Almarai

Almarai Company (Arabic: شركة المراعي‎, lit. 'The Pasture') is a Saudi multinational dairy company which is listed on the Tadawul stock exchange. It specializes in food and beverage manufacturing and distribution. The company's main offices are located in Riyadh, Saudi Arabia.

Almarai Company
Native name
شركة المراعي
TypePublic
Tadawul: 2280
ISINSA000A0ETHT1 
IndustryFood processing
Founded1977 (1977)
FoundersSultan bin Mohammed bin Saud Al Kabeer

Alastair McGuckian

Paddy McGuckian
Headquarters
Riyadh
,
Saudi Arabia
Areas served
Key people
ProductsDairy, yogurt, juices, bakeries, poultry and infant formula
Revenue SR 13.7 billion (2018) [1]
Total assets33,148,042,000 Saudi riyal (2019) 
Owners

According to Almarai literature, the dairy company - founded by Irish Agri Pioneers Alastair and Paddy McGuckian - began with 350 cows, before expanding its operations dramatically over the past three decades. The company is now responsible for more than 200,000 cows globally and is the world's largest vertically integrated dairy company.[2]

The company notably partnered with PepsiCo from 2009 onwards and has been responsible for acquiring a number of large businesses.

History

Early years (1977-2010)

Almarai started its operations in 1977 by Irish brothers Alastair McGuckian and Paddy McGuckian and Prince Sultan bin Mohammed bin Saud Al-Kabir (who is currently the chairman of the board).[3] During the early years of the company's history, there was little infrastructure for the production and sale of milk in the Kingdom of Saudi Arabia. Prince Sultan bin Mohammed bin Saud Al-Kabir recognized that the area and the wider Middle East could benefit from higher quality milk production and logistics. Almarai then set up a number of facilities in regions across Saudi Arabia, which initially helped local farmers produce and distribute milk.[4]

During the early 1990s, Almarai entered a period of restructuring and reinvestment that took it from a decentralized to a centralized structure. Five decentralized processing plants were replaced with a central processing plant. Ten small dairy farms that were scattered across Saudi Arabia were replaced with four large dairy farms in Al Kharj in the central region.[4]

Almarai Head Office in Riyadh, Saudi Arabia

Savola owns a quarter of its shares and the rest has been on the market since 2006. In 2005, Almarai entered a new phase, transformed from a company with limited liability to a joint-stock company. The move was part of the company's IPO, as they floated 30% of the company shares on the Saudi Arabian stock market, the Tadawul. All shareholders, including The Savola Group, diluted their shares for the IPO to take place. However exact figures were never revealed how the 30% of shares were divided.[5]

In 2006, Almarai began to diversify its portfolio by pushing promotions on other dairy products and not just milk. It held a cheddar cheese product promotion throughout the Middle East to try and increase the number of households that bought the cheese on a regular basis.[6] At the beginning of 2007, Almarai signed a memorandum of understanding with the authorized partners in Western Bakeries Company Limited, to acquire up to 100% ownership of these companies. And then raise the capital of the company to (1.090) million Saudi riyals. The current capital is SR 8 billion.

In 2009, Almarai and PepsiCo announced that they would be forming a joint venture, International Dairy and Juice Limited, known as IDJ. They then announced that they would be acquiring Egypt's International Company for Agro-Industrial Projects (Beyti). The company specializes in dairy and juice products, including plain and flavored ultra-high-temperature (UHT) milk, flavored yogurt, cheese and a variety of juices. The brand name was known throughout Egypt and continued to operate under its name as a subsidiary of the IDJ joint venture.[7] During that year, Almarai also moved into the poultry market. This was following the acquisition of Hail Agricultural Development Co. The lucrative poultry business was purchased for $253.2 million in cash and stock to complete the takeover.[8]

As part of the PepsiCo partnership, Almarai also moved into the Jordanian drinks market. IDJ acquired a 75% stake in Teeba, a leading Jordanian dairy producer. This helped strengthen Almarai's presence in the country's dairy market, but also Pepsi used the acquisition to launch Tropicana orange juice drinks into the Jordanian market.[9]

The expansion and growth of the dairy producer continued into 2010, when it was announced they planned on expanding its operations into Pakistan. The likelihood was that Almarai would invest in the country's dairy market through acquisition.[10]

Recent history (2011-present)

