Bee Cheng Hiang

Bee Cheng Hiang (Chinese: 美珍香; pinyin: Měizhēnxiāng; Pe̍h-ōe-jī: Bí-chin-hiang) is a Singaporean company that produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 260 retail outlets located across nine territories — Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, and the Philippines.[1]

Bakkwa (roasted pork pieces) at a Bee Cheng Hiang store in Singapore

Its best-known product is bakkwa[2]—smoked and roasted pieces of pork with a consistency similar to jerky. Bee Cheng Hiang introduced "Gourmet Bakkwa" in 2003 (which is bacon-like slices of bakkwa), and, in 2005, the "Chilli Gourmet Bakkwa". Over the years the company has expanded its offerings to include prawn rolls, crispy pork floss, cuttlefish and sausages etc.

References
  1. Chwee Huat Tan (2001). Financing for Entrepreneurs and Businesses. Singapore: NUS Press. p. 102. ISBN 978-9971-69-248-3.
  2. "Going online for sweet meat". The Star. Malaysia. 16 February 2007. Archived from the original on 28 June 2011. Retrieved 3 March 2011.
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