Burple

Burple is a discontinued drink mix that was packaged in an expandable accordion-like plastic container. There were two sizes of Burple available, a lunchbox-size (8 oz) and a full-size (64 oz) container.[1] It was distributed by Sundale Beverages of Belmont, California and sold mainly in the Midwest.[1]

Flavours

The drink was often compared to Kool-Aid and came in the flavors grape, strawberry, cherry, peach, and orange.[2]

Packaging

The accordion-like bottle was one of its most distinctive features. To prepare the drink, the container was stretched to expand it to its full size and water was added to the concentrated liquid in the bottle. The bottle would then contract again as you drank from it.[3]

The label included instructions for poking a hole in the cap to convert the container into an ad hoc squirt gun after finishing the drink. Popular Photography magazine recommended that the bottles could also be used for darkroom chemicals.[1] Packaging magazine reported children finding many other uses for the bottle.[4]

References
  1. "Squeeze extra life from darkroom chemicals". Popular Photography: 108. Jan 1989.
  2. Danna, Nicole (August 17, 2012). "Orange Julius: It Lives! (Dairy Queen is Reviving the Brand) and Three Other Drinks That Should Have Survived the '80s". Broward-Palm Beach New Times.
  3. "Resealable bags put zip in packaging". Kiplinger's Personal Finance: 7–7. Oct 1988.
  4. "KIDS LOVE FRUIT BURPLE AND ITS EXPANDABLE BURPING BOTTLE". Packaging. 33 (1–8): 16–16. 1988.
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