Art book fair

An art book fair is a type of curated art fair or exhibition for the purpose of displaying, selling and networking between artists, art book creators, illustrators, writers, specialty printers, independent publishers and their audience. The parameters of inclusion vary from fair to fair: some only include publications which are themselves considered art objects, limited edition art books, artist multiples or books specifically about an art topic; others are wider to include graphic novels, cultural magazines, zines, creative writing, poetry, and other artist projects. Like other art fairs, an art book fair will not only include works for sale but also artist installations, projects, happenings, workshops, talks, panel discussions or book launches. Recursive fairs may run with a yearly theme or prompt which guides programming.

Unlike a traditional trade fair or book fair (such as the Frankfurt Book Fair), art book fairs are public and less formal in regards to industry conferencing or networking; while they do serve as an opportunity for publishers and artists to commingle, the nature of art book sales is such that there are no sales or rights marketing as with a regular book fair. Instead, art book fairs are an aspect of artist-run culture and an address to artmaking in the neoliberal era.[1] Art book fairs are also a way for viewers to interact with, collaborate, and learn with and obtain artwork outside of commercial art institutions.[2] [3] Given the ephemeral and mass-produced nature of publishing history, "publishing seems to offer," as Offprint Paris director Yannick Bouillis put it, "an authentic, autonomous space within the art community. Books and other publishing artifacts such as magazines, posters, and tapes are—in comparison to artworks—relatively free from public and market concerns."[4]

History

One early example of art book fair as differentiated from trade book fairs or art exhibitions is by artist-run non-profit organization Printed Matter, which emerged in New York City in the 1960s. Printed Matter began a bookstore and gallery which celebrated publishing as an artistic medium, artist-run culture, and alternative art practice, an ethos which has carried through to contemporary art book events.[5] In 2004 Printed Matter and then director, artist AA Bronson, launched the first New York Art Book Fair, and later the LA Art Book Fair in 2013.[6] These fairs have grown steadily to an audience well beyond the local art scenes or literati: the 2015 NY Art Book Fair was host to 370 exhibitors from 28 countries and had an estimated 35,000 guests in attendance.[7]

As with the Printed Matter model, art book fairs have emerged around the world as a way for artist-run or non-profit institutions to generate awareness with a broader public and fundraise through the sale of admission, special event tickets, and limited edition artwork.[8] Other fairs include the Vancouver Art Book Fair, Canada's first international art book fair, the London Art Book Fair and Tokyo Art Book Fair.

References
  1. Sherlock, Diana (Spring 2013). "Institutions by Artists: Resistance Or Retreat?". International Contemporary Art: 16–20 – via ProQuest.
  2. Kennedy, Randy (2017-11-19). "Shannon Michael Cane, Who Transformed Art Book Fairs, Dies at 43". The New York Times. ISSN 0362-4331. Retrieved 2018-04-12.
  3. Cotter, Holland (October 3, 2009). "All the Books You'Ll Never Catch on a Kindle". The New York Times.
  4. "Why has there been such a boom in art book fairs?". e-flux conversations. Retrieved 2018-04-12.
  5. "Beyond Prints: A Confrontation at L.A. Art Book Fair". KCET. 2015-02-06. Retrieved 2018-04-12.
  6. "Mission History - Printed Matter". Printed Matter. Retrieved 2018-04-12.
  7. Greenberger, Alex (2015-09-26). "The Rise of the New York Art Book Fair: A Look at the Numbers". ARTnews. Retrieved 2018-04-12.
  8. "Beyond Prints: A Confrontation at L.A. Art Book Fair". KCET. 2015-02-06. Retrieved 2018-04-12.
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