Awareness avatar

The awareness avatar is a method of creating rapid awareness in social media through avatar modification or a single icon's use. The awareness avatar may have first been used in the New Zealand Internet Blackout, to protest copyright law changes in New Zealand. Globally, protesters replaced their icons with black squares to show solidarity. The protest was successful and proved the method effective at both raising awareness and effecting change.

Green tinged avatars appeared on Twitter, Facebook and FriendFeed.

Since, other campaigns have used this protest method.

Some non-protest uses:

References

  1. "Archived copy". Archived from the original on 2009-04-29. Retrieved 2009-06-27.CS1 maint: archived copy as title (link)
  2. http://menendez.com/blog/bush-obama-debt-slavery/
  3. http://www.politicsdaily.com/2009/06/18/going-green-for-iran/
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