Alterian

Alterian is a campaign management and real-time marketing software company headquartered in Denver, CO with offices in Bristol, UK and Sydney, Australia.[1]

Alterian
Industrymarketing software
Founded1997
FounderMike Talbot
David Eldridge
Tim McCarthy
HeadquartersDenver, Colorado
Area served
Denver, Colorado
Bristol, United Kingdom
Sydney, Australia

Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997.[2] Initially based in Weston-Super-Mare, UK,[3] it moved its headquarters to Bristol.

Alterian floated on the techMARK index of the London Stock Exchange in 2000[4]

In May 2006, Alterian acquired email marketing software vendor Dynamics Direct[5]

In July 2008, Alterian acquired Mediasurface, a UK based Web Content Management software vendor for $35.6 million[6]

In July 2011, Alterian appointed Heath Davies as CEO, replacing David Eldridge[7] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[8]

In December 2011, Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[9]

In November 2016, Alterian divested from SDL and was acquired by Alterian Technology Holdings LLC, a privately owned company based in the US.[1][10] It is currently led by Bob Hale, CEO.

References
  1. "Alterian re-emerges as independent marketing software vendor". www.alterian.com. Retrieved 2016-11-03.
  2. David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph.
  3. "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004.
  4. George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money.
  5. "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006.
  6. Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News.
  7. "Alterian appoints chairman and chief executive". The Drum. 13 July 2011.
  8. Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News.
  9. "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011.
  10. Ltd, Insider Media. "SDL disposes of Campaigns business". Insider Media Ltd. Retrieved 2016-11-03.
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