Amanda Broderick

Amanda Jayne Broderick (born 1971) is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the University of East London since September 2018.[1] She is also professor of international business.

Professor Broderick in 2015

Biography

With family origins in Afghanistan, Belgium, Ireland and Hull, Broderick was born in 1971 and brought up in Staffordshire, England. She graduated from De Montfort University in Leicester, UK with a 1st Class Bachelor of Arts (BA) degree in marketing and psychology and a Doctor of Philosophy (PhD) degree in international business.

Career

She previously lectured at the University of Newcastle, the University of Salford, Durham University, Coventry University, Aston University and De Montfort University. Before moving to Newcastle University, she was pro-vice chancellor (International Priorities) and founding executive dean of the College of Business & Law, University of Salford;[2] principal of St. Cuthbert’s Society (a Durham University College) [2] and deputy dean of Durham Business School.[2] She also led the development of the University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017.[3] In 2019, she was elected as UK representative on the Association of Commonwealth Universities Council. [4]

Research

Broderick’s expertise lies in the fields of international business, marketing psychology and strategic communications.[5] She has authored two seminal texts in her field [6] and has a track record in research and enterprise funding. [7]

Professional service

During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year.[8]

In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council.

References
  1. King, Jon. "University of East London appoints new vice-chancellor". Newham Recorder. Retrieved 2019-10-11.
  2. "Amanda Broderick becomes UEL VC - University of East London (UEL)". www.uel.ac.uk. Retrieved 2019-10-15.
  3. Wheatstone, Richard (2014-08-08). "Class of '92 sign deal for students to help run @SalfordCityFC". men. Retrieved 2019-10-15.
  4. "Vice-chancellors from across the Commonwealth join the ACU's governing body". www.acu.ac.uk. Retrieved 2019-10-15.
  5. "ResearchGate". ResearchGate.
  6. "Amanda J. Broderick - Google Scholar Citations". scholar.google.co.uk. Retrieved 2019-10-15.
  7. Moutinho, Luiz; Bigné, Enrique; Manrai, Ajay K. (2014-01-10). The Routledge Companion to the Future of Marketing. Routledge. ISBN 9781136242861.
  8. "Salford Business School wins Times Higher Education Business School of the Year award | News portal | University of Salford, Manchester". www.salford.ac.uk. Retrieved 2019-08-09.
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