Alexander Marcus

Alexander Marcus (born 26 July 1972[1] in Berlin as Felix Rennefeld) is a German music producer.[2] He became popular in Germany after producing and uploading a series of videos to YouTube.

Alexander Marcus
Alexander Marcus in 2007
Background information
Birth nameFelix Rennefeld
Born (1972-07-26) 26 July 1972
Berlin, Germany
Occupation(s)Singer, songwriter, record producer, dancer
Websitealexander-marcus.de

Biography

According to Marcus, his parents got divorced shortly after his birth. They sent him to live with his grandmother in the countryside, where he took part in the popular children's dance group "Edelweißchen". At eighteen he went to the US and lived in New York and Miami, and while there experienced international and electronic music. It was here that he formed the idea to combine this music style with aspects of German folk music and Schlager. He has been living in Berlin since 2005.[3][4] On 6 June 2008 he released his debut album Electrolore with Kontor Records,[5] which included guest contributions by Manny Marc and Frauenarzt.[6]

Style

Alexander Marcus' music is a mixture of modern electronic club music and folk music, which he has named 'Electrolore', a Portmanteau of 'electro' and 'folklore'.[7] He exaggerates many of the clichés present in German Schlager music, often complementing them with "trashy" objects in his music videos, such as a recurrent plastic globe he nicknamed "Globi". Spiegel Online sees him as a typical example of a return to pop-art social criticism. Never breaking out of character, Rennefeld leaves the question of whether the character is a parody unanswered:

The idea that the guy might really be as meshugge as he seems to be remains at least possible.

— Uh-Young Kim for Spiegel Online[2]

2008 Alexander Marcus was on tour as support act for And One.

Discography

Albums
  • 2008: Electrolore (released on Kontor Records, with DVD)
  • 2009: Mega
  • 2012: Glanz & Gloria
  • 2014: Kristall
  • 2017: 10 Jahre Electrolore – Das ultimative Album
  • 2019: "Pharao"

Guest contributions
  • 2008: Tanz den Tanz on Die Türen-Remix-Album Booty
  • 2008: Florida Lady on Atzen Musik Vol. 1 by Frauenarzt and Manny Marc
  • 2009: Nessaja on Hands on Scooter by Scooter

References
  1. Amtsgericht Charlottenburg (Berlin), Aktenzeichen: HRB 117603 B, bekannt gemacht am: 29 January 2009 12:00 Uhr – registration of JAFE Entertainment UG
  2. Youtube-Star Alexander Marcus: Schlagerfuzzi 2.0. Der Spiegel.de (24 April 2008). Retrieved 14 November 2013.
  3. Alexander Marcus (Biographie). Laut.de. Retrieved 14 November 2013.
  4. Interview mit Alexander Marcus Archived 14 September 2008 at the Wayback Machine. Muenchen.nachtagenten.de. Retrieved 14 November 2013.
  5. Alexander Marcus – King of Pop. MTV. Retrieved 14 November 2013.
  6. Electrolore (Album). Laut.de. Retrieved 14 November 2013.
  7. Electrolore Archived 29 April 2012 at the Wayback Machine. alexander-marcus.de
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