Alex (videotex service)

Alex was the name of an interactive videotex information service offered by Bell Canada in market research[1] from 1988 to 1990[2][3] and thence to the general public until 1994.

Alex videotex terminal
DeveloperNorthern Telecom
TypeVideotex
Launch dateDecember 5, 1988 (December 5, 1988) (Montreal)
1990 (Toronto)
DiscontinuedJune 3, 1994 (June 3, 1994)
Platform(s)NAPLPS
StatusDiscontinued
Members32,000 (1991)

The Alextel terminal was a contemporary NAPLPS thin client system manufactured by Northern Telecom that was leased to customers for $7.95/month and consisted of a CRT display, attached keyboard, and a 1200 bit/s modem for use on regular phone lines.[4] In 1991 proprietary software was released for IBM PCs that allowed computer users to access the network. Communications on the Alex network was via DATAPAC X.25 protocol.[5]

The system operated in the same fashion as Minitel, whereby users connected to various content providers. The most popular (and most expensive) sites were chat rooms. Using the service could cost as much as C$0.3 per minute. Also offered was an electronic white pages and yellow pages directory.[6] Many users terminated their subscription upon receiving their first invoice.[7] One subscriber racked up a monthly fee of over C$2,0000 spending most of his online time in chat.[7]

History

The motivation to develop the Alex terminal and online service came from competitive pressure from France's Minitel, which had expanded into the Quebec market.[8]

Bell Canada received approval from the CRTC to offer the online service as of November 1988.[6]

The advent of the World Wide Web contributed to making this service obsolete. On April 29, 1994, Bell Canada sent a letter to its customers announcing that the service would be terminated on June 3, 1994.[9] In that letter, Mr. T.E. Graham, then Director of Business Planning for Bell Advanced Communications, stated that "Quite simply, the ALEX network is not the right vehicle, nor the appropriate technology, at this time to deliver the information goods needed in our fast-paced society."

The Alextel terminal is reportedly usable as a dumb terminal for VT100 emulation.[4]

Further reading
  • Proulx, Serge (1991). "The Videotex Industry in Québec: The Difficulties of Mass Marketing Telematics". Canadian Journal of Communication. Université du Québec à Montréal. 16 (3). ISSN 1499-6642

See also

References
  1. "Telecom Decision CRTC 88-16". crtc.gc.ca. 1988-09-30.
  2. Conhaim, Wallys W. (February 1989). "Bell Canada Launches Major Consumer Videotex Trial in Montreal". Information Today. 6 (2): 23 – via Questia.
  3. David Leibold (March 4, 1990). "ALEX Service Starting in Toronto, Montreal". Newsgroup: comp.dcom.telecom. Usenet: [email protected]. Retrieved March 21, 2020.
  4. Jakub Dalek (June 23, 2003). "Terminal woes". Newsgroup: comp.terminals. Usenet: [email protected]. Retrieved March 21, 2020.
  5. Suen, Ching Y.; Shinghal, Rajjan (2014). Operational Expert System Applications in Canada. Elsevier. p. 51. ISBN 978-1-4832-9570-1.
  6. "Telecom Public Notice CRTC 1988-46". crtc.gc.ca. 1988-11-15.
  7. Birk, Dieter (October 1990). "ALEX Users Are Shocked By Gigantic Phone Bills". Toronto Computes!. ConText Publishing Inc.
  8. Fennell, Tom (March 14, 1988). "Showdown in Montreal". Maclean's. 101 (12): 44–45.
  9. David Leibold (May 10, 1994). "Bell Canada Alex Videotex Service Officially Closing". Newsgroup: comp.dcom.telecom. Usenet: [email protected]. Retrieved March 21, 2020.
  • "Alextel". Personal Computer Museum. Retrieved March 20, 2020
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