Bottlenose (company)

Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[3] It helps Fortune 500 enterprises discover and track emerging trends that affect their brands.[4][5] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining and machine learning heuristics to determine trends,[6] and has a search engine that gathers information from social networks.[7] KPMG Capital has invested a "substantial amount" in the company.[8]

Bottlenose
TypePrivate
IndustryBig data analytics[1]
Founded2010
Headquarters
Los Angeles, CA
Key people
Nova Spivack, CEO[2]
Websitewww.bottlenose.com

Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast (radio and television) media, as of December 2014.[9]

History

In 2010, Nova Spivack and Dominiek ter Heide co-founded Bottlenose with a team of web engineers.[10] The company is based in Los Angeles, CA.[11] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[12][13] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[14]

In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[15] By 2014, the company raised about $7 million in funding.[16] In December 2014, KPMG Capital announced further investment in the company.[8] In February 2015 the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.[17]

Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[18] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[19][20] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[21]

In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will displays the emotions associated with specific comments on trending topics.[22] In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.[23][24]

See also

References
  1. Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". TechCrunch.com. TechCrunch. Retrieved 13 July 2015.
  2. John Furrier (December 9, 2012). "Social Networks are Dead: the Business of Google+ as-a-Service". Forbes. Retrieved October 7, 2013.
  3. "Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages". TechCrunch. Retrieved Sep 27, 2013.
  4. "Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies". Segment. Retrieved Sep 27, 2013.
  5. "Bottlenose Is a Game Changer for Social Media Consumption [INVITES]". Mashable. Retrieved Sep 27, 2013.
  6. Honigman, Brian (February 3, 2014). "Keep Up on Social Media With These 5 Tools for Savvy Businesses". Entrepreneur.com. Retrieved 12 March 2014.
  7. Haden, Jeff (January 2, 2014). "8 Powerful Social Media Marketing Tools for Savvy Businesses". Inc.com. Retrieved 12 March 2014.
  8. Michael Cohn (December 19, 2014). "KPMG Capital Begins Funding of Tech Companies". Accounting Today. Retrieved January 9, 2015.
  9. Elizabeth Armstrong Moore (December 21, 2014). "Scientists are trying to model our mental health based on our tweets". Gigaom. Retrieved January 9, 2015.
  10. "Can This Start-up Eliminate Social Media Overload?". Inc. Retrieved Sep 27, 2013.
  11. Angela Guess (October 4, 2012). "Bottlenose Gains New Seed Funding". Semantic Web. Archived from the original on October 19, 2013. Retrieved October 7, 2013.
  12. John Brandon (September 23, 2013). "6 Social Media Management Tools Ready for the Enterprise". CIO. Retrieved October 14, 2013.
  13. MG Siegler (April 5, 2011). "Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)". Tech Crunch. Retrieved October 14, 2013.
  14. Dan Farber (October 16, 2013). "Sonar Solo Visualizes Trends in the Twitter Firehose". CNET. Retrieved October 16, 2013.
  15. Farr, Christina. "Bottlenose pulls in $1M in funding for social search, Google's achilles heel". venturebeat.com. Retrieved 12 March 2014.
  16. Ha, Anthony (2014-03-25). "Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring". Tech Crunch. Retrieved April 1, 2014.
  17. Perez, Sarah. "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". www.TechCrunch.com. Retrieved 16 March 2015.
  18. Rosman, Katherine; Dwoskin, Elizabeth (2014-03-23). "Marketers Want to Know What You Really Mean Online". The Wall Street Journal. Retrieved April 1, 2014.
  19. "Real Time TV, Radio Analytics". CMS Wire. 2014-03-31. Retrieved April 9, 2014.
  20. Christopher Heine (April 3, 2014). "Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com". Adweek. Retrieved April 9, 2014.
  21. Bradley, Diana (2014-03-26). "Bottlenose, Critical Mention team up to combine analytics". PRWeek. Retrieved April 1, 2014.
  22. Ha, Anthony (19 June 2014). "Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API". Tech Crunch. Retrieved 5 July 2014.
  23. "Bottlenose aims to automate data science tasks". Computer Weekly.
  24. "Bottlenose Founder Wants to Automate the Work of Data Scientists". Wall Street Journal.
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