Arla Foods

Arla Foods amba is a Danish multinational cooperative based in Viby, Denmark, and the largest producer of dairy products in Scandinavia.

Arla Foods amba
TypeAgricultural cooperative
IndustryDairy
PredecessorArla
MD Foods
FoundedApril 2000 (2000-04)
Headquarters
Viby
,
Denmark
Area served
Worldwide
Key people
Peder Tuborgh (CEO)
Jan Toft Nørgaard (Chairman)
Revenue10.3 billion EUR (2017)
505 million EUR (2016)
356 million EUR (2016)
Number of employees
18,765 (2016)
SubsidiariesArla Foods Finland
Arla Foods UK
Websitearla.com

Arla Foods was formed as the result of a merger between the Swedish dairy cooperative Arla and the Danish dairy company MD Foods on 17 April 2000. The name Arla derives from the same word as the English word 'early' and is an archaic Swedish term for 'early (in the morning)'.

History

Origins
Hirtshals Andelsmejeri, an Arla Foods dairy in Hirtshals, Denmark

In the 1880s, dairy farmers in Sweden and Denmark formed small cooperatives to invest in common dairy production facilities. The first cooperative dairy was established in Sweden at Stora Arla Gård in Västmanland in 1881 under the name of Arla Mejeriförening,[1] and the first Danish cooperative dairy was established in Hjedding, outside Ølgod, Southern Jutland in 1882.[2]

On 26 April 1915, dairy farmers in Stockholm and adjoining counties created Sweden's largest cooperative dairy organisation, Lantmännens mjölkförsäljningsförening (The Farmers' Milk Retail Association), which operated dairies as well as a chain of shops selling dairy products.[3]

In 1927, the company registered the name Mjölkcentralen (The Milk Centre, shortened MC) and from the 1950s a growing number of cooperative dairies in other parts of Sweden began joining MC.[4] In 1975, MC changed its name to Arla, a name previously used not only by Sweden's first cooperative dairy, but also by the largest dairy retailer in Gothenburg between 1909 and 1965.[1]

By the end of the 20th century, Arla had a 65% market share in Sweden.[5]

On 1 October 1970, Mejeriselskabet Danmark (MD) was established by four dairy companies and three individual dairies.[6] In 1988, the company changed name to MD Foods. In 1992, MD Foods and Denmark's second largest dairy company, Kløver Mælk, signed a financially binding co operation agreement, and in 1999, the two companies merged to become MD Foods, gaining 90% of the Danish milk production.[6]

In April 2000, MD Foods merged with Swedish Arla and formed Arla Foods A.m.b.A with headquarters in Aarhus, Denmark,[5] and became Arla Foods as it is known today.

Current operations

Arla Foods is the fourth largest dairy company in the world with respect to milk volume, seventh with respect to turnover.[7] At the start of 2016, 12,500 farmers across Western Europe and Scandinavia owned the cooperative.[8]

Arla Foods has three minor brands: Arla,[9] Lurpak and Castello cheeses that are sold worldwide. The Arla Brand is both a co operative brand and a brand across all product categories.[10] The Lurpak brand of butter and spreads is owned by the Danish Dairy Board, and Castello is a cheese brand including blue cheese and yellow cheeses.[11][12]

Arla Foods incorporates Arla Foods Ingredients, a former division established as an independent subsidiary in 2011. The company develops and manufactures milk based ingredients, primarily functional and nutritional milk proteins, bioactive phospholipids, minerals, permeate and lactose for the food industry.

The head office is located in Denmark. Arla Foods Ingredients has one wholly owned production plant in Denmark, with joint venture production at facilities in Argentina and Germany. In March 2011, Arla Foods and DMK formed the joint venture company ArNoCo GmbH & Co. KG, to produce whey proteins for the food industry. In February 2018, Arla Foods announced its plans to invest £70 million in the UK, as part of its strategy to secure long-term opportunities for its farmers across Europe.[13] In October 2019, Arla Foods has invested an estimated €50 million (US$55 million) in a cheese production site in Bahrain. By 2025, Arla expects to increase annual production in Bahrain to more than 100,000 tons under its Puck, Arla, Dano, Kraft and Private Label brands.[14]

2006 boycott
Main article: Jyllands-Posten Muhammad cartoons controversy

Arla's sales were seriously affected by a two month long boycott of Danish products in the Middle East in 2006.[15] Anger among Muslims over satirical cartoons of Muhammed published in Denmark was the initial cause.

