Bill Novelli

William D. Novelli (born May 21, 1941) was born in Bridgeville, PA. He is an executive, public relations professional, author and educator. He is currently Distinguished Professor of the Practice, McDonough School of Business, Georgetown University where he teaches in the MBA program and founded the Georgetown Business for Impact center. He also serves as the co-chair of the Coalition to Transform Advanced Care (C-TAC), an organization he co-founded in 2009 to improve advanced illness and end of life care in the U.S.[1] He earlier co-founded Porter-Novelli, today a global public relations firm. Prior to joining the faculty at Georgetown in 2009, Bill was the CEO of AARP (from 2001).[2] [3] He has been influential in American politics, especially in issues related to health and health care.[4]

Education

Novelli earned a BA at the University of Pennsylvania, an MA at the Annenberg School for Communication at the University of Pennsylvania, and completed PhD coursework at New York University.[5] He is of Italian descent.

Career

Novelli began his career at Unilever, marketing consumer products, before joining New York ad agency Wells, Rich, Greene then the Peace Corps in 1970. It was there that he met Jack Porter, with whom he would later form Porter Novelli.[6]

Novelli left the Peace Corps in 1972 to briefly join the "November Group" in the Nixon White House, forming Porter Novelli later that year.

In 1981 they merged Porter Novelli into Needham, Harper Worldwide, and in 1986 the company combined with Doyle Dane Bernbach and BBDO to form Omnicom, a global holding company of marketing communications agencies.[7]

Novelli left Porter Novelli in 1990 to resume his career in public service, becoming Chief Operating Officer of CARE USA (part of CARE International). He was involved in CARE's activities in a number of emergencies (including the Rwandan and Somalia genocides) as well as development activities in Latin America, Africa and Asia.[8]

Novelli left CARE in 1995 to found the Campaign for Tobacco-Free Kids, a program to address the smoking trend in the U.S., with support from the Robert Wood Johnson Foundation (RWJF) and partnerships with the American Cancer Society, the American Heart Association and other public health organizations.[9] He stepped down as President in 1999 to join AARP, but he continued to serve on the Board of Directors, currently as Chairman.[10]

Novelli became CEO of AARP in 2001. During his time leading the organization it expanded internationally and gained five million members. He took a key role in passage of the Older Americans Act[11] and was a leader of the "Divided We Fail" coalition, which lobbied the Obama administration for health care reform.[12] He also expanded AARP's Global Aging Program,[13] hosting a Reinventing Retirement conference in London,[14] publishing a Global Report on Aging and participating in the World Economic Forum in Davos, Switzerland .

In 2009 Novelli left AARP to cofound the Coalition to Transform Advanced Care (C-TAC) with Tom Koutsoumpas. C-TAC is a national organization dedicated to reforming advanced illness and end of life care by empowering consumers, changing the healthcare delivery system, improving public policies, and enhancing provider capacity. He currently co-charis the organization.[15]

In 2017, Novelli was appointed to the Board of Directors of the American Cancer Society.[16] He also sits on the boards of the Bipartisan Policy Center's Advocacy Network and Capital Caring. He co-chairs the Culture & Inclusiveness Action Collaborative of the National Academy of Medicine and served on NAM committees on The Future of Nursing: Leading Change, Advancing Health and Dying in America: Improving Quality and Honoring Individual Preferences Near the End of Life. He is also co-chair of the advisory board of the Medical Consortium on Climate and Health.[17]

Academic Positions

While at Porter Novelli, Novelli taught Marketing Management and Health Communications courses in the MBA program at the University of Maryland.

In 2009 Novelli joined the faculty at Georgetown University's McDonough School of Business as a Distinguished Professor of the Practice. He currently teaches courses on Ethical Leadership and Managing the Enterprise in the MBA program, after having developed and taught courses in Corporate Social Responsibility and Leadership and Management of Nonprofit Organizations. He founded Georgetown Business for Impact at McDonough and oversees the program, which partners with companies, nonprofits and government to create social, environmental and economic impact.[18]

Publications

Novelli is the author of the books Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life (with Boe Workman, St. Martin's Press, 2007) and Managing the Older Worker: How to Prepare for the New Organizational Order (with Peter Cappelli, Harvard University Press, 2010), as well as Good Business: The Talk, Fight, Win Way to Change the World (Johns Hopkins University Press), to be published in February, 2021.[19]

Novelli was co-editor of A Roadmap for Success: Transforming Advanced Illness Care in America (with Boe Workman and Tom Koutsoumpas, C-TAC, 2015).[20]

