Broadway Rose Theatre Company

Broadway Rose Theatre Company is a professional musical theatre company based in Tigard, Oregon. Founded in 1991, the company produces six mainstage productions, two children's musicals, and a teen workshop production each year. Their home theater is The New Stage, a 270-seat venue, with their summer season playing at Deb Fennell Auditorium, a 600-seat auditorium at Tigard High School.[1] Broadway Rose Theatre Company is a 501(c)(3) nonprofit organization.

FormationFounded 1991
TypeProfessional Theatre Company
Legal status501(c)(3) Nonprofit
PurposeTo create unparalleled musical theater experiences that invigorate audiences and enrich our communities.
Location
  • Tigard, OR, US
Membership
National Alliance for Musical Theatre, Portland Area Theatre Alliance, Westside Cultural Alliance, Tigard Chamber of Commerce
Producing Artistic Director
Sharon Maroney
Managing Director
Dan Murphy
Main organ
Board of Director
Websitewww.broadwayrose.org

History

1990s

In 1991, seven years after meeting in a summer stock production of Joseph and the Amazing Technicolor Dreamcoat in Shamokin Dam, Pennsylvania, Dan Murphy and Sharon Maroney (married), along with fellow performer Matthew Ryan (a native of Tigard, OR) and his partner Joseph Morkys, decided to move from New York City to start a summer stock theatre in Tigard. The team pooled their savings of $21,000 and in November 1991, Broadway Rose Theatre Company was incorporated as a 501(c)(3). In the summer of 1992, the first season of Broadway Rose Theatre Company was performed at the Deb Fennell Auditorium at Tigard High School. The company produced five mainstage shows and a children's show in eight weeks, with an average audience of 32 people per performance. The company lost $8,700 in its first season, but the following year the fledgling company received a $3,000 grant from the Metropolitan Arts Commission (a forerunner of the Regional Arts & Culture Council), to help bring the organization out of debt. In 1993, the company produced Oklahoma! with no funds—putting the entire payroll on Dan's personal credit card. The situation resolved itself as audiences picked up. In 1994, the company received a $4,000 grant from the Metropolitan Arts Commission. Audiences averaged 132 people per performance that year—a 313 percent increase from 1992. In 1995, The Collins Foundation provided the company a $5,000 grant, allowing Sharon Maroney to become the company's first paid employee. Platt Electric Supply became Broadway Rose's first title sponsor in 1996, providing a new level of stable funding (they would stay on as a title sponsor through 2012 when Harvey Platt sold the company). In 1997, co-founders Matthew Ryan and Joe Morkys left Broadway Rose and returned to New York. That year Broadway Rose held its first drama camp for young performers aged 8–11. Also in 1997, Shoshana Bean, who would later become famous for portraying Elphaba on Broadway in the musical Wicked, starred in the Broadway Rose production of Bye Bye Birdie. The company's offices moved from Dan and Sharon's home to a Platt Electric Supply branch office in 1999. Later that year, the Sherwood Arts Council contracted Broadway Rose to produce Broadway Goes Hollywood, a fundraiser for SAC held at the historic Robin Hood Theater in Sherwood, OR. Broadway Rose's annual budget rose to around $175,000 with ticket sales accounting for just under half of the total, and Dan's general manager position officially became funded, making him an employee rather than a volunteer.

Early 2000s

In 2001, The Meyer Memorial Trust awarded Broadway Rose a $90,000 three-year grant, allowing the company to hire Alan Anderson as the marketing director. Overall attendance increased 33 percent from 2000, and the company presented its first holiday show at Tualatin High School. In 2002, the company launched a series of annual cabarets—adding playreadings in 2004—at Tigard Friends Community Church, filling the 240-seat venue. The two series continued through 2008. In 2005, The National Alliance for Musical Theatre gave Broadway Rose $3,000 to support a developmental production of The Ghosts of Celilo. That year the Theatre Guild at Broadway Rose was formed by volunteers and it continues to serve the company. In 2006, Broadway Rose approached the Tigard/Tualatin School District with plans to renovate an abandoned building on the C.F. Tigard Elementary School campus and turn it into a theater, and the school board approved. Fundraising for the renovations began in 2007 and the company signed a twenty-year lease with the Tigard-Tualatin School District. The company received a $50,000 grant from the Paul G. Allen Foundation towards the project. The following year Brisa Trinchero became the company's first executive director. In 2008, Broadway Rose was hand-selected by Music Theatre International to be one of only 24 companies in the country to produce Les Misérables. In December 2008, the new theater and administrative building, designed by Soderstrom Architects and built by Robert Gray Partners, was completed and aptly named The New Stage. The inaugural New Stage performance was Celebrate Home - A Broadway Rose Christmas.[2][3][4] In 2009, Oregon Business Magazine included Broadway Rose Theatre Company on its "100 Best Nonprofits to Work for in Oregon" list.[5] Broadway Rose also was selected as the 2009 "Business of the Year" by the Tigard Chamber of Commerce.

