Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (also known as BSSP) is an agency headquartered in Sausalito, California,[1] providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast.[2]

Butler, Shine, Stern & Partners (BSSP)
TypePrivate
IndustryAdvertising, Marketing, Design, Interactive, Media, Strategy
Founded1993
Headquarters
Sausalito, CA
Area served
National
Key people
John Butler
Greg Stern
Tracey Pattani
Patrick Kiss
Nicole McDonagh
Sinan Dagli
Chris Cummings
Number of employees
90+
Websitehttp://www.bssp.com

History

Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.[3]

In 2003, BSSP acquired SF Interactive (SFI).[4] In 2005, they launched Cleaver Content, an in-house studio that the agency leverages to shoot, edit, code, design and produce all forms of content.

As advertising agency for Converse, BSSP created the award-winning "Brand Democracy" campaign - one of the first uses of consumer-generated content as advertising.[5][6]

In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[7] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.[8]

BSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign featuring William Shatner.[9]

Awarded Small Agency of the Decade by Adweek Media: Best of 2000s,[10] BSSP was named one of the top Places to Work in the U.S. by Outside Magazine in 2011, 2012, 2013 and 2014.

In 2017, BSSP resigned the MINI account after an 11 year long relationship.[11] Leveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account.[12]

In 2018, BSSP was named AdAge's Small Agency of the Year[13] based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball videogame title NBA 2K.

BSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand.[14][15][16]

The agency has supported a steadily increasing roster of consumer brands owned by Sovos Brands, including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders.[17][18][19][20]

In addition to leading BSSP for over 27 years, the agency's founders are industry leaders: John Butler was previously president of the prestigious One Club,[21] and Greg Stern served as Chairman of the 4As.[22]

The agency's founding partners Greg Stern and John Butler have initiated a leadership succession plan and the agency is now led by CEO Tracey Pattani.[23]

Clients

ESPN, Blue Shield of California, City of Hope, Sorel, FootJoy, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Traditional Medicinals Tea

References
  1. "Company Overview of Butler, Shine, Stern & Partners, LLC". Bloomberg. Retrieved 10 April 2018.
  2. "Butler, Shine, Stern & Partners LLC". Dun & Bradstreet. Retrieved 16 April 2020.
  3. "John Butler: 13 Good Years and Two That Sucked"
  4. https://www.nytimes.com/2003/01/27/business/media/butler-shine-stern-buys-sf-interactive.html
  5. "Converse Fans Get Behind the Camera". Retrieved 2021-01-19.
  6. "Effie". www.effie.org. Retrieved 2021-01-19.
  7. "Getting Creative With Mad Ave"
  8. ""2009 Effie Awards Gold Automotive"". Archived from the original on 2009-06-08. Retrieved 2009-06-18.
  9. "priceline.com unveils its 2010 marketing campaign | Travel Industry News & Conferences - Reuters Events". www.reutersevents.com. Retrieved 2021-01-17.
  10. ""Adweek Media: Best of 2000s"". Archived from the original on 2010-01-06. Retrieved 2009-12-14.
  11. "BSSP Resigns BMW Mini Account After More Than 11 Years". adage.com. 2017-03-17. Retrieved 2021-01-17.
  12. "After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record". Retrieved 2021-01-17.
  13. "BSSP is Ad Age's Small Agency of the Year". Retrieved 2018-11-30.
  14. "BSSP Wins Blue Shield Of California Account". www.mediapost.com. Retrieved 2021-01-17.
  15. "BSSP and Blue Shield of California Launch New Campaign Ahead of Open Enrollment". The San Francisco Egotist. Retrieved 2021-01-17.
  16. Center, Blue Shield of California | News. "'Tough,' Blue Shield of California's New Ad Campaign, Salutes Frontline COVID-19 Workers". Blue Shield of California | News Center. Retrieved 2021-01-17.
  17. "Rao's Homemade: Delicious Speaks for Itself by Butler, Shine & Stern & Partners (BSSP)". The Drum. Retrieved 2021-01-17.
  18. "Michael Angelo's: Nonna by Butler, Shine & Stern & Partners (BSSP)". The Drum. Retrieved 2021-01-17.
  19. "Noosa Yoghurt Selects BSSP as Lead Agency". adweek.it. Retrieved 2021-01-17.
  20. "noosa & BSSP Team Up To Get "Full on Tasty" – FAB News". Retrieved 2021-01-17.
  21. "The One Club / Auto Show". www.oneclub.org. Retrieved 2021-01-17.
  22. "4A's Appoints Greg Stern as New Board Chair". 4A's. 2017-09-28. Retrieved 2021-01-17.
  23. "BSSP Hires Digitas and FCB Veteran as CEO". Retrieved 2021-01-17.
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