Anita Dongre

Anita Dongre (born 3 October 1963) is an Indian fashion designer and is the founder of House of Anita Dongre, an Indian fashion house.

Anita Dongre
Dongre in 2015
Born (1963-10-03) 3 October 1963
Bandra, West Mumbai
NationalityIndian
EducationFashion Design SNDT Women's University in Mumbai 1998
OccupationFashion Designer
ChildrenYash Dongre
Websitewww.anitadongre.com

Early life

Born and raised in Mumbai, Maharashtra to a Sindhi family, Anita Dongre studied fashion design at SNDT college located in Mumbai.[1] Her mother Pushpa Sawlani who was a skilled artist used to stitch clothes for Anita and her 5 siblings when they were kids, which motivate her to take a step towards her passion. She pursued a Degree course in Fashion designing.[2]

Career

Dongre launched her jewellery brand Anita Dongre Pink City, which also features under House of Anita Dongre.[3][4]

In the year 2015, And Designs India Limited re-branded itself as House of Anita Dongre.[5]

House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house, which is a sustainable and luxury pret label. She is also the founder of Pink City, a handcrafted jadau fine jewellery brand.[6]

Dongre's brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company.

Dongre is a vegan activist and a member of the animal rights organisation People for the Ethical Treatment of Animals (PETA).[7] All her products are cruelty-free, namely she does not use any leather or cashmere in any of them at House of Anita Dongre.[8]

Personal life

Anita Dongre is married to Pravin Dongre, a businessman and has a son named Yash Dongre, who is also a part of Dongre's business.[9]

Awards & Recognitions
  • In 2008, she received the GR8 Flo Women Achievers Award for ‘Excellence in Fashion Design’.[10]
  • In 2013, The Federation of Indian Chambers of Commerce and Industry Ladies Organization, Bombay Chapter, presented an award to Dongre for ‘Excellence in Fashion Design’.[11]
  • In 2014, she received the EY Entrepreneur of the year award.[12]
  • She received the Pantene Shine Award for helping women shine.[13]

References
  1. "SNDT Women's University". sndt.ac.in. Retrieved 25 April 2020.
  2. "Anita Dongre : journey of a poor girl to a renowned fashion designer". newstrend.news. Retrieved 25 April 2020.
  3. "Designer Anita Dongre is a runway hit". 14 March 2017 – via Forbes India.
  4. "Interview - I find inspiration in everything: Anita Dongre". 5 December 2013 – via ZEE News India.
  5. "Anita Dongre Gives Us an Insider View of the Business of Fashion". 17 February 2015 – via IDIVA.
  6. "Grand designs". 1 December 2013. Archived from the original on 28 September 2017. Retrieved 27 September 2017 – via Telegraph India.
  7. "Ace Fashion Designer Anita Dongre Honoured with PETA Award for Refusing to Use Leather and Cashmere in Her Designs". 21 November 2016 – via Peta India.
  8. Hariharan, Sudha (24 November 2016). "Anita Dongre: Fashion With A Conscience". Woman's Era. Archived from the original on 21 September 2018. Retrieved 21 September 2018.
  9. "Drafting New Designs". 31 August 2014 – via Business Today.
  10. "Excellence in Fashion Design" (PDF). January 2017 – via FICCIFLO.
  11. "POWER DESIGNER: ANITA DONGRE". 19 June 2014 – via VERVE Magazine.
  12. "Anita Dongre (AND Designs India Limited), EY EOY 2014 Award Finalist". 23 February 2015 – via EY INDIA.
  13. "Pantene repositions itself as the brand that helps women 'shine'". 21 September 2006 – via afaqs.
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