Blendle

Blendle is a Dutch online news platform that aggregates articles from a variety of newspapers and magazines and sells them on a pay-per-article basis. The key differences to similar websites are the participation by otherwise commercially unrelated news services in a single platform and the ability for registered users to easily pay a small price per article. It has been called an "iTunes for news" and a "micropayments-for-news pioneer" in various media.[2][3][4][5]

Blendle B.V.
Type of businessBesloten vennootschap
Type of site
News, magazines
Available inDutch, English, German
Founded2013 (2013)
HeadquartersUtrecht,
Netherlands
Area servedNetherlands, Germany
Founder(s)Marten Blankesteijn
Alexander Klöpping
URLblendle.com
AdvertisingNo
RegistrationYes
Users550,000 (December 2015 (2015-12))[1]
Launched28 April 2014 (2014-04-28)
Current statusOnline
Native client(s) onAndroid, iOS

The project was founded by Marten Blankesteijn and Alexander Klöpping.[6] Blendle was backed by a Dutch government fund during its trial phase in April 2014.[3][7] Half a year later, The New York Times Company and Axel Springer SE invested €3 million.[8] In 2018, two other investors added $4 million.[5]

The service is currently directed at customers in the Netherlands and Germany, but can be accessed elsewhere.[9] The service expanded into the United States in 2016, adding US-based publications.[1]

In June 2019, Klöpping stated that Blendle was still not profitable.[5] At that time, it had 50 employees, and had paid out €8 million to news publishers in the five years since its launch.[5] Klöpping also announced that Blendle would be changing its model to premium subscriptions instead of per-article micropayments.[5]

Service

Blendle offers users access to articles of newspapers and magazines which can be purchased individually, although entire issues can be purchased as well. The transaction of the former occurs automatically when the user opens an article. The price is then deducted from the user’s account balance, to which they added funds prior to the transaction. The service immediately reverses the transaction when the user closes the purchased article quickly after opening it or requests a refund which is only available for 24 hours after purchase.[10] Purchased articles can be accessed at no additional charge.

The prices are determined by the publishers and range between €0.09 (snippets) and €1.99 (feature stories) and are often around €0.25,[10] 30% of which is paid to Blendle.[3][11] Users can top up their accounts manually or set up an automatic top-up.

Curation

Aside from offering access to articles and entire issues through which users can browse, the service also assembles articles according to section, provides general staff picks and has a list of trending articles. Users can subscribe to these sections, follow other users and recommend articles to their own followers. Users can also search for articles directly and set up keyword-related alerts.

Publishers

At launch, Blendle had agreements with 56 publishers.[4] Since then it has increased that number to over 100 publishers.[9] Most of the publishers are Dutch and German newspapers and magazines, but the service also lists several Belgian Dutch-language newspapers and magazines as well as a few newspapers and magazines from English-speaking countries. In September 2015, Blendle has expanded the service to Germany and has so far concluded agreements with 37 German publishers.[9][10][11] In the US platform, Blendle has expanded to over 25 US-based publications.[12]

References
  1. Carson, Biz (9 December 2015). "This 'iTunes for journalism' startup is coming to the US to fix the worst thing about paywalls". Business Insider. Retrieved 12 December 2015.
  2. Hong, Kaylene (7 March 2014). "Dutch journalism startup Blendle wants to create an iTunes for newspaper and magazine articles". The Next Web. Retrieved 12 August 2015.
  3. Gil, Natalie (24 April 2014). "Blendle: Dutch news platform offers money-back guarantee". The Guardian. Retrieved 12 August 2015.
  4. "Niederländische Paywall: "Blendle" knackt die 100.000-User-Marke". Der Standard. 3 September 2014. Retrieved 12 August 2015.
  5. Schmidt, Christine (2019-06-10). "Micropayments-for-news pioneer Blendle is pivoting from micropayments". Nieman Lab. Retrieved 2019-06-11.
  6. (in Dutch) "3 miljoen voor internationale groei Blendle", De Telegraaf, 2014. Retrieved on 12 March 2015.
  7. Klöpping, Alexander (28 April 2015). "Blendle: A radical experiment with micropayments in journalism, 365 days later". Medium. Retrieved 12 August 2015.
  8. "The New York Times Co. and Axel Springer are investing €3 million in Dutch startup Blendle". Nieman Lab. Retrieved 2019-06-11.
  9. Blankesteijn, Marten (12 September 2015). "Pay-per-Story Platform Blendle Goes Live in Germany. With Over 100 Titles on Board". Medium. Retrieved 15 September 2015.
  10. Müller, Martin (9 June 2015). "Digitalkiosk Blendle: Schlechter Text? Dann gibt's das Geld zurück". Spiegel Online (in German). Retrieved 12 August 2015.
  11. Baurmann, Jana (18 June 2015). "Seitenweise zahlen: Unternehmen wie Blendle vermarkten Journalismus". Zeit Online (in German). Retrieved 12 August 2015.
  12. "Blendle Kiosk". Retrieved 24 May 2018.
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