Alan L. Cohen

Alan Cohen is an American Chief Executive Officer working in creative and media industries.[1]

Alan L. Cohen
Born
Alan L. Cohen

Philadelphia
NationalityAmerican
Alma materBoston University & Harvard Business School
OccupationExecutive
TitleCEO

Early life and education

Cohen grew up in Philadelphia, Pennsylvania. He completed his bachelors in Communications from Boston University and received an MBA from Harvard Business School.[2]

Career

NBC

Cohen started his career working at General Electric and NBC from 1982 to 1996 where he was promoted to be the most senior marketing executive at NBC and led initiatives including the network’s first online and new media ventures.[3][4]

American Broadcasting Company

At The Walt Disney Company Cohen served as the EVP Marketing from 1996 to 2002 where he oversaw all marketing, advertising and promotions for American Broadcasting Company and its properties. Cohen launched the “one-channel” initiative and was responsible for the ABC yellow brand.[5]

20th Century Fox

Next, Cohen went to 20th Century Fox to serve as President of Marketing and oversee the launches for titles such as Ice Age, Unfaithful and Minority Report. Ice Age was the first successful animated film for the studio.[6][7]

IPG Initiative

From 2004 to 2008, Cohen went to advertising agency IPG Initiative as President of the company, which grew from 80 employees to over 300 in his time there.[8][9][10]

OMD

At Omnicom Group Cohen became the longest serving head of any US media agency, from 2008 to 2013. While at Omnicom, Cohen hired an additional 500 employees, doubled revenue and tripled profits, leading Advertising Age and Adweek to award OMD “Agency of the Year” 5 times in 6 years.[11][12][13][14][15][16][17][18][19]

Giant Spoon

Cohen then went on to become co-founder in Giant Spoon, an advertising agency which he helped lead from 2013 to 2016.[20][21][22][23]

Personal

Cohen lives in New York City.

References
  1. "Alan Cohen: The Ad Man Who Molds Tech Startups". 22 March 2013 – via www.bloomberg.com.
  2. "Profile: Alan Cohen".
  3. "ALAN COHEN NBC-TV".
  4. "NBC uses commercials to tout the benefits of using commercials". The New York Times. 1 November 1993.
  5. Hontz, Jenny (26 March 1998). "Cohen to temp in ABC promo post".
  6. "FOX RETURNS TO 'EVENT' MARKETING WITH 'ICE AGE'".
  7. "Cohen brings 'Good' rep to Fox pic marketing". 8 January 2002.
  8. "Talking East Coast Plans With Initiative West's Alan Cohen".
  9. "Initiative Names Tim Spengler USA President; Alan Cohen President, Initiative West and Worldwide Innovation - 4A's". 6 February 2008.
  10. Schneider, Michael (14 February 2005). "Initiative initiates branding division".
  11. "OMD Has Been Selected the Global Media Agency of the Year [Updated]".
  12. "OMD Hires U.S. CEO".
  13. "Alan Cohen Named U.S. CEO of OMD".
  14. "Alan Cohen: Executive Profile & Biography - Bloomberg". www.bloomberg.com.
  15. "Alan Cohen (II)". 4 September 2013.
  16. "Accounts and People of Note in the Advertising Industry". The New York Times. 9 September 2013.
  17. "OMD Launches OMD Sound, Looks to Get Music Advertising in Front of Its Blue Chip Clients (From the Magazine)".
  18. "Initiative Launches N.Y. New Media Unit".
  19. "NBCUniversal Amplifies Integrated Advertising". corporate.comcast.com.
  20. "Alan Cohen > Events: New York 2015 - Speakers / Advertising Week". www.advertisingweek.com.
  21. Shea, Danny (5 October 2011). "Alan Cohen, OMD US: Voices Interview (VIDEO)" – via Huff Post.
  22. "Omnicom sets out on big pre-merger media reshuffle as US boss Cohen starts Giant Spoon - MAA". www.moreaboutadvertising.com.
  23. "'We like the word reinvention'– Giant Spoon co-founder Alan Cohen on his agency's video approach".
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