Advertising Standards Authority for Ireland

The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its code was introduced with effect from March 2016.[1] It has a Complaints Committee to deal with allegations by members of the public of breaches of its code.[2]

Advertising Standards Authority for Ireland
AbbreviationASAI
TypeNGO
PurposeAdvertising regulator
Headquarters7 Herbert Street
Location
  • Dublin 2
Region served
Republic of Ireland
Chairman of the Board
Sean O'Meara
AffiliationsEuropean Advertising Standards Alliance
Websitewww.asai.ie

History

The ASAI was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation.[3]

In 2018, the ASAI for the first time upheld a complaint against a blogger, for consumer-generated advertising of makeup using retouched photographs of herself.[4]

Other regulators

As well as the ASAI, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland,[5] financial services by the Central Bank of Ireland,[6][7] and solicitors by the Law Society of Ireland.[8][9]

References

Sources
  • "Advertising Standards Authority for Ireland". citizensinformation.ie. Citizens Information Board. 2 April 2014. Retrieved 1 May 2016.
  • Gray, Oliver (2012). "Chairman's Address: Setting Standards for 30 Years" (PDF). Advertising Standards Authority for Ireland.

Citations
  1. "ASAI Code 7th Edition". Advertising Standards Authority for Ireland. 2016. Retrieved 1 May 2016.
  2. "Appendix I: Complaints Procedure". ASAI Code. Advertising Standards Authority for Ireland. Retrieved 1 May 2016.
  3. Gray 2012, p.2
  4. O'Donoghue, Anna (26 June 2018). "Ads watchdog upholds first complaint against a blogger". Breaking News. Retrieved 26 June 2018.
  5. General Commercial Communications Code and Children’s Commercial Communications Code, referenced in: "BAI launches Revised Broadcasting Codes". Broadcasting Authority of Ireland. May 2010. Retrieved 1 May 2016.;
  6. "Introduction". Consumer Protection Code 2012. Central Bank of Ireland. Retrieved 1 May 2016.
  7. "Section 13: FINANCIAL SERVICES AND PRODUCTS". ASAI Code. Advertising Standards Authority for Ireland. 2016. Retrieved 1 May 2016.
  8. Elliot, John (7 March 2014). "Solicitors (Advertising) Regulations". Law Society of Ireland. Retrieved 1 May 2016.
  9. "S.I. No. 518/2002 - The Solicitors Acts, 1954 To 2002 Solicitors (Advertising) Regulations, 2002". Irish Statute Book. Retrieved 1 May 2016.
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