Bell & Ross

Bell & Ross is a French luxury watch brand based in Paris with manufacturing in La Chaux-de-Fonds, Switzerland.[1] Founded in 1992, the company has specialized in Swiss Made watches targeted for professional use.[2]

Bell & Ross logo

History and production
Bell & Ross BR01-94, an example of its signature circle-in-square design.

Bell & Ross was founded in 1992 as a university project between Bruno Belamich (Bell) and Carlos A. Rosillo (Ross).[3] The company's watches were originally produced by the German company Sinn, but the partnership was dissolved in 2002 soon after Chanel became a minority shareholder, and production was subsequently moved to Switzerland. Starting with its model BR-01 in 2005, the company became notable for its design of square watches meant to resemble instruments found in aircraft cockpits,[2] and the brand's square-cased BR models became its signature design.[4] Today, the company has three product lines: Aviation, Marine and Vintage,[5] that include different size cases, movements, and styles of dials,[2] and a following of enthusiasts that includes celebrities such as Robert Downey, Jr., Arnold Schwarzenegger, and Gordon Ramsay.[6]

Associations

Bell & Ross have supplied pilot watches to the French air force since 1992,[7][2] and is the official watch supplier to the Escadron de Chasse 2/4 La Fayette and the French space program.[3] Bell & Ross have also collaborated with French automaker Renault since 2016 to create watches that are inspired by the visual appearance of Formula 1 racing cars.[8][6]

Records

See also

References
  1. Bell & Ross Hodinkee, accessed 10/23/2018
  2. Gene Stone; Stephen Pulvirent (13 November 2018). The Watch, Thoroughly Revised. ABRAMS. pp. 179–. ISBN 978-1-68335-335-5.
  3. Behind the brand: Bell & Ross: What you need to know about the luxury watch house Josh Lee, Gentleman's Journal,
  4. A Military-Style Watch Ready for Battle or the Boardroom JOHN LYON, Robb Report, OCTOBER 8, 2018
  5. Bell & Ross Launches New Website Hodinkee, JASON HEATON, MAY 18, 2011
  6. Stern, Jared Paul. "Bell & Ross + Renault F1 Join Forces For Racy Watch Collab". maxim.com. Maxim. Retrieved 2 December 2020.
  7. If You Want a Technical Watch, You Want the New Bell & Ross BR 05 Esquire, 23 October 2020
  8. Bell & Ross’s New Limited-Edition Racing Watches Were Designed to Look Like Renault’s F1 Cars: The two French brands have worked together since 2016. Robb Report, VICTORIA GOMELSKY
  9. Sheldrake, Russell. "How Bell & Ross became the choice watch for eccentric gentlemen". thegentlemansjournal.com. Gentleman's Journal.
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