Almarai announced in 2011 that they would be investing heavily in Saudi Arabia to increase dairy production in the country. Arab News reported that they would be creating an additional 12,000 jobs in the country over the next five years.[11] The joint venture with Pepsi continued to grow, when Reuters announced that both companies would invest a total of $345 million in Egypt's agriculture industry. It was seen as a positive move in the country, following 3 years of economic turmoil following the 2011 revolution in the country.[12] During the same year, they also made an announcement that they would be acquiring a large farming company, based in Argentina.[13]

By 2014, the company controlled 44 percent of the dairy market in the Persian Gulf region.[14]

Between 2006 and 2016, the company grew rapidly. It was announced that their total staffing numbers had reached 38,000, which means the company created over thirty thousand jobs in a decade.[15] Later in 2016, Almarai announced that it would be acquiring land in the United States to expand its farming operations. The land would be purchased in a number of locations, predominantly in California, USA. In total they acquired around 14,000 acres.[3] In 2017, it was announced that Savola would reduce its stake in Almarai by 2 percent.[16]

The Kingdom's sovereign wealth fund announced in late 2017, that they would be acquiring a large share in Almarai, increasing their share to 16.32 percent. Bloomberg valued their investment at $2.4 billion. It was said to be a move by the Saudi Arabian wealth fund to diversify its portfolio away from oil investments. The move proved to be positive with investors, as the shares rose 4 percent following the announcement.[17]

In 2018, it was announced that Almarai was the most popular brand in the Kingdom of Saudi Arabia for the third year in a row. This was according to a poll carried out by the British market research company, YouGov.[18] Later that year, it was announced that Almarai announced plans to invest $2.8 billion in Middle Eastern production facilities.[19] Between 2019 and 2023, Almarai was said to be focusing on the production facilities at farms in the region, but also its distribution and transportation in the region, so it would be easier to expand geographically throughout the Middle East.[20]

Facilities and sustainability

In June 2012, Almarai invited a number of representatives from both the International press and also financial leaders to visit their main facility in Saudi Arabia, located in Al Kharj. The facility is around 60 miles from the Saudi capital of Riyadh.[21]

The Al Kharj facility includes dairy and juice processing operations, along with a bakery facility. It also has the region's first infant nutrition factory.[4] CNN reported on the innovative technology used at the Al Kharj facility, with each cow needing an estimated 3 litres of water each day in the middle of the Saudi Arabian desert, the company uses a method known as the Californian model to run huge diary productions in some of the driest regions across the globe. The facility can automate temperatures from above 50C degrees down to 21C-23C all year round. The milk it produces serves over 55,000 stores in the Persian Gulf region.[22] In 2017, Almarai added a it second production facility in Al Kharj, known as CPP3. It is home to a bakery, infant nutrition plant, central processing plant, and a logistics warehouse.[23]

Products

Dairy liquids

Almarai Fresh Laban Full Fat 2.85 L Almarai Fresh Laban Full Fat 2 L Almarai Fresh Laban Full Fat 1 L Almarai Fresh Laban Full Fat TPK 1 L Almarai Fresh Laban Full Fat 500 ml Almarai Fresh Laban Low Fat 2L Almarai Fresh Laban Low Fat 1L Almarai Fresh Laban Low Fat TPK 1L Almarai Fresh Laban Skimmed 2 L Almarai Fresh Laban Full Fat 360ml with Added Vitamins Almarai Fresh Laban Full Fat 180ml with Added Vitamins Almarai Fresh Laban Low Fat 360ml with Added Vitamins Almarai Fresh Laban Low Fat 180ml with Added Vitamins Almarai Baladi Laban 2 L Almarai Baladi Laban 1 L Almarai Baladi Laban 180 ml Almarai Ayran Laban 2 L Almarai Ayran Laban 180 ml Almarai fresh Milk Full Fat 2.85 L. Almarai fresh Milk Full Fat 2 L Almarai fresh Milk Full Fat 1 L Almarai fresh Milk Full Fat 500 ml Almarai fresh Milk Full Fat 360 ml Almarai fresh Milk Low Fat 2 L Almarai fresh Milk Low Fat 1 L Almarai fresh Milk Low Fat 500 ml Almarai Fresh Milk 0.1% Fat 2L Almarai Fresh Milk 0.1% Fat 1 L Almarai Fresh Milk Full Fat 180ml with Added Vitamins Almarai Fresh Milk Low Fat with 180 ml Added Vitamins Almarai Vetal Laban 2 L Almarai Vetal Laban 1 L Almarai Vetal Laban 340 ml Almarai Vetal Laban 180 ml Almarai Fresh Flavoured Laban 340 ml Mango Almarai Fresh Flavoured Laban 180 ml Mango Almarai Fresh Flavoured Laban 340 ml Strawberry Almarai Fresh Flavoured Laban 180 ml Strawberry Almarai Fresh Flavoured Milk Date Almarai Fresh Flavoured Milk Chocolate Almarai Fresh Flavoured Milk Strawberry Almarai Fresh Flavoured Milk Mango Almarai Fresh Flavoured Milk Vanilla Almarai Nijoom Milk Almarai Long-Life Milk Full-Fat 1ltr Almarai Long-Life Milk Low-Fat 1ltr Almarai UHT Plain Milk skimmed 1ltr Almarai Flavoured Long-Life Milk Chocolate 200ml Almarai Nijoom Vanilla Flavoured Milk 200ml Almarai Nijoom Chocolate Flavoured Milk 200ml Almarai Nijoom Strawberry Flavoured Milk 200ml Almarai Nijoom Banana Flavoured Milk 200ml Almarai Flavoured Long-Life Milk Strawberry 200ml Almarai Almarai up 200 ml Almarai Almarai up 180 ml Almarai Evaporated Milk Full-Fat 170g Almarai Evaporated Milk Low-Fat 170g Almarai Lactofree 200ml Almarai Full Cream Milk Powder


