Casa Dragones

Casa Dragones is a small batch, tequila producer from Tequila, Jalisco, Mexico.[1] It was founded in 2009 by Bertha González Nieves,[2] the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council.[3] and MTV creator and iHeartMedia (iHeartradio) CEO Robert W. Pittman.

Casa Dragones
TypeUltra-Premium Tequila
Country of originTequila, Mexico
Introduced2009 in United States
Proof (US)80
VariantsCasa Dragones Joven, Casa Dragones Blanco, Casa Dragones Barrel Blend
Websitecasadragones.com

History

Casa Dragones is named after the Dragones from San Miguel de Allende: a cavalry led by Ignacio Allende that eventually helped spark the independence movement from the Spanish, which led to the Mexican War of Independence.

Although made in Jalisco, Casa Dragones is based in San Miguel de Allende.[4] The original stables of the Dragones cavalry, now called La Casa Dragones, is located at Recreo, 16, in San Miguel de Allende.

Casa Dragones originally only produced one blend, 'Tequila Casa Dragones Joven', but 5 years later, in 2014, they launched 'Tequila Casa Dragones Blanco'. Their latest product, 'Tequila Casa Dragones Barrel Blend' was launched in June 2020.[5][6][7]

Tequilas

Casa Dragones is classified as a 100% Blue Agave tequila, and offers three types of ultra-premium tequilas: Casa Dragones Joven ,[8] Casa Dragones Blanco,[9] and Casa Dragones Añejo .[10]

Released in 2009,[11] Casa Dragones Joven is a blend of 100% Blue Agave new silver tequila and extra-aged tequila, rested in new American Oak barrels to naturally create a complex taste for sipping.[8]

Casa Dragones Blanco was released in 2014 [5][6] and is a 100% Blue Agave silver tequila, produced without aging, to deliver the unaltered taste of agave.[9]

Casa Dragones Barrel Blend, is 100% Blue Agave Añejo tequila matured in two different custom-made wood barrels, new French Oak and new American Oak, and then blended together at the end of the aging process.[10][7]

Terroir

Tequila has an appellation of origin, like cognacs and champagne - tequila can only be produced in certain municipalities of Jalisco, Michoacan, Nayarit, Guanajuato or Tamaulipas.[12] Casa Dragones harvests its agaves in The Valley of Tequila, Jalisco, located in the Trans-Mexican Volcanic Belt - a chain of active and inactive volcanoes across Mexico.[13]

Aging process

The brand's Añejo tequila, Casa Dragones Barrel Blend,[10] 100% Blue Agave tequila achieves its character by being aged in two different wooden barrels: new French Oak and American Oak, each selected for its individual flavor and characteristics. At the end of the aging process both barrel styles are blended together.[14]

Recognition

Accolades

2020, Casa Dragones Joven was featured in Robb Report’s list of " 20 Best Tequilas You Can Buy Right Now".[15]

2020, Town & Country added Casa Dragones Joven to its "17 Best Sipping Tequilas" list.[16]

2019, Casa Dragones was featured in Robb Report’s "The Best Tequilas You Can Buy" list.[15]

2019, Forbes featured Casa Dragones’ Joven as one of "The Best Spirits and Cocktails of 2019".[17]

2019, Casa Dragones’ Tasting Room and CEO Bertha González Nieves featured in luxury travel magazine, Departures.[18]

2018, Esquire named Casa Dragones' Tasting Room a 'must-visit' spot in Mexico.[19]

2018, Vogue named Casa Dragones Blanco a "best gift this Summer".[20]

2018, Casa Dragones Blanco was featured in the first ever Bar Cart Awards as a mixologist's essential.[21]

2017, CNN-travel named Casa Dragones Joven the best sipping tequila in the world.[22]

2017, Hailed "a Rose amongst Thorns" by luxury magazine Les Carats.[23]

2016, Travel + Leisure magazine, described Casa Dragones Joven as "likely the best sipping tequila made".[24]

2014, Casa Dragones Joven was named "Best Sipping Tequila" by Epicurious Magazine.[5]

May 2013, Wine Enthusiast rated Tequila Casa Dragones Joven a 96/100 – the magazine's highest tequila rating, saying, "The end result is extraordinarily smooth, with a very sweet, fruity, almost wine-like nose but a bold, pure peppery flavor that finishes cleanly".[25]

2011, Forbes named Casa Dragones as their Tastemaker's Top Tequila, and noted the Joven tequila as "smooth, fresh and inviting tequila meant for sipping".[11]

November 2010, Casa Dragones won the Grand Prix Stratégies du Luxe, a product and packaging design award for luxury brands. This was the first time a Mexican brand and a tequila had won this award[26]

In the media

Oprah Winfrey dubbed Tequila Casa Dragones her favorite tequila in an interview with Facebook Live[27] and on an Oprah's Favorite Things holiday television special.[27]

Casa Dragones was featured in Netflix’s Chef's Table program.[28]

2018, CEO Bertha González Nieves featured on the Today Show’s feature, "Leading The Way", where she explained the story of Tequila Casa Dragones and named "Tequila's Rising Star".[29]

Casa Dragones tequila was featured on Ellen as celebrity chef and TV host Ayesha Curry created mango cocktails for Ellen and Jennifer Aniston.[30]

Cultural figures

Casa Dragones’ Blanco & Joven tequila featured on Oprah's Favorite Things list in 2014,[31] 2017;[32][33] and Casa Dragones Blanco mini was featured in 2018.[34] In 2020 Casa Dragones Joven was featured in Oprah Magazine’s 20th Anniversary Edition O List, 20 items to celebrate 20 years!,[35] and Casa Dragones as a company was featured in "Oprah Magazine Presents 15 Small Businesses You Can Support Right Now".[36]

