Amkette

Amkette is a computer hardware and electronics manufacturer headquartered in New Delhi, India. In November 2014, the company launched a headphone with a sharing jack, Trubeats Tango, that allows listeners to connect additional listening devices to the headphone.[1] The company's current flagship product is EvoTV (a smart device that integrates the Internet and web features into the TV). Other products include wireless products, personal technology and audio, peripherals and multimedia devices. The company has a pan-India distribution network and heavily invests in hardware and software R&D. Its manufacturing facility is in China while the software team is based in Bangalore, India.[2]

Amkette
IndustryConsumer electronics
FoundedJanuary 1986 (1986-01)
HeadquartersNew Delhi, India
Key people
Rajiv Bapna (CEO)
ProductsWireless products, personal technology and audio, peripherals, multimedia devices
Number of employees
350 (2012)
Websitewww.amkette.com

New projects
  • Android Gaming Evo Gamepad - bluetooth controller that allows console style gaming on mobile phones combined with the Android Evo Gaming app.[3] This is the first of many gaming devices that the company is planning to launch.
  • Apple certified Mfi cable - launched in December 2014, certified with Apple in two variations, 8 pin (for iPhone 5/5c/5s/6/6Plus) and 32 pin (for 3g/4/4s)
  • Trubeats Tango - launched in November 2014,[4] a one of a kind headphone with a sharing jack (aux out)
  • EvoTV - launched mid-2012; a range of connected TV devices that converge web and multimedia features onto a TV[5]
  • Amkette Acoustix - a lab within the Amkette R&D wing [6] focussing on developing new sound drivers for headphones and headsets[7][8]

History

Amkette was started by Rajiv Bapna in 1984 and was a part of the computer revolution in India under the guidance of Prime Minister Rajiv Gandhi. It became one of the largest manufacturers and exporters of floppy diskettes from India selling to Russia and other countries in Europe. The diskettes plant was started with the help of German technology.[9] The plant manufactured 8", 5.25" and 3.5" diskettes. At its peak it had a production capacity of 30 million floppies daily.[2] The plant was shut down in Jan 2013 and completely converted into a R&D center.[10]

DateMilestone[9]
1986First 8" floppy diskette shipped out
1987Established 5.25" floppy diskette plant
1989-90National Productivity Award from President of India
1991Established 3.5" floppy diskette plant
1997India's Best Consumables Company Award
2003Introduction of wireless keyboard [11] and mouse
2004Introduction of CD blank media
2006Introduction of DVD-Rs blank media
2008Introduction of flash drives and memory cards
2009Introduction of Flash TV media player [12]
2011Nominated for NDTV Gadget Guru Awards[13]
2012Launch of Amkette Acoustix Lab[14]
2012Launch of EvoTV smart TV platform[15]
2013Amkette EvoTV won NDTV Gadget Award 2013 for the Best Consumer Electronics of the year[16]
2015 Launch of Evo GamePad Pro[17]

Current product categories

Wireless products

Since early 2010 the company has been into the wireless segment and has introduced a wide range of wireless products. Under this category, keyboards and mice that run on either bluetooth or wireless spectrum technology have been introduced.[18]

Personal technology and audio

The company has a wide range of headphones and headsets for personal and business use including headphones which run on bluetooth and wireless spectrum technology such as Trubeats Air.[19]

Peripherals

Since the very beginning the company has been manufacturing computer peripherals such as keyboards and mice, USB hubs, card readers and HDMI cables. The company also markets its products under the Series A range of peripherals.[11]

Multimedia devices

The company has a range of multimedia devices that work on Android platforms and can be connected to a TV. Amkette began development and marketing of media players in late 2009, by introducing the Flash TV 720p[20] media player. In early 2011 the company launched FlashTV HD 1080p,[21] which was a Full HD media player. In mid-2012, the company launched a new media player called Amkette EvoTV,[22] which was again a Full HD mediapPlayer powered by Android. All these devices support almost every audio and video format.

See also

References
  1. Rajan, Nandagopal (19 November 2014). "Amkette Trubeats Tango headphone review: This one can take two". The Indian Express. Indian Express. Retrieved 20 November 2014.
  2. "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. 9 February 2013. Retrieved 18 March 2013.
  3. Gopal Sathe (27 August 2015). "Amkette Evo Gamepad Pro Review: Hit and Miss". gadgets.ndtv.com.
  4. "Amkette launches Trubeats Tango". Techone3. 19 November 2014. Archived from the original on 29 November 2014. Retrieved 20 November 2014.
  5. "Amkette EvoTV Review". tech2.in.com. Archived from the original on 12 July 2012. Retrieved 9 July 2012.
  6. "Amkette bets big on audio segment, to launch 12 products". Shayan Ghosh, DHNS. Retrieved 1 March 2013.
  7. "Amkette launches Trubeats Air, for a truly wireless music experience". beta.techherald.in. Archived from the original on 30 April 2013. Retrieved 21 March 2013.
  8. Raninga, Soham (15 April 2014). "Amkette's transformation to a lifestyle tech brand and its focus on innovation for the Indian market". Digit. Digit.
  9. "Incessant Innovation for the Complete Digital Experience". smeworld.org. October 2011. Retrieved 20 September 2012.
  10. "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. 9 February 2013. Retrieved 18 March 2013.
  11. "Amkette Series A Wireless Keyboard and Mouse". archive.techtree.com. 26 November 2003. Archived from the original on 11 April 2013. Retrieved 19 March 2013.
  12. "Amkette Introduces Flash TV Media player". tech2.in.com. 4 November 2009. Archived from the original on 11 April 2013. Retrieved 19 March 2013.
  13. "Winners of the Gadget Awards 2011 announced". ndtv.com, PTI. 2011. Retrieved 19 March 2013.
  14. "Amkette launches Trubeats Air, for a truly wireless music experience". beta.techherald.in. Archived from the original on 30 April 2013. Retrieved 1 March 2013.
  15. "The makeover of Amkette". thehindubusinessline.com, Abhishek Law. 21 February 2013. Retrieved 28 February 2013.
  16. "NDTV Gadget Guru Awards 2013 winners announced ,NDTV Good Times". June 2013. Retrieved 25 June 2013.
  17. "Amkette Evo Gamepad Pro review: Simple and effective controller for mobile gaming". Gizmodo. Archived from the original on 15 April 2016. Retrieved 9 April 2016.
  18. "Amkette launches SmartBoard QWERTY Bluetooth keyboard". tech2.com. 1 August 2012. Retrieved 11 September 2019.
  19. "Amkette launches Trubeats Air BT Bluetooth headset". Padmini Harchandrai. 27 December 2011. Archived from the original on 11 January 2012. Retrieved 20 September 2012.
  20. "Amkette Launches Flash TV HD Media Player". Techtree News Staff. 6 November 2011. Archived from the original on 4 February 2013. Retrieved 20 September 2012.
  21. "Amkette Launches Flash TV HD Media Player". Nachiket Mhatre. 13 April 2011. Archived from the original on 3 February 2013. Retrieved 20 September 2012.
  22. "Amkette launches Android-based Amkette EvoTV smart box, for Rs. 10,000". Digit NewsDesk. 13 June 2012. Retrieved 20 September 2012.
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