Awards

Almarai was the first dairy farm in Saudi Arabia to be accredited with ISO 22000.[24] Almarai also received the ISO 9001-2000, across all its operating divisions, (farming, procurement, processing, technical research and development, distribution and supply chain.

References
  1. https://www.almarai.com/wp-content/uploads/2018/12/IFRS-FS-YE-2018-Three-Signature-ENG.pdf
  2. "Innovation Drive Al-Marai". Elopak.com. Archived from the original on 13 November 2008. Retrieved 3 October 2008.
  3. "Saudi Arabian dairy buys 14,000 acres in California to take advantage of U.S. water laws | National Post". March 29, 2016.
  4. Rasooldeen, Mohammed (June 9, 2012). "Almarai's pursuit of quality ensures unique success story". Arab News.
  5. "Official documentation regarding Almarai IPO". HSBC.
  6. Rasooldeen, Mohammed (July 7, 2006). "Almarai Promotion on Cheddar Cheese". Arab News.
  7. "Archived copy". Archived from the original on 2018-11-04. Retrieved 2018-11-07.CS1 maint: archived copy as title (link)
  8. "UPDATE 1-Saudi Almarai to invest $533 mln in Hail buy-report". Reuters.com. November 8, 2009.
  9. "PepsiCo-Almarai Joint Venture Acquires Stake in Jordanian Dairy Company Teeba". PepsiCo. April 6, 2009.
  10. "Almarai looking to Enter Pakistani market". The Express Tribune. May 22, 2010.
  11. "Fresh Almarai investments to create 12,000 jobs for Saudis". Arabnews.com. September 5, 2012.
  12. "UPDATE 2-Saudi's Almarai, Pepsico to invest at least $345 mln in Egypt". June 22, 2014 – via www.reuters.com.
  13. "UPDATE 1-Saudi's Almarai buys Argentina firm to secure livestock feed". Reuters.com. December 21, 2011.
  14. "Archived copy". Archived from the original on 2018-07-27. Retrieved 2018-11-07.CS1 maint: archived copy as title (link)
  15. "10 Interesting Facts about Almarai Company you don't know". May 21, 2016.
  16. "Saudi Arabia's Savola to sell down Almarai stake". Thenational.ae.
  17. Pacheco, Filipe (October 15, 2017). "Saudi Wealth Fund Builds $2.4 Billion Stake in Food Producer". Bloomberg.
  18. Townsend, Sarah (July 31, 2018). "Emirates is most popular brand in the UAE, YouGov says". The National.
  19. Shaji, Mathew (May 27, 2018). "Almarai Sets Five-Year Capital Expenditure at $2.83 Billion". Bloomberg.
  20. Sophia, Mary (May 29, 2018). "Saudi's Almarai To Invest $2.8 Billion Over Next Five Years". Forbes.
  21. Knickmeyer, Ellen (October 17, 2012). "Saudi Dairy Is Pushing Tech to the Limit". The Wall Street Journal.
  22. Shadbolt, Peter (December 18, 2013). "Milking the desert: How mega-dairies thrive in Saudi sands". CNN.
  23. Kulish, Nicholas (October 13, 2016). "Saudi Arabia, Where Even Milk Depends on Oil, Struggles to Remake Its Economy". The New York Times.
  24. Morris, Charles E.; Mans, Jack (1 October 1998). "Almarai Co. Ltd.: Dairy in the Desert". Accessmylibrary. Retrieved 19 October 2008.
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