Bisk Farm
Bisk Farm is a brand which is owned by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies. It is a fast-moving consumer goods (FMCG) company, headquartered in the city of Kolkata in the Indian state of Bengal.
| Type | Private Sector |
|---|---|
| Industry | Manufacturing |
| Genre | Fast Moving Consumer Goods (FMCG) |
| Founded | 2000 |
| Founder | Krishnadas Paul |
| Headquarters | , India |
Number of locations | all over india [1] |
Area served | India, Bhutan, Nepal. |
Key people |
(Formar Chairman)
|
| Products | Bakery products, including biscuits, cakes, cookies, rusks, extruded snacks, filled wafers, baked Savouries, Danishes, Pastries, Breads and other Confectionery items[2] |
| Revenue | Rs.1200 crores |
| Owner | SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies |
Number of employees | 5000 |
| Parent | Aparna Group of Companies |
| Divisions | Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled wafers |
| Subsidiaries | Bisk Farm Just Baked |
| Website | www |
Since it was formed in the year 2000, Bisk Farm products have been available throughout Eastern and North Eastern India, and parts of South, Central and North India. The company eventually aims to market its products across the country.
The company produces a more than of 150 products from Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled Wafers and controls 15% of market share in East India, Britannia being the major competitor in the region. Some popular brands are The Top, Googly, Marie, Spicy, Just Ginger, Bourbon, Royal cream, Cheese Cream .[3] It also sells freshly made snacks, breads and sandwiches through its brand-owned "Just Baked" stores, along with desserts like Celebration Cakes, pastries and muffins.