Be At TV

BE-AT.TV is an online global community connecting clubbers and electronic music fans with big-name DJs, venues and festivals.

BE-AT.TV
IndustryMusic & Entertainment
Founded2008
FounderRay Smith
HeadquartersLondon, UK
Key people
Ray Smith (CEO)
Websitewww.be-at.tv

History

BE-AT.TV was launched in 2008 by Ray Smith and is also known as B@ TV and Be At TV.[1][2] BE-AT.TV is headquartered in London, UK, and has offices in Ibiza, Berlin, and New York and regularly films events across Europe and North America, with multiple crews based in Ibiza every summer.[3]

Content and features

BE-AT.TV primarily broadcasts sets by prominent techno and house artists, as well as other genres across the electronic music spectrum, from some of the world's most famous music festivals and nightclubs. Festivals include Tomorrowland, Ultra Music Festival, Winter Music Conference, Amsterdam Dance Event, The BPM Festival, Awakenings, Time Warp, KaZantip, EXIT Festival, Nature One, Mayday, Creamfields, Movement Detroit, Movement Torino, GlobalGathering, Bestival, and many more. Venues include Space Ibiza, Amnesia Ibiza, Ushuaïa Ibiza, Pacha Ibiza, Ministry of Sound in London, Club Space in Miami, and many more.[4]

BE-AT.TV broadcasts consist of high definition, full-length video and audio footage which is shot from multiple camera angles, including exclusive camera access from the DJ booth. The sets are then archived for members to watch on-demand, and can be accessed through any computer or iOS device with a high speed internet connection.

“The best thing about Be At TV is that you will always be one step ahead with the music you are listening to. Be At gives fans the music we are playing, unedited, uninterrupted and with all the interaction between the clubbers and the DJ on the night”- Pete Tong, BBC Radio 1 DJ and MBE

The website combines aspects of social networking, web-based radio and music television. Members can chat with each other during live streams and suggest / share track IDs.

The site's content is free to its users; it is funded by interactive advertising from youth and fashion brands such as Southern Comfort, Ray Ban, Tuborg, and Smirnoff.

Industry support and growth

BE-AT.TV is supported by acts including Pete Tong, Sander Kleinenberg, deadmau5, Sander van Doorn, Dubfire, Tom Middleton, Ferry Corsten, Chicane (recording artist), Benny Benassi, Dave Spoon, Mark Knight, Tiefschwarz and Groove Armada.[5] It is also supported by festivals and venues as mentioned above.

It was selected as a Top 100 website of 2009 by PC Magazine[6] and has received attention from press, trend spotters and bloggers.[7][8]

It has also appeared in national media outlets Times Online,[9] The Guardian[1] and electronic dance music publication DJ Magazine.[10]

“Since 2009, London-based BE-AT.TV streams live video from the best dance and electronic music events around the world, showcasing an eclectic range of artists, venues and promoters to a global online audience.” - DJ Mag[11]

Acquisitions and Investments

In June 2015, BE-AT.TV announced the acquisition of Ibiza Sonica Radio, one of the leading electronic music radio stations based on the Balearic Island of Ibiza. The two companies commemorated the acquisition by throwing a free party in the port of Ibiza which featured Nic Fanciulli, Matthias Tanzmann, Guy Gerber, and many more artists.[12]

In September 2015, BE-AT.TV announced an investment in and partnership with Ibiza Global Radio, another of the leading electronic music radio stations based on Ibiza. BE-AT.TV and Ibiza Global Radio threw a combined free party on Talamanca Beach to celebrate the partnership.[13]

References
  1. "Elevator Pitch: b@ TV brings the club experience to your desktop". The Guardian. Jun 2009. Retrieved 27 May 2015.
  2. "BE-AT.TV 2008 Events". Retrieved 27 May 2015.
  3. "BE-AT.TV Locations". Retrieved 27 May 2015.
  4. "BE-AT.TV Events". Retrieved 27 May 2015.
  5. "Ray Smith: Founder of B@TV". The London Word. Sep 2009. Retrieved 27 May 2015.
  6. "The Top 100 Web Sites of 2009". PC Magazine. August 2009.
  7. "Webscape". BBC Click. May 2009. Retrieved 27 May 2015.
  8. "B@ TV". CoolHunting. May 2009. Archived from the original on 1 February 2010. Retrieved 27 May 2015.
  9. "Relive the festivals with Be At TV". The Times. Oct 2009. Retrieved 27 May 2015.
  10. "The big one!". DJ Mag. Sep 2009. Retrieved 27 May 2015.
  11. "BE-AT.TV ACQUIRE TRACKITDOWN.NET". DJMag. Retrieved 2016-03-30.
  12. "Be-AT.TV acquires Ibiza Sonica, throws free launch party in Ibiza Town". Resident Advisor. Jun 2015. Retrieved 9 Nov 2015.
  13. "BE-AT.TV & Ibiza Global Radio Join Forces". Deep House Amsterdam. Sep 2015. Retrieved 9 Nov 2015.
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