Bazaarvoice

Bazaarvoice is a technology company that provides software that allows brands and retailers to collect and display several types of authentic user-generated content (UGC) on their e-commerce websites. Bazaarvoice services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.

Bazaarvoice
TypePrivate company
IndustrySoftware
Founded2005
FounderBrett Hurt and Brant Barton
Headquarters
Austin, Texas
Key people
Keith Nealon (CEO)

History

Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas,[1] which continues to be the location of the company's headquarters today. In the years since, it has expanded globally to include offices in New York City, Chicago, Philadelphia, Seattle, Toronto, London, Munich, Belfast, Paris, Amsterdam, Vilnius, Sydney, and, most recently, Bengaluru. The company has over 900 global employees.

After going public on the NASDAQ in 2012,[2] the company was taken private in 2018 after being purchased by Marlin Equity Partners.[3]

The company has made a variety of acquisitions. The most recent include AddStructure,[4] a natural language processing platform, in 2018, Influenster,[5] a product discovery and reviews platform with nearly six million community members worldwide, in 2019, and Curalate,[6] a social commerce platform, in 2020.

References
  1. Hawkins, Lori (20 November 2013). "Bazaarvoice makes CEO change". MyStatesman. Retrieved 16 March 2018.
  2. Cowan, Lynn (24 February 2012). "IBazaarvoice IPO opens up 33% after pricing". MarketWatch. Retrieved 19 May 2020.
  3. Anderson, Will (21 January 2018). "Austin tech luminary to quit Bazaarvoice after $521M buyout". Austin Business Journal. Retrieved 15 May 2018.
  4. "Bazaarvoice acquires AddStructure to improve UGC". Retail Dive. Retrieved 2021-01-20.
  5. "Bazaarvoice Acquires Influenster". www.destinationcrm.com. Retrieved 2021-01-20.
  6. "Curalate Acquired by Bazaarvoice, Will Accelerate Social Content Across the Bazaarvoice Network". Bloomberg.com. 2020-07-08. Retrieved 2021-01-20.
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