Californication (word)

Californication is a portmanteau of California and fornication, appearing in Time on May 6, 1966[1] and written about on August 21, 1972, additionally seen on bumper stickers in the U.S. states of Idaho,[2] Washington,[3] Colorado, Oklahoma,[4][5] and Texas.[6]

Californication
For other uses, see Californication.

It was a term popular in the 1970s and referring primarily to the "haphazard, mindless development [of land] that has already gobbled up most of Southern California",[7] which some attributed to an influx of Californians to other states in the Western United States.

One of the most well-known uses of the word occurs in the Red Hot Chili Peppers's album Californication, which has a song by the same name. The song refers to a Hollywood-driven exportation of culture, with further references to plastic surgery, war, population control, and natural disasters.

The concept is also familiar within the social sciences, and is understood as American cultural imperialism emanating from California.[8] This Californication is a particular ethos packaged as a cultural commodity and broadcast throughout the world in order to penetrate into other cultures.

Oregon

Californication as a pejorative was a culmination of sentiments known in the 1940s, typified by Stewart Holbrook, author and Oregonian columnist, who campaigned through the fictitious James G. Blaine Society against development and unchecked population growth.[9] Similar groups—such as The Miller Society—jokingly promoted measures like building a 16-foot (4.9 m) tall fence all along Interstate 5 to prevent exiting between California and Washington, expelling non-native Oregon-born residents, and instituting a $5000 immigration fee.[10]

In 1965, Eugene's first planning commission began to question decades of promotion by chambers of commerce and developers. It referred to a 1959 pro-growth development plan and rampant road building as "All the way to San Jose"—an allusion to freeways' decreasing neighborhood livability.[10] Interstate 5 from California was completed the year before. Previously, the main route into Oregon from California was through twisty, two-lane U.S. Route 99.

Governor Tom McCall was interviewed by Terry Drinkwater and appeared on national television January 12, 1971, for his acclaimed conservation experience. Extemporaneously he said, "Come visit us again and again. But for heaven's sake, don't come here to live."[11] Soon, bumper stickers that discouraged migration to Oregon were widely seen: "The famous radioactive vapors of the Columbia River will get you!", and "Oregonians don't tan; they rust". The banner "Don't Californicate Oregon" became the symbol of James Cloutier's line of "Oregon Ungreeting Cards", which carried sentiments such as "Tom Lawson McCall, governor, on behalf of the citizens of the great state of Oregon, cordially invites you to visit... Washington or California or Idaho or Nevada or Afghanistan".[11]

Colorado

On November 7, 1972, in a statewide referendum, Colorado voters rejected a bond issue to fund the hosting of the 1976 Winter Olympics. The venue for the games would have been spread over 150 miles (240 km), and was widely viewed as license for unbridled development. As part of the opposition to the bond, the slogan "Don't Californicate Colorado" was coined, appearing on bumper stickers and placards across the state. This rejection by Colorado voters followed a trend in the western states to blame California-style "mindless development" for the urban growth problems experienced in states like Colorado, Montana, New Mexico and Oregon.[7]

Washington
See also: Keep the Bastards Out

Seattle Times columnist Emmett Watson remarked in a 1989 piece on Lesser Seattle that the "invasion of California nitwits to the Northwest" had reached "epidemic" proportions.[12]

See also

References
  1. "Books: Nosepicking Contests". Time. May 6, 1966. Retrieved April 28, 2010.
  2. Timothy Egan (May 30, 1993). "Eastward, Ho! The Great Move Reverses". The New York Times. Retrieved November 22, 2007.
  3. Robert Ferrigno (November 1, 1996). "Kiss My Tan Line: How Californians saved Seattle". Slate. Retrieved November 22, 2007.
  4. "Californicating Oklahoma". 15 June 2009.
  5. Wiseman, Paul (October 12, 2010). "More Californians reverse course and head to Oklahoma". USA Today.
  6. Wiseman, Paul (October 12, 2010). "More Californians are migrating to Texas". USA Today.
  7. Sandra Burton (August 21, 1972). "The Great Wild Californicated West". Time. Retrieved August 27, 2007.
  8. Californication and Cultural Imperialism: Baywatch and the Creation of World Culture. Ed. Andrew Anglophone. Point Sur: Malibu University Press, 1997.
  9. Brian Booth (2000). "Stewart Holbrook". Oregon Cultural Heritage Commission. Retrieved August 27, 2007.
  10. City Club of Eugene, Karen Seidel (2001). Cheri Brooks, Kathleen Holt (ed.). Eugene, 1945-2000: Decisions that made a community. Xlibris Corporation. pp. 51–53. ISBN 978-0-7388-4581-4.
  11. Brent Walth. "Blazing Trails in the 1970s". An Oregon Century—100 years of Oregon in words and pictures, in The Oregonian. Retrieved June 17, 2012.
  12. Watson, Emmett (July 30, 1989). "Mount the Ramparts! Fight Californication". The Seattle Times. p. B1.
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