Honors and Awards

Among the honors and recognition Novelli has received are the 2003 Porter Prize from the University of Pittsburgh Graduate School of Public Health,[21] the 2007 J. Rhodes Haverty Award and Lecture at Georgia State University, the 2008 David H. Solomon Memorial Public Service Award and Lecture at the American Geriatrics Society,[22] the 2005 Dorothy M. Brown Leadership Award at Georgetown University's School for Continuing Studies, the Public Relations Society of America's 2005 Lloyd Dennis Award for Distinguished Leadership in Public Affairs,[23] the Ellis Island 2007 Family Heritage Award,[24] the 2008 Joseph Wharton Award from the Wharton Club of Washington D.C.,[25] the 2007 National Italian American Foundation Special Achievement Award for Public Advocacy,[26] the 2008 President's Award for Excellence from the March of Dimes,[27] and the 2017 Passion for Caring Award from Capital Caring Health.[28]

References
  1. "Bill Novelli bio and featured works". Georgetown360. Georgetown University. Retrieved 24 October 2020.
  2. OSullivan, Gael. ""Many Roads Lead to Rome" – An Interview with Bill Novelli". ISMA. International Social Marketing Association. Retrieved 24 October 2020.
  3. Bill Novelli, CEO of AARP, Receives President's Award for Excellence, The March of Dimes, Oct 18, 2008 (retrieved November 14, 2014)
  4. "What Bill Novelli Wants, Bill Novelli Gets", Fortune Magazine, Matt Miller, May 2005. Retrieved July 16, 2018.
  5. William D. Novelli, Bloomberg News. Retrieved July 16, 2018.
  6. Lindenbergher, James (February 1, 1997). "SMQ Centerpiece: An Interview with William D. Novelli, President, National Center for Tobacco-Free Kids". Social Marketing Quarterly. 3 (3–4): 27–50. Retrieved 24 October 2020.
  7. "Porter Novelli advertising & marketing assignments". Adbrands.net. Retrieved 24 October 2020.
  8. Workman, Boe; Novelli, Bill; Case, Steve (October 3, 2006). 50+: Igniting a Revolution to Reinvent America. St. Martin's Press. p. 7. ISBN 0312355246. Retrieved 25 October 2020.
  9. Lilienthal, Steve (February 7, 2000). "Bill Novelli may have Given Up the Fight Against Big Tobacco to Join AARP, but Don't Take that as a Sign He Is Slowing Down". PRWeek.
  10. "Bill Novelli: Chairman". Campaign for Tobacco-Free Kids Board of Directors. Campaign for Tobacco-Free Kids. Retrieved 25 October 2020.
  11. Gibson, Mary Jo. "WE CAN DO BETTER: LESSONS LEARNED FOR PROTECTING OLDER PERSONS IN DISASTERS" (PDF). AARP.org. AARP. Retrieved 31 October 2020.
  12. Novelli, William. "Divided We Fail: Leaders Urge Action on Health-Care Reform". ABA.org. American Bar Association. Retrieved 31 October 2020.
  13. "Boomers Approaching Retirement: Aspirations and Realities" (PDF). AARP Proceedings. AARP Global Aging Program. Retrieved 31 October 2020.
  14. "Reinventing Retirement conference proceedings" (PDF). AARP.org. AARP Global Aging Program. Retrieved 31 October 2020.
  15. "Novelli Wins Social Impact Award". Georgetown University McDonough School of Business. Georgetown University. Retrieved 25 October 2020.
  16. "American Cancer Society Appoints William Novelli to Board of Directors". Washington D.C. City Biz List. City Biz List. Retrieved 30 October 2020.
  17. "Bill Novelli bio and featured works". Georgetown360. Georgetown University. Retrieved 24 October 2020.
  18. "Bill Novelli: Distinguished Professor of the Practice". Georgetown360. Georgetown University. Retrieved 30 October 2020.
  19. "Bill Novelli author page". Amazon.com. Amazon. Retrieved 30 October 2020.
  20. "A Roadmap for Success". Amazon. Retrieved 31 October 2020.
  21. "Porter Prize". Pitt Public Health. University of Pittsburg. Retrieved 30 October 2020.
  22. "DAVID H. SOLOMON MEMORIAL PUBLIC SERVICE AWARD". American Geriatric Society. Retrieved 30 October 2020.
  23. "Previous Awardees". Lloyd B. Dennis Award. Retrieved 30 October 2020.
  24. "THE SOLEIF AWARDS Celebrating Liberty & Heritage". Ellis Island Foundation. Retrieved 30 October 2020.
  25. "Corporate Social Responsibility, as defined by Honoree & AARP CEO Bill Novelli, C'63, ASC'64". Wharton Club of DC. Wharton Club. Retrieved 30 October 2020.
  26. "NIAF 32nd Anniversary Awards Gala". National Italian American Foundation. Retrieved 30 October 2020.
  27. "BILL NOVELLI, CEO OF AARP, RECEIVES PRESIDENT'S AWARD FOR EXCELLENCE". March of Dimes. March of Dimes. Retrieved 31 October 2020.
  28. "Novelli Wins Social Impact Award". Georgetown University McDonough School of Business. Georgetown University. Retrieved 30 October 2020.
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