Anikspray

Anikspray or Anik Spray was one of the most popular skimmed milk powder brands in India originally developed by Lipton India and later sold to other players. The brand is still active; however, it has lost major market share, due to the fierce competition in the post-1991 liberalization era.

The milk powder was made from fresh milk to guarantee instant lump-free mixing when in contact with water. Therefore it became popular in the Indian kitchen, given the convenience and distinct taste - especially, when used to prepare Chai (Indian milk tea) as an easy replacement to fresh milk.[1][2]

History

At its heyday, the brand Anikspray was originally developed and owned by Lipton India and Hindustan Unilever Limited.[2][3][4] In 1999, Hindustan Unilever sold its dairy products business as well the brands Anik, Anikspray and Anik Ghee to Nutricia (India) Private Limited, which was owned by the Dutch consumer products giant Numico.[3][5]

In 2003, Numico decided to cease its operations in India and sold Nutricia to a consortium of four companies headed by Mirage Impex.[6][7] The deal involving Mirage Impex was steered by Ashok Phadnis, a dairy business veteran who was previously the managing director of the Madhya Pradesh Dairy Federation.[6][8]

Current Operations

Today, Anik Spray is manufactured by Anik Milk Products Private Limited, based in the city of Indore, Madhya Pradesh, India.[1][9] Other than Anik Spray, the company also produces ghee that is sold under the brand name Anik Ghee.[1][9]

See also

References
  1. "Anik spray: skimmed milk powder". www.anikgroup.com. Anik Industries Ltd. Archived from the original on 1 January 2018. Retrieved 27 December 2017.
  2. Sengupta, Subroto (2005). Brand Positioning: Strategies for Competitive Advantage. Tata McGraw-Hill Education. ISBN 9780070581593. Retrieved 27 December 2017.
  3. Goswami, Nandini (25 June 1999). "Nutricia to ride Lever's sales network for 3 years". Financial Express. Indian Express group. Archived from the original on 16 December 2018. Retrieved 27 December 2017.
  4. Business World. Ananda Bazar Patrika Limited. April 1992.
  5. Chatterjee, Purvita (27 August 2001). "Nutricia foray into baby cereal -- Plans to extend franchise of Anik brand". www.thehindubusinessline.com. Retrieved 27 December 2017.
  6. Zachariah, Reeba (November 3, 2003). "Nutricia to exit India". www.rediff.com. Retrieved 27 December 2017.
  7. Jagersma, Pieter Klaas (2004). Internationale bedrijfskunde: van exporteren naar globaliseren (in Dutch). Pearson Education. ISBN 9789043008532.
  8. "Hindustan Lever set to divest dairy wing to Nutricia India". Financial Express. 21 May 1999. Archived from the original on 16 December 2018. Retrieved 27 December 2017.
  9. "CRISIL Report - Anik Industried Limited" (PDF). Archived from the original (PDF) on 2018-01-13. Retrieved 2018-01-13.
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