Artist Management Group

Artist Management Group (AMG) was a pioneering artist's representation company founded by former CAA head Michael Ovitz, Rick Yorn, and Julie Yorn. Jeff Kwatinetz of The Firm acquired Ovitz' share and merged the two firms in 2002.[1][2]

AMG was a pioneering company with respect to talent management. Previously, powerful talent agencies were known more as large companies while management was handled more personally by smaller outfits. Now there are several companies, such as Management 360, Mosaic Media Group, Untitled Entertainment and Anonymous Content, which function like AMG did.

References

Waxman, Sharon (March 19, 2004), "Leading Hollywood Talent and Marketing Companies Merge", The New York Times
Holson, Laura; Weinraub, Bernard (May 13, 2002), "Some See a Young Ovitz in Emerging Power Broker", The New York Times

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[1] Waxman, Sharon (March 19, 2004), "Leading Hollywood Talent and Marketing Companies Merge", The New York Times

[2] Holson, Laura; Weinraub, Bernard (May 13, 2002), "Some See a Young Ovitz in Emerging Power Broker", The New York Times