Adam Kluger

Adam Kluger is a music manager, and the founder and CEO of the Kluger Agency, an agency that arranges product placements in music videos and on musical recordings.[1]

Adam Kluger
NationalityAmerican
OccupationAdvertising executive / Music Manager
WebsiteKluger Agency homepage

Early career

Kluger grew up in Tampa, Florida.[2] Between 2004 and 2006 Kluger attended Santa Fe College in Gainesville, Florida[3] and attended a certificate program in music business and production in Los Angeles,[4] taking classes on topics including royalties and audio engineering.[3] In 2008 he formed his own boutique advertising firm, focusing on product placement in music videos and song recordings called the Kluger Agency.

Brand and talent management

Kluger's first client was Interscope Records, who hired Kluger to find placement for the artist Lady Gaga for one of her first music videos, before her album The Fame launched the artist's career. Kluger placed the brand Vixen's Visions at the tail end of the video "Beautiful, Dirty, Rich". His next placement was for the brand Drank in a series of hip hop videos.[2][4][5] The success of his business plan caused some controversy among music industry observers. A Wired magazine blog, for example, criticized the concept of having artists paid for using brand names in their songs, writing that if an artist chooses to use product names in their songs they should not be compensated.[6]

Kluger works out of his offices in Los Angeles. In addition to serving as CEO of his own company, he manages musical artists individually.[4][7] While not all of Kluger's clients are known, it was reported that his clients have included Lady Gaga, Kesha, Britney Spears, and Jennifer Lopez, in addition to artists like Christina Aguilera,[8] Beyoncé[4] and Eminem.[9]

Kluger is also responsible for managing controversial social media star Bhad Bhabie, who signed a multimillion-dollar recording contract with Atlantic Records in 2017.[10] She currently holds the record as the youngest female rapper of all time to chart on the Billboard Hot 100, and has subsequently reached multi-platinum sales status. His work has been used as a case study in several books and articles on music marketing.[11][12][13]

In 2012 Forbes named Kluger one of their 30 most influential people in the music industry under the age of 30, citing that he brought in more than five million dollars a year in revenues.[14] The magazine has also interviewed Kluger in response to current events pertaining to the music and entertainment industries,[15] as has Us Weekly.[16] He had previously been nominated for the Billboard 30 under 30 in the music industry in 2011.[17]

In 2019 Kluger launched Nontra Records, an independent record label and management company that represents several musical acts such as Lil Yachty and Bhad Bhabie

References
  1. "DOCLER HOLDING HIRES ADAM KLUGER". itone.lu. Retrieved November 18, 2018.
  2. "Local 29-year-old does deals with big stars". Fox 13 Tampa. January 6, 2016. Retrieved November 18, 2018.
  3. Peter Osterlund (October 15, 2013). "Forbes "30 under 30": Colleges they don't talk about". 60second Recap. Archived from the original on February 9, 2014. Retrieved November 21, 2013.
  4. Burt Helm (December 2, 2010). "He Puts the Soda in Pop Songs". Businessweek. Archived from the original on October 18, 2013. Retrieved January 3, 2012.
  5. William M. Pride, O. C. Ferrell (2011). Foundations of Marketing, 5th ed. Cengage Learning. p. 480. ISBN 978-1111580162. Retrieved November 6, 2013.
  6. Eliot Van Buskirk (September 19, 2008). "Products Placed: How Companies Pay Artists to Include Brands in Lyrics". Wired. Archived from the original on October 19, 2013. Retrieved January 3, 2012.
  7. John Hood (August 14, 2012). "NiteTalk: Hotshot Scott Meszaros Brand Slams with Flo Rida at Bamboo". NBC 6 Miami. Retrieved November 6, 2013.
  8. Rebecca Ford (October 2, 2012). "The Story Behind the Psychic Hotline in Christina Aguilera's 'Your Body' Music Video". The Hollywood Reporter. Archived from the original on January 6, 2014. Retrieved October 3, 2012.
  9. David Castillo (March 11, 2009). "The Secretive World Of Product Placement: Branding Strategies of the Future". Product Placement News. Archived from the original on October 15, 2013. Retrieved September 27, 2012.
  10. "Danielle Bregoli postpones two-date tour". Forbes. 2017. Retrieved June 8, 2017.
  11. Maureen Callahan (2010). Poker Face: The Rise and Rise of Lady Gaga. Hachette. ISBN 9781401396183.
  12. Christopher Elliott (2011). Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. John Wiley & Sons. ISBN 9781118180150. Retrieved November 6, 2013.
  13. David Zax (October 8, 2010). "Bright Spot for the Music Industry: Product Placement is Pirate-Proof". Fast Company. Archived from the original on September 29, 2012. Retrieved November 6, 2013.
  14. "30 Under 30 Music: Adam Kluger". Forbes. 2012. Archived from the original on October 21, 2013. Retrieved January 3, 2012.
  15. Zack O'Malley Greenburg (October 16, 2013). "Miley Cyrus, Bangerz And The Plot To Kill Hannah Montana". Forbes Magazine. Archived from the original on November 11, 2013. Retrieved November 5, 2013.
  16. "Carrie Underwood, Adam Lambert Among Highest-Paid American Idols". US Magazine. July 22, 2011. Retrieved November 6, 2013.
  17. "And The Nominees Are". Billboard Magazine. July 2, 2011. p. 83. Retrieved November 6, 2013.
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