2010s

In 2010, the company staged The King and I [6][7] with 55 cast members—its largest cast to date. Brenda MacRoberts was hired as the new executive director, following Brisa Tinchero's departure to develop new musicals and produce on Broadway (where she would go on to win multiple Tony Awards.)[8] Also that year, the Portland Business Journal ranked Broadway Rose 10th on the list of the "Top Arts Nonprofits." In 2011, the company launched its 20th anniversary season with Joseph and the Amazing Technicolor Dreamcoat as a nod to the production that brought the founders together back in the '80s and also led the company's first season.[9][10][11] Broadway Rose received a $30,000 grant from the National Endowment for the Arts' Access to Artistic Excellence program to produce Ripper by Duane Nelsen, the company's first-ever fully staged world premiere.[12][13][14] For a third consecutive year, Broadway Rose was recognized on the "100 Best Nonprofits to Work for in Oregon" list by Oregon Business Magazine. In 2012, Broadway Rose received their second NEA grant to produce The Drowsy Chaperone.[15] That year the company also showcased The Sound of Music, which received a review from BroadwayWorld.com encouraging audiences to, "... go, and be a part of something big and wonderful that will stay with you for the rest of your life and maybe even past then."[16] In 2013, the company produced the Andrew Lloyd Webber classic Cats with the assistance of a third consecutive NEA grant.[17] The blockbuster show set a new ticket sales record for Broadway Rose and received much praise with one reviewer noting, "This troupe, without exception, nails every beat."[18] Brenda MacRoberts left the organization in early 2015 to move out of state. Following her departure, the Board of Directors voted to replace the Executive Director position with a Development Director, and deShauna Jones was hired for the role. During the 2015 season, the company produced a nearly sold-out six-week run of Grease[19] that broke New Stage ticket sales records. 2016 marked the company's 25th Anniversary Season, and their spring production of Church Basement Ladies sold out 25 of its 26 performances. In March, Dan was selected as Tigard's First Citizen by the Tigard Chamber of commerce for his "in-depth, long-term volunteer contributions to the Tigard community over the years."[20] In 2017, founders Dan and Sharon performed opposite one another—for only the second time in the company's history—as Herbie and Rose in Gypsy. Later that season, Broadway Rose was named Tualatin Valley's favorite attraction. The company received funding to hire a community engagement coordinator following the culmination of an 18-month authentic community engagement plan. Amaya Santamaria was selected to fill the role which focuses on the company's equity, diversity, and inclusion efforts.

The company's 2018 production of MAMMA MIA![21] smashed box office records with over 12,000 tickets sold—surpassing the previous record holder (Cats, 2013) by over 30%.

In 2019, the company officially launched a 3 million dollar capital campaign to expand their New Stage facility, adding a new studio space, costume shop, larger scenic shop, and additional administrative offices. Construction is schedule to begin in April 2020.[22]

In March 2020, mandatory closures caused by the COVID-19 pandemic brought live performances around the country to a halt. The company responded by launching online content,[23] including weekly live-streamed cabaret performances* throughout the summer. In October, the company released its first recorded production, Daddy Long Legs,[24] which streamed for three weeks. The production was a critical success[25][26][27] and inspired the onstage proposal and surprise wedding of its two actors.[28][29]

Education

Camps

Each summer the company offers two drama camps for young performers aged 8 through 12 years old and one teen summer workshop. Young performers learn about all aspects of theatre and perform in the ensemble of the company's children's musicals, while the teen workshop participants hone existing skills by putting on a fully staged musical production. Need-based scholarships are offered each year.

