Bosom Friend

Bosom Friend (Chinese: 知音) is a Chinese language bimonthly celebrity and women's magazine published in Wuhan, China. The magazine is among the leading titles in the country.[1]

Bosom Friend
Editor-in-chiefHu Xunbi
CategoriesCelebrity magazines
Women's magazines
FrequencyBimonthly
Circulation3,150,000 (January 2010)
PublisherBosom Friend Publishing
FounderHu Xunbi
Year founded1985 (1985)
CompanyBosom Friend Publishing Group
CountryChina
Based inWuhan
LanguageChinese
ISSN1000-4157
OCLC33019940

History and profile

Bosom Friend was established in Wuhan in 1985.[2][3][4] The magazine is part of Bosom Friend Publishing Group[5] and is published by Bosom Friend Publishing on a bimonthly basis.[4] During its early period the magazine was published monthly[6] and then biweekly.[7] In 2004 its publisher was the Hubei Women's Federation.[8]

The target audience of Bosom Friend is lonely and undereducated Chinese housewives[3] as well as elderly men living in small towns.[9] Hu Xunbi is both the founder and the editor-in-chief of the magazine,[9][10] which launched its Hong Kong edition in 2005.[11]

Circulation

Bosom Friend had a circulation of 1.7 million copies in 1987.[12] In 1994 it was the sixth largest magazine by advertisement revenue in China.[13] The circulation of the magazine was 1,280,000 copies in 1996.[8]

Bosom Friend had a circulation of 4,269,000 copies in 2000.[8] In 2001 it was the fifth best-selling general interest magazine worldwide with a circulation of 4,230,000 copies.[14] In 2003 Bosom Friend was the third best-selling magazine in China and its circulation was 2,450,000 copies.[15] In 2006 it was the largest fourteenth magazine worldwide with a circulation of 2,500,000 copies.[16] In January 2010 the magazine sold 3,150,000 copies.[7]

References
  1. Michael Keane; Christina Spurgeon (May 2004). "Advertising Industry and Culture in Post-WTO China" (PDF). Media International Australia (111): 104–117. Retrieved 12 August 2015.
  2. "Magazines. Bosom Friend". China Media Guide. Retrieved 18 May 2015.
  3. James F. Scotton; William A. Hachten (8 March 2010). New Media for a New China. John Wiley & Sons. p. 64. ISBN 978-1-4051-8796-1. Retrieved 18 May 2015.
  4. "China. FIPP Magazine Trends 2006/2007" (PDF). Amazon News. Retrieved 18 May 2015.
  5. "China. Consumer Magazines". G2Mi. 15 April 2015. Archived from the original on 4 March 2016. Retrieved 18 May 2015.
  6. "Flourishing Age of Periodicals". China Daily. 18 March 2003. Retrieved 18 May 2015.
  7. "China" (PDF). Media Convergence Asia Pacific. Retrieved 18 May 2015.
  8. Jie Tao; Bijun Zheng; Shirley L. Mow (2004). Holding Up Half the Sky: Chinese Women Past, Present, and Future. Feminist Press at CUNY. p. 279. ISBN 978-1-55861-465-9. Retrieved 18 May 2015.
  9. Wang Ru (18 September 2013). "Bosom". Women of China. Retrieved 18 May 2015.
  10. "Magazine Publishing in the Chinese Mainland". Publishing in China: An Essential Guide. 2005. Retrieved 18 May 2015.
  11. ""bosom friend" A the issue of system of Lu Chi delay that appear on the market is the greatest resistance". 52 lsd. 23 November 2014. Retrieved 18 May 2015.
  12. Wang Ru (29 January 2013). "Zhiyin Magazine- stories that speak to the heart sell". China Today. Archived from the original on 31 December 2015. Retrieved 31 December 2015.
  13. John Philip Jones (22 October 1999). International Advertising: Realities and Myths. SAGE Publications. p. 270. ISBN 978-1-4522-6458-5. Retrieved 18 May 2015.
  14. "Top 50 General Interest magazines worldwide (by circulation)" (PDF). Magazine. Archived from the original (PDF) on 17 January 2015. Retrieved 18 May 2015.
  15. "Media Rates Slowly on Rise". Brand Republic. 28 November 2003. Retrieved 18 May 2015.
  16. Helmut K Anheier; Yudhishthir Raj Isar (17 September 2008). Cultures and Globalization: The Cultural Economy. SAGE Publications. p. 460. ISBN 978-1-4462-0261-6. Retrieved 18 May 2015.
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