When the Danish government refused to condemn the cartoons or meet with eleven ambassadors from Muslim nations, a boycott of Danish products was organised, starting in Saudi Arabia and spreading across the Middle East. The Middle East is Arla's largest market outside of Europe.

On 3 February 2006, the company said that sales in the Middle East dried up completely, costing the company US$2 million a day.[16] Soon after the boycott hit Arla's sales, the Danish government met with Muslim ambassadors and the newspaper issued an apology. Despite this, the boycott continued unabated for two months.

In March 2006, Arla took out full page advertising in Saudi Arabia, apologising for the cartoons and indicating Arla's respect for Islam in the country. This caused controversy in Denmark, where women's organisations and some politicians criticised Arla, and called on Danish women to boycott Arla's products in Denmark. In April 2006, the company said that its products were being placed back in shops in the Middle East.

Before the boycott, it supplied 50,000 shops in the area. It announced that many of its largest clients in Saudi Arabia would start selling its butter and cheese on 8 April 2006. At that time, Arla began sponsoring humanitarian causes in the Middle East to foster good public relations with the region.[17]

See also

References
  1. Arla Sweden: Arla - ett namn med anor Linked 17 January 2018
  2. Jarka Chloupková. "European Cooperative Movement – Background and common denominators" (PDF). Department of Economics and Natural Resources, Unit of Economics, The Royal Veterinary and Agricultural University. Archived from the original (PDF) on 27 January 2018. Retrieved 21 August 2017.
  3. Arla Sweden: Från Mjölkbolaget till Mjölkcentralen Linked 17 January 2018
  4. Arla Sweden: Arlas historia i korthet Linked 17 January 2018
  5. "MD Foods/Arla Merger Speeds Dairy Globalisation". Just Food. 2000. Retrieved 21 August 2017.
  6. Christensen, Jens (8 October 2012). "Fra andelsmejerier til Arla Foods 1882-2012". www.danmarkshistorien.dk. Aarhus University, Institut for Kultur og Samfund. Retrieved 17 July 2017.
  7. Groholt-Pedersen, Jacob (22 February 2017), "Arla CEO says rising milk supply to keep prices in check", Reuters, retrieved 20 March 2017
  8. Skydsgaard, Nikolaj (31 January 2017), "Dairy giant Arla boosts investments as milk supply seen rising", Reuters, retrieved 20 March 2017
  9. "Arla - your global dairy company - Let in the goodness". arla.com.
  10. Brandt, Charlotte; Carugati, Andrea (2012). "Deliberately by design, or? Enterprise Architecture transformation at Arla Foods". Advances in Enterprise Information Systems II. pp. 91–104. doi:10.1201/b12295-12. ISBN 978-0-415-63131-0.
  11. "Arla genom åren" (in Swedish). Arla Foods. Archived from the original on 2 July 2007. Retrieved 19 July 2007.
  12. "Historien bakom namnet Arla Foods" (in Swedish). Arla Foods. Archived from the original on 2 July 2007. Retrieved 19 July 2007.
  13. Williamson, Johnny (1 February 2018). "Arla to pour £72m in UK diary sites in 2018". The Manufacturer. Retrieved 24 February 2020.
  14. "Arla inaugurates US$55m cheese production site in Bahrain as dairy demand jumps in MENA region". foodingredientsfirst.com. 28 October 2019.
  15. Abosag, Ibrahim (11 May 2010). "Dancing with macro‐boycotters: the case of Arla Foods" (PDF). Marketing Intelligence & Planning. 28 (3): 365–373. doi:10.1108/02634501011041471. ISSN 0263-4503.
  16. "Arla cheesed off over Middle East boycott". The Daily Telegraph. London. 4 February 2006.
  17. "Arla returns to the Middle East". BBC News. 7 April 2006.

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