Technical Internships

Broadway Rose offers high-school and college students paid internship opportunities designed to create and facilitate relationships between theatre professionals and students in order to train, encourage, and nurture those seeking careers or desiring to expand their expertise in theatre production. Students can gain experience in lighting design, costume design, set design, and more while working alongside local professionals. Broadway Rose has gone on to hire past interns to work on productions.[30]

Local Schools

Each school year, 5th Avenue Theatre in Seattle creates an original educational musical that tours throughout the region, performing in school auditoriums and cafeterias. Over 3,500 elementary students in the Tigard/Tualatin School District experience this performance for free because Broadway Rose underwrites the performance expenses.

Broadway Rose also hosts an annual logo contest for children in Kindergarten through 5th grade at a local elementary school in conjunction with the Tigard-Tualatin School District Art Literacy program. Students create artwork inspired by the stories of the company's two summer children's theatre productions and one illustration for each production is selected to appear on the show program. Winners are awarded prizes, free show tickets, and a backstage tour of the theater.

Founding Managing Director Dan Murphy regularly provides theatrical services to local schools. He has directed and choreographed productions for Tualatin High School and has choreographed for Southridge High School in Beaverton. Additionally, he has assisted with productions at Twality Middle School in Tigard.

Volunteers

Broadway Rose is supported by a dedicated team of volunteers who aid with fundraising and provide production, administrative, and front of house support or serve on the company's board of directors. In 2019, the organization had 334 volunteers give over 4,900 hours to the organization.

Reception & Awards

In 2011, The Oregonian stated of Broadway Rose that "this once-small company has evolved into a bankable force in the Portland-area's theater scene."[31] The following year, BroadwayWorld.com reflected, "There's just something about this company that keeps you coming back."[32] Broadway Rose Theatre Company and its artists have been generously recognized with awards including several for outstanding productions.

Season Awarding Body Award Winner
2005-2006 Drammy Awards Production The Melody Lingers On: The Songs of Irving Berlin
2008-2009 Drammy Awards Production Les Misérables
2011-2012 Drammy Awards Production Hairspray
Portland Area Musical Theatre Awards Outstanding Production Hairspray
Portland Area Musical Theatre Awards Outstanding Original Musical Ripper
2012-2013 Drammy Awards Outstanding Musical The Drowsy Chaperone
Portland Area Musical Theatre Awards Outstanding Musical The Drowsy Chaperone
2014-2015 BroadwayWorld Portland Awards Best Musical Thoroughly Modern Millie
2017 Washington County People's Choice Awards Favorite Attraction in Tualatin Valley Broadway Rose Theatre Company
Drammy Awards Best Production of a Musical Fly By Night
2018 Drammy Awards Best Production of a Musical The Addams Family
2019 Portland Area Musical Theatre Awards Outstanding Production Guys and Dolls

Drammy Award Winners;[33] Portland Area Musical Theatre Award Winners,[34] BroadwayWorld Portland Awards,[35] Washington County Visitors Association People's Choice Awards

Note: The Drammys,[36] and the Portland Area Musical Theatre Awards are evaluated and judged according to the traditional theater season, which laps two calendar years over fall, winter and spring. Broadway Rose, having begun as a summer stock theater, fell naturally into using the calendar year as its basis for describing a season, which it retained after adding fall and winter shows. For this reason, a Drammy or PAMTA given in (for example) 2005–2006, could be for a Broadway Rose show from the last half of its 2005 season (fall) or the first half of its 2006 season (spring).

