Ally & Gargano

Ally & Gargano (A & G) was an American advertising agency, which Advertising Age named Agency of the Year in 1982. It was the first advertising agency used by Federal Express, beginning their work with the company in 1973.[1]

Ally & Gargano
IndustryAdvertising agency
Founded1963 as Carl Ally, Inc.
FounderCarl Ally
Defunct1995
Key people
Amil Gargano, partner

Background

Carl Ally left Papert, Koenig, Lois in 1962 to open his own agency. Founded as Carl Ally, Inc. in 1963, Ally elevated partner Amil Gargano and renamed the firm Ally & Gargano in 1976.[2] Ally sold his voting stock in the agency to Gargano in 1979, remaining chairman. That year Edward M. Gallagher joined A&G as chief operating officer, and quickly brought in the MCI account.

The company went public in 1983, but a string of client losses and budget cutbacks increased internal tensions. Ally formally retired from Ally & Gargano on January 1, 1985, and in June 1986, Marketing Corporation of America (MCA) bought Ally & Gargano for $26.6 million. After further account losses, including the showcase Saab account in December 1988, MCA sold control and 50 percent of the agency to Wesray Capital Corporation for $30 million.[3][4]

Carl Ally was inducted into the American Advertising Federation Hall of Fame in 1991, and Gargano left A&G that year when his contract expired. The agency closed on July 26, 1995.

References
  1. McDonough, John; Egolf, Karen (2015). The Advertising Age Encyclopedia of Advertising. ISBN 9781135949068. Retrieved 30 August 2017.
  2. "Guide to Ally and Gargano, Inc., Print Advertisements". Smithsonian Institution. Retrieved 13 April 2020.
  3. Lazarus, George. "WESRAY BUYS 50% OF ALLY & GARGANO". chicagotribune.com. Retrieved 2020-07-30.
  4. Barmash, Isadore (1988-11-23). "THE MEDIA BUSINESS: ADVERTISING; Wesray Buys Half of Ally Agency". The New York Times. ISSN 0362-4331. Retrieved 2020-07-30.
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