Aiaiai

"Aiaiai" (stylized in all caps) is a song by Japanese singer-songwriter Miliyah Kato from her sixth studio album, True Lovers (2012). The song was written by Kato, who handled the production alongside Yoshiaki Ohnishi. The song served as the theme song for the Canadian-American television series The Firm in Japan, which was aired from 5 June 2012 on AXN Mystery, one day ahead of the single's release date.[1] The single was released for the two versions of CD and digital download on 6 June 2012 through Mastersix Foundation as the third single from True Lovers. Ahead of the official release, the short version of the song was released on 16 May 2012 as a ringtone.[1]

"Aiaiai"
Standard edition cover
Single by Miliyah Kato
from the album True Lovers
B-side"Dōkoku"
ReleasedJune 6, 2012 (2012-06-06)
Genre
Length4:32
LabelMastersix Foundation
Songwriter(s)
  • Miliyah Kato
Producer(s)
  • Miliyah Kato
  • Yoshiaki Ohnishi
Miliyah Kato singles chronology
"Roman"
(2011)		 "Aiaiai"
(2012)		 "Heart Beat"
(2012)

"Aiaiai" is a J-rock track with the elements of kayokyoku, electropop, and Hip-hop.[2] The single entered at number 16 on the Oricon Weekly Singles Chart and peaked at number 54 on the Billboard Japan Hot 100.[3][4] It became Kato's first single to miss top 50 on the Japan Hot 100, and remained the only single to do so until "Piece of Cake -Ai wo Sakebou-" (2015) failed to enter the chart.[4]

The accompanying music video was directed by Moocho and premiered on 23 May 2012 on YouTube.[5] The video has been viewed for over 2.8 million times on the platform as of January 2021.[6] Kato premiered "Aiaiai" at the Japanese fashion event Girls Award 2012 Spring/Summer at the Yoyogi National Gymnasium on 26 May 2012.[7] The single's B-side track, "Dōkoku" is a cover version of Shizuka Kudo's single of the same title (1993). In April 2014, Kato performed the song on the television program Music Fair with Kudo.[8]

Commercial performance

In Japan, the single debuted at number 16 on the Oricon Weekly Singles Chart with the sales of 5,225 copies. It stayed on the chart for four consecutive weeks, selling approximately 7,200 copies in total.[3] On the Billboard Japan Hot 100 chart dated 18 June 2012, "Aiaiai" debuted at number 54 and left the chart the following week.[9] It became Kato's first single to miss top 50 on the Japan Hot 100, and remained the only single to do so until "Piece of Cake -Ai wo Sakebou-" (2015) failed to enter the chart.[4]

Track listing
CD single/digital download
No.TitleWriter(s)Arranger(s)Length
1."Aiaiai"
  • Miliyah Kato
  • Manaboon
  • Yoshiaki Ohnishi
4:32
2."Dōkoku" (慟哭)
Ohnishi4:42
3."Yūsha Tachi" (T.O.M Remix)
  • Kato
T.O.M7:25
4."Aiaiai" (Instrumental)
  • Kato
Ohnishi4:29
Total length:19:08
Limited edition bonus DVD
No.TitleWriter(s)Director(s)Length
1."Aiaiai" (Music video)
  • Miliyah Kato
Moocho 

Charts
Chart (2012) Peak
position
Japan (Hot 100)[3] 54
Japan CD (Oricon)[4] 16
Japan Download (RIAJ)[10] 7

Certification and sales
Region CertificationCertified units/sales
Japan (RIAJ)[3] None 7,297 (CD)

Release history
Region Date Format Catalogue Num. Label Ref.
Japan 16 May 2012 Ringtone Mastersix Foundation [1]
6 June 2012 CD SRCL-7986 [11]
CD+DVD SRCL-7984/5 [12]
Digital download [13]

References
  1. "加藤ミリヤが海外ドラマと初コラボ!「ザ・ファーム 法律事務所」のエンディング・テーマに新曲「AIAIAI」が決定". TV Groove. Retrieved 16 January 2021.
  2. "加藤ミリヤ、「なりきりミリヤコンテストはまず形から入って！」". BARKS. Retrieved 16 January 2021.
  3. "加藤ミリヤのシングル売上ランキング". Oricon. Retrieved 13 January 2021.
  4. "Hot 100｜JAPAN Charts｜Billboard JAPAN". Billboard (in Japanese). Archived from the original on November 10, 2010.
  5. "ミュージックビデオサーチ". Space Shower TV. Retrieved 16 January 2021.
  6. "加藤ミリヤ　『AIAIAI』". YouTube. Retrieved 16 January 2021.
  7. "加藤ミリヤのカーヴィーくびれに釘付け！「Girls Award」で新曲初披露". modelpress. Retrieved 16 January 2021.
  8. "「Mフェア」に藤あや子×乃木坂46、工藤静香×水樹奈々ら". Natalie. Retrieved 16 January 2021.
  9. "Hot 100｜JAPAN Charts｜Billboard JAPAN". Billboard (in Japanese). Retrieved 13 January 2021.
  10. 有料音楽配信チャート (in Japanese). RIAJ.
  11. "AIAIAI - 加藤ミリヤ". Rakuten. Retrieved 16 January 2021.
  12. "AIAIAI - 加藤ミリヤ". Rakuten. Retrieved 16 January 2021.
  13. "AIAIAI - EP". iTunes. Retrieved 16 January 2021.
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