References
  1. http://www.broadwayrose.org/about/venues
  2. "Success in the suburbs: Broadway Rose Theatre Company". OregonLive.com. Retrieved 2015-12-14.
  3. "Broadway Rose Theatre". www.opb.org. Retrieved 2015-12-14.
  4. "Review: 'Celebrate Home' sparkles at new Broadway Rose home". OregonLive.com. Retrieved 2015-12-14.
  5. "100 Best Nonprofits to Work For in Oregon - 2009". Archived from the original on 2016-01-03.
  6. "Tigard theater Broadway Rose announces six musicals for 2010 season". OregonLive.com. Retrieved 2015-12-14.
  7. "Theater review: Broadway Rose's 'The King and I' still crackles with vitality, great songs". OregonLive.com. Retrieved 2015-12-14.
  8. League, The Broadway. "Brisa Trinchero | IBDB: The official source for Broadway Information". www.ibdb.com. Retrieved 2016-02-11.
  9. "Broadway Rose returns to its roots, celebrating 20th anniversary season with 'Joseph and the Amazing Technicolor Dreamcoat'". OregonLive.com. Retrieved 2015-12-14.
  10. "Theater review: '60s song-and-dance in top pop form in 'Joseph'". OregonLive.com. Retrieved 2015-12-14.
  11. "Oregon Local News - Pamplin Media Group". Oregon Local News. Retrieved 2015-12-14.
  12. "The NEA funds a 'Ripper' at Broadway Rose". Oregon ArtsWatch. plus.google.com/. Retrieved 2015-12-14.
  13. "World Premiere Musical Ripper to Debut at Broadway Rose Theatre". Playbill. Retrieved 2015-12-14.
  14. "Tigard's Broadway Rose stages 'Ripper,' a world-premiere musical about a guy named Jack". OregonLive.com. Retrieved 2015-12-14.
  15. "2012 Grants | Collins Foundation". www.collinsfoundation.org. Retrieved 2015-12-14.
  16. "BWW Reviews: Broadway Rose Theater's THE SOUND OF MUSIC a Visual Stunner with Powerhouse Talent". BroadwayWorld.com. Retrieved 2015-12-24.
  17. "Broadway Rose gears up for Cats production". Oregon Local News. Retrieved 2015-12-24.
  18. "Cats (Broadway Rose Theatre Company)". Willamette Week. Retrieved 2015-12-24.
  19. "'Grease' musical selling out at Broadway Rose Theatre, get your tickets now". OregonLive.com. Retrieved 2015-12-24.
  20. "Tigard Chamber of Commerce".
  21. "Still Dancing, Still the Queen | Oregon ArtsWatch". www.orartswatch.org. Retrieved 2018-09-25.
  22. https://www.koin.com/news/broadway-rose-announces-3-million-expansion/
  23. "At Home with Broadway Rose | Broadway Rose Theatre Company". Retrieved 2020-11-11.
  24. "Daddy Long Legs | Broadway Rose Theatre Company". Retrieved 2020-11-11.
  25. Reviews, Westside Theatre (2020-10-14). "Westside Theatre Reviews: Daddy Long Legs – Welcome This Spider into Your Home!". Westside Theatre Reviews. Retrieved 2020-11-11.
  26. Garver, Krista. "BWW Review: DADDY LONG LEGS at Broadway Rose". BroadwayWorld.com. Retrieved 2020-11-11.
  27. "Aspiring author + reticent rich man = a fun musical!". Judy Nedry. Retrieved 2020-11-11.
  28. "Romance, an elephant, lots of art". Oregon ArtsWatch. 2020-10-08. Retrieved 2020-11-11.
  29. Bennett Campbell Ferguson (2020-10-06). "When 'Daddy Long Legs' says 'I Do, I Do'". Oregon ArtsWatch. Retrieved 2020-11-11.
  30. Dauer, Cindy (2014). "Students get behind the scenes at Broadway Rose". Washington County Fall Arts Guide (Fall-September ed.). Pamplin Media Group. Archived from the original on 2016-12-21. Retrieved March 26, 2018.
  31. "Broadway Rose Theatre Company's 'Hairspray' captures energy of the early '60s (review)". OregonLive.com. Retrieved 2015-12-24.
  32. "BWW Reviews: THE LITTLE SHOP OF HORRORS at Broadway Rose, a Well-Casted, 1950s B-Movie Romp". BroadwayWorld.com. Retrieved 2015-12-24.
  33. "Past Winners". Drammy Awards. Retrieved 2015-12-14.
  34. "PAMTA". www.pamtawards.com. Archived from the original on 2016-02-24. Retrieved 2015-12-14.
  35. Coverage, BWW Special. "2015 BroadwayWorld Portland Awards Winners Announced - THOROUGHLY MODERN MILLIE Wins Big!". BroadwayWorld.com. Retrieved 2016-02-02.
  36. "The Drammy Awards - About".
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