Cailli and Sam Beckerman

Caillianne Beckerman and Samantha Beckerman (born 1980), also known as the Beckerman twins, are Canadian, identical twin fashion bloggers and two of the top social influencers in Canada, according to Cision.[1] They are known for their appearances and blogging from New York Fashion Week.[2]

Cailli and Sam Beckerman
Born
Caillianne Beckerman
Samantha Beckerman

Toronto, Ontario, Canada
Occupation
  • Fashion bloggers
Years active2004–present

Life

The Beckermans graduated from the Fashion Institute of Technology in 2004.[3] They lived in New York City for 10 years before returning to Toronto in 2009. With the help of their sister, Chloe, a textile designer, they launched a clothing line, Beckerman, that was picked up by Holt Renfrew but faltered because of the recession.[4] They returned to Toronto in February 2009 and launched their fashion blog the following month.

Fashion designer Jeremy Scott described their style as "intergalactic"; they're known for wearing, "clashing, cartoonish, multilayered outfits that few others could pull off."[3]

They buy clothes at flea markets and off services such as eBay and YOOX, in addition to being proponents of contemporary designers such as Proenza Schouler and Christopher Kane.[5]

Career

Their work revolves around hosting parties in Miami, New York City and Los Angeles, photo shoots and covering fashion weeks.[6] They've also partnered with companies such as Chanel, Coach, Inc. and Apple Inc.[1]

In 2013, they were the official H&M bloggers for the Much Music Video Awards in Toronto.[4]

In 2015, their dogs were named two of the most chic pets on instagram by Harpers Bazaar.[7]

In 2016, they were included on The Globe and Mail list of top digital style moments of that year.[8] Also in 2016, they were listed on The Huffington Post's list of, "20 Canadian Instagrammers You Need To Follow,"; they have over 160,000 followers.[9]

In 2017, the Beckermans were awarded The Digital Fashion Influencer of the Year Award by CAFA - The Canadian Arts & Fashion Awards. (http://cafawards.ca/)

See also

References
  1. Roumeliotis, Ioanna. "Peddling authenticity: Social media influencers undermine traditional ads". CBC. Retrieved 21 March 2017.
  2. Munzenrieder, Kyle. "Front Row Score Card: Which Celebrities Made the Most Fashion Week Appearances?". W. Retrieved 21 March 2017.
  3. Kurutz, Steven. "'Human Glitter.' The Beckerman Twins Are Fashion Week Stars". The New York Times. Retrieved 21 March 2017.
  4. Slone, Izabel. "Inside the quirky style – and personal brand – of fashion's Beckerman twins". The Globe and Mail. Retrieved 21 March 2017.
  5. staff, coveteur. "THE BECKERMAN SISTERS". Coveteur. Retrieved 21 March 2017.
  6. Flanagan, Noreen. "Beckerman Twins: Get To Know Sam And Cailli, Fashion's Most Fun Sisters". Fashion. Retrieved 21 March 2017.
  7. Alexis Fisher, Lauren. "22 PETS WHO ARE CHICER THAN YOU ON INSTAGRAM". Harpers Bazaar. Retrieved 21 March 2017.
  8. Agnew, Caitlin. "The top 5 digital style moments of 2016". The Globe and Mail. Retrieved 21 March 2017.
  9. Markovinovic, Monika. "20 Canadian Instagrammers You Need To Follow For Your Fashion And Beauty Needs". The Huffington Post. Retrieved 21 March 2017.
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