Café Bustelo

Café Bustelo is an American brand of coffee that is owned by the J.M. Smucker Company.

Café Bustelo
Founded1928 (1928) in The Bronx, New York, United States
FounderGregorio Menendez Bustelo
ParentThe J.M. Smucker Company
Websitewww.cafebustelo.com

History

Gregorio Menendez Bustelo (born June 21, 1894) traveled from his native Spain to Cuba as a young man, and moved to the United States in 1917.[1] He founded the Café Bustelo coffee company in The Bronx, New York in 1928.[2] His product became popular among Cuban exiles who preferred to prepare it in espresso coffeemakers rather than the then-common method of filtering it through a coffee "sock".[3] The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans.[2]

Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000.[2] Rowland was acquired by the Cuban-American Souto family the same year, and sold to the J.M. Smucker Company in 2011.[3]

Cultural impact

Bustelo gained a particular cachet among artistic and hipster subcultures in the 1990s and 2000s. It is referenced by name in the song "Today 4 U" from the 1996 musical Rent.[2]

The Bustelo image and logo have also been "appropriated" by multiple artists who use the Bustelo theme in their paintings, prints, etc.[4][5][6][7][8][9][10]

References
  1. White, J.T. (1969). The National Cyclopaedia of American Biography. p. 346. Retrieved May 4, 2017 – via Google Books.
  2. Sisario, Ben (April 24, 2009). "Out of the Bodega and Onto the Scene". The New York Times. Indio, California. Retrieved May 4, 2017.
  3. Rodriguez, Francisco; Rodriguez, Leonardo; Verdeja, Sam (January 20, 2012). "Entrepreneurs: The Pioneers". In Verdeja, Sam; Martinez, Guillermo (eds.). Cubans, an Epic Journey. Reedy Press. pp. 283–284. ISBN 9781935806202. Retrieved May 4, 2017 – via Google Books.
  4. "Here Is the Café Bustelo-Inspired Merch You Always Wanted". Remezcla. August 13, 2018. Retrieved July 15, 2020.
  5. "Hispanic Association of Colleges and Universities - Café Bustelo® El Café del Futuro Scholarship to award twenty $5,000 scholarships". www.hacu.net. Retrieved July 15, 2020.
  6. "Aldo Crusher | Café Bustelo". Rapp|Art. Retrieved July 15, 2020.
  7. "'Cafe Collabs': The Knocks, Kim Petras, and More at Hot 100". Billboard. September 6, 2018. Retrieved July 15, 2020.
  8. "Cafe Bustelo Collaboration". Shelbi Nicole Designs. Retrieved July 15, 2020.
  9. "Aldo Crusher Illustration: Café Bustelo". www.theispot.com. Retrieved July 15, 2020.
  10. "One Of Miami's Contemporary Art Icons: Stephen Gamson". Miami Art Scene™. Retrieved July 15, 2020.
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