Andrea Pezzi

Andrea Pezzi (born 21 November 1973) is an Italian entrepreneur,[1] active in the field of digital media. He started his career as an entrepreneur in 2006, following his career as a radio DJ, VJ and TV presenter for the most important Italian radio and TV channels (DeeJay, MTV, RAI, Mediaset).[2] In 2006 he graduated in Ontopsychology at the Faculty of Psychology of Saint Petersburg State University.[3] Since 2005 he has a relationship with the actress Cristiana Capotondi.

Andrea Pezzi
Born (1973-11-21) 21 November 1973
Ravenna, Italy
NationalityItalian
OccupationDJ, VJ, TV presenter, writer, entrepreneur
Partner(s)Cristiana Capotondi (2005—present)
WebsiteOfficial website

Entrepreneurship

He is the founder and majority shareholder of Gagoo Group,[4] a holding company whose aim is to develop innovative projects and that in 2017 Il Sole 24 Ore estimated to be worth €150 million, defining it as "the Italian holding company of British start-ups".[5] The company holds three operating companies.[6]

"The Outplay"[7] is a technology platform which, integrated with the most important European online publishers, manages video contents.[8] It won an award for "Best Video Distribution Platform" at the Digiday Video Awards Europe 2017, the most important recognition for digital advertising companies in Europe.[5][9] The consumer division of the company maintained two of its own sites, OVO and GOALSCOUT,[10] until 16 April 2018, when the second was sold for €1.12 million to Luigi De Siervo, director manager of Infront Italy.[11]

"Myntelligence"[12] operates in the data market offering data intelligence[13] for digital advertising.

"ShopHEA" allows brands to gather customers data and information in-store for marketing purposes.[14]

Writer

Pezzi is the author or co-author of eight books:[15]

  • (in Italian) Kitchen. Non c'era la neve, 1999, ed. Bompiani, ISBN 978-8-845-24209-0[16]
  • (in Italian) Due. Storie di coppie, sodalizi, partnership e sfide infinite raccolte [e] commentate da Direct Line, 2006, ed. Lupetti, ISBN 978-8-883-91202-3[16]
  • (in Italian) Mondi nuovi. Diario figurato, 2006, ed. Hacca, ISBN 978-8-889-92004-6[16]
  • (in Italian) Fuori programma, 2009, ed. Bompiani, ISBN 978-8-845-26158-9[16]
  • (in Italian) Domani non è qui, incipit, illustration by Tullio Rinaldi, 2011, ed. Bimed, ISBN 978-8-896-17982-6
  • (in Italian) Due cuori e... una cucina (with Elisa Marosi), 2011, ed. Sensoinverso, ISBN 978-8-896-83847-1[16]
  • (in Italian) Il gioco dell'essere, 2014, ed. L'umanista, ISBN 978-8-894-04000-5[16]
  • (in Italian) Io sono. Gli altri per incontrare me stesso, 2019, ed. La Nave di Teseo, ISBN 978-8-893-95549-2[16]

References
  1. Iozzia, Giovanni (18 July 2013). "Adv online, Pezzi: "Basta con i guru, ascoltare gli economisti"". CorCom (in Italian). Retrieved 6 May 2018.
  2. Dell'Arti, Giorgio (3 July 2014). "Andrea Pezzi". Cinquantamila (in Italian). Retrieved 6 May 2018.
    - "Andrea Pezzi". la Repubblica (in Italian). Retrieved 6 May 2018.
    - "Il Gruppo Giovani intervista Andrea Pezzi". Confindustria Modena (in Italian). 26 November 2013. Archived from the original on 11 October 2016. Retrieved 6 May 2018.
  3. Pezzi, Andrea (2006). Mondi nuovi. Diario figurato (in Italian). Matelica: Halley: Hacca. p. 13. ISBN 978-88-89920-04-6.
  4. Gagoo official website.
    - Biondi, Andrea (4 June 2015). "Nuovi investitori per TheOutplay". Il Sole 24 Ore (in Italian). Retrieved 6 May 2018.
  5. Morvillo, Candida (21 May 2017). "Andrea Pezzi: «Diventeremo cyborg, ma se prima non capiamo cos'è un uomo saremo solo più infelici»". Corriere della Sera (in Italian). Retrieved 6 May 2018.
  6. Gagoo companies. Retrieved 26 November 2019.
  7. The Outplay official website.
    - Staff (9 December 2015). "Direzione Hackathon 2016, intervento di Andrea Pezzi (Theoutplay Italy)". Key4biz (in Italian). Archived from the original on 26 September 2018. Retrieved 6 May 2018.
  8. "Andrea Pezzi: da Visionario della Tv a Pasionario della Rete Attraverso Ovo e TheOutplay". Smartweek (in Italian). 19 February 2015. Retrieved 6 May 2018.
  9. "TheOutplay wins Best Video Distribution Platform at Digiday Video Awards Europe". The Outplay. 2017. Retrieved 5 May 2018.
  10. "Video Serie A, gol e highlights delle partite". Goalscout (in Italian). Retrieved 6 May 2018.
  11. Giacobino, Andrea (16 April 2018). "Serie A i vecchi gol costano cari ad Infront". la Repubblica (in Italian). Retrieved 6 May 2018.
    - Staff (16 April 2018). "Infront acquista Goalscout da Andrea Pezzi e Davide Serra". Calcioe Finanza (in Italian). Retrieved 31 January 2019.
  12. Myntelligence official website.
  13. (in Italian) Freddi, Simone (9 October 2015). "DMP cookie-based, la provocazione di Andrea Pezzi: «una moda pericolosa»". Engage. Retrieved 6 May 2018.
  14. ShopHEA official website.
  15. See titles at the Italian OPAC.
  16. See titles on Google Books.
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