Alan Rogers Travel Group

Alan Rogers Travel Group was formed in 2012 following the purchase of various brands from the former Mark Hammerton Group Ltd by The Caravan Club.[1]

Alan Rogers logo

Products and services

Alan Rogers Guides

The most established and best known product offered by Alan Rogers Travel Group is the campsite guidebooks, started in 1968 by Alan Rogers. Since their inception, the guides have provided readers with an independent recommendation of the highest quality campsites in Europe. In 2011, themed guides were launched including a guide to glamping. Available in both English and Dutch, the guides covered nine titles including the best campsites for children, dogs, fishing, golf, beach, nature, walking and cycling, spa and active holidays plus two German titles and a Dutch naturist guide. The themed series was reduced to the four core titles in 2014, which were subsequently discontinued in 2016. All guides were temporarily discontinued in 2017 in preparation for a special 50th anniversary edition that was published in February 2018. The publication of the guide also coincided with what would have been Alan’s 100th birthday. A European guide has been published every year since.

Alan Rogers Travel Service

The Alan Rogers Travel Service was the tour operating arm of the Alan Rogers Travel Group. The service focused on pitch and ferry bookings for camping, caravanning and motorhome holidays across the UK and Europe. Travel operations were moved to the Caravan Club in October 2015 as part of the takeover.[2]

Belle France

Belle France is a hotel-based walking and cycling holiday programme that offers a wide range of routes through the French countryside. Maps and notes are provided for the self-guided tours, which are graded according to their difficulty.

Camping Cheque

Alan Rogers Travel Group was the UK agent for Camping Cheque, a French company that offers a fixed rate, low season scheme for campsite holidays. Along with the Alan Rogers Travel Service, it was moved over to its new location in October 2015 and the Caravan Club took over UK agent responsibilities.

Alan Rogers Marketing

Alan Rogers Marketing was set up in the Netherlands in 2005 to assist campsites in promoting themselves at exhibitions and provide advertising opportunities, both within the guides themselves and in the Destinations magazine. The office in the Netherlands closed in 2016 with business to business marketing activities now taking place from the UK office.[3]

Destinations

Destinations magazine was launched in 2012 to provide readers with inspiration for their next holiday. Issues were released in February and October to coincide with major exhibitions. It was published in English, Dutch and Danish. Regular issues stopped in 2015 but the magazine was relaunched in 2020.

History

In 2012 the Mark Hammerton Group was acquired by The Caravan Club and a new company, the Alan Rogers Travel Group Ltd was formed.[4] Shortly afterwards, the Alan Rogers Travel Card was launched, a benefits scheme that offered cardholders perks at selected campsites. This scheme closed in 2015 as part of the takeover by the Caravan Club.

See also

References
  1. "Caravan Club 'acquires' Alan Rogers - Caravan Holidays Abroad". Caravan Talk. Retrieved 2017-05-10.
  2. "Caravan Club 'acquires' Alan Rogers - Caravan Holidays Abroad". Caravan Talk. Retrieved 2017-05-10.
  3. Ltd, Alan Rogers Travel. "Advertising services for the UK Market - 2017 » Alan Rogers". Alan Rogers: Camping in UK & Europe. Retrieved 2017-05-10.
  4. "Caravan Club `acquires` Alan Rogers (UKCampsite.co.uk Caravanning and Camping Abroad Forum)". UKCampsite.co.uk. Retrieved 2017-05-10.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.