In 2020, Lily Aldridge added drinking Casa Dragones Joven to the list of things she was doing to stay sane, in the Vogue article 'Lily Aldridge Shares the 7 Ways She's Staying Sane at Home".[37]

Casa Dragones Blanco was featured as the main ingredient for Martha Stewart's favorite Pomegranate Margarita.[38]

Casa Dragones was served at the Vanity Fair Oscars After Party, 2018.[39]

Martha Stewart selected Casa Dragones Joven as one of Martha's Finds on 17 December 2009.[40]

Ryan Seacrest listed Casa Dragones in his 2017 "multi-tasking must-haves",[41] and gave away Casa Dragones at the Grammys.[42]

Casa Dragones has received praise from the culinary world, including, but not limited to: Chef Scott Conant,[43] Chef Eric Ripert,[44] Chef Bobby Flay,[45] Chef Enrique Olvera,[46] Chef Thomas Keller,[47] Chef Martin Berasategui[48] and Chef Daniela Soto-Innes.[49]

Acclaimed bartenders and drinks experts such as Yana Volfson,[50] Adrian Evans[51] and Sandra Fernandez[52] have also commended Casa Dragones Tequila.

Other celebrities including musician Dr. Dre,[53] actor Jonah Hill & director Martin Scorsese,[54] actor Chris Pratt,[55] model Lilly-Rose Depp,[56] Huffington Post founder Arianna Huffington[57] and artist Spencer Tunick[58] have also displayed their affinity for Casa Dragones’ tequila.

Collaborations

Casa Dragones announced an exclusive collaboration with TANE honoring September 16 and Mexican Independence. 16 sets were created in this collaboration. Each set comes with custom-crafted silver and obsidian coasters, silver tray, pepita engraved tequila glasses, silver glass identifiers, a silver bottle holder and top, and comes in a leather box.[59] The second edition of this limited set was released in 2019, and it featured a newly designed leather case, unique engravings of the silver bottle holder and top, crafted silver and obsidian coasters, silver tray, pepita engraved tequila glasses, and silver glass identifiers.

Artist Pedro Reyes collaborated with Casa Dragones in 2016. Exploring the traditional technique of Pepita glass engraving, Reyes featured an etching of his sculpture, "Epircuro" - 400 bottles were created.[60]

For the debut of Danh Vo's Slip of the Tongue exhibition at Punta Della Dogana Venice in 2015, the featured artist and curator transformed the signature Casa Dragones Joven bottle into a limited collection of 150 Special Edition Punta Della Dogana 2015 bottles. A second installment was exhibited at the Venice Biennale's 2015 Danish Pavilion, where an edition of 666 bottles were incorporated and sold.[61]

In 2012, Casa Dragones announced a special edition collaboration with Artist Gabriel Orozco in honor of his mid life retrospective.[62]

References
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  2. "Entrepreneurs In The News". Inc.com. 2009-12-01. Retrieved 2011-09-09.
  3. Lopez, Isabel. "Introducing Bertha González , the "First Lady of tequila"". Nbclatino.com. Retrieved 2017-06-22.
  4. Gillian Ferguson. "Tequila maker's tour of San Miguel de Allende". CNN.
  5. Vigoreaux, Gabriella. "The Best Tequilas Of 2014: Epicurious' Official Taste Test Results". Epicurious.
  6. "Tequila Casa Dragones Blanco Launch NYC, Casa Dragones".
  7. Sebag-Montefiore, Clarissa. "Worldwise: Casa Dragones Tequila Cofounder Bertha Gonzalez Nieves' Favorite Things to do in Lockdown". www.barrons.com.
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  9. "Tequila Casa Dragones Blanco".
  11. Mogensen, Lisa. "Cult Hit Casa Dragones - Today's Tastemakers' Top Tequila". Forbes.
  12. "Tequila Terroir".
  13. Ferrari, Luca; Esquivel, Teresa; Manea, Vlad; Manea, Marina (2012). "The dynamic history of the Trans-Mexican Volcanic Belt and the Mexico subduction zone". Tectonophysics. 522–523: 122–149. Bibcode:2012Tectp.522..122F. doi:10.1016/j.tecto.2011.09.018.
  14. "Casa Dragones Releases Its First Añejo Tequila "Casa Dragones Barrel Blend," a New Expression That Redefines the Añejo Category". www.businesswire.com. June 15, 2020.
  15. O'Bryan, Dan Dunn,Janice O'Leary,Richard Carleton Hacker,Tony Sachs,Jason; Dunn, Dan; O'Leary, Janice; Hacker, Richard Carleton; Sachs, Tony; O'Bryan, Jason (April 22, 2020). "The 20 Best Tequilas You Can Buy Right Now".
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  41. Glass, Joshua (June 7, 2017). "Ryan Seacrest's multitasking must-haves: sneakers, headphones, tequila".
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  48. "Tequila Casa Dragones on Instagram: "When 10-Michelin Star Chef @martinberasategui calls Casa Dragones Joven "a jewel" of a tequila, we get very excited!"". Instagram.
  49. Adrian-Diaz, Jenna. "Chef Daniela Soto-Innes on Community, Success, and Sourcing the Freshest Ingredients". Vogue.
  50. Studeman, Kristin Tice. "Cosme and Atla's Beverage Director Shares the Mezcal Cocktail She'll Be Making This Cinco de Mayo". Vogue.
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  58. Murphy, Kate (June 2, 2012). "Opinion | Spencer Tunick" – via NYTimes.com.
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