Ada Apa Dengan Rina

Ada Apa Dengan Rina (What's So Special About Rina) is a 2013 Bruneian comedy feature film produced by Regalblue Production.

Ada Apa Dengan Rina
Theatrical release poster
Directed byHarlif Haji Mohamad
Farid Azlan Ghani
Produced byNurain Abdullah
Written byFarid Azlan Ghani
StarringSyukri Mahari
Tauffek Ilyas
Dayangku Moniri Pengiran Mohiddin
Music byPengiran Mohammad Yusri Pengiran Haji Yahya
Harlif Haji Mohamad
CinematographyYusrin Yahya
Production
company
Regalblue Production
Release date
  • February 23, 2013 (2013-02-23)
Running time
90 minutes
CountryBrunei Darussalam
LanguageBrunei Malay
Mandarin (dubbed)

The film is the second Bruneian feature film, after 1968 film called Gema Dari Menara.

Ada Apa Dengan Rina is in Brunei Malay, a dialect used by Bruneians every day.[1] This is the first time such dialect being played on big cinema screens.[1][2][3] The film is also the first to involve fully local creative and technical expertise including cast members.[1]

Plot

Hakim, a handsome man with a high paying job is still looking for his one truelove. His housemate, Faisal introduces to him a theory in searching for a perfect significant other. According to it, the perfect person goes by the name Rina.

Ironically, Hakim is then introduced to a new marketing manager named Rina. Rina is a beautiful, smart woman whose exceptional beauty has win the hearts of her colleagues including Hakim.

Spending a lot of time working on a big project for the company together, Hakim and Rina get closer to each other each day. Seeing the blossoming relationship, Hakim’s mother and friend start pushing him to marry Rina.

Meanwhile, Faisal fell in love with a young widow named Tini. He was challenged by Elvis who is also trying to get Tini’s attention. So they compete in a reality TV singing competition.

As days go by, Hakim’s family and best friend keep on pushing him. Looking at Rina’s respond to him, he finally decides to propose to Rina.

Will she say yes?

Cast
  • Syukri Mahari as Hakim
  • Tauffek Ilyas as Faisal
  • Dayangku Moniri Pengiran Mohiddin as Rina
  • Haji Mohd Firdaus Haji Salleh as Elvis
  • Norharizah Haji Sisi as Tini

Special Appearance

Production

The idea of producing a feature film has started when Regalblue Production was first established in 2002. However, the production team felt that they were not fully ready to produce a full-length feature film especially in terms of production equipments.

Nonetheless, with the ever growing passion for film, they came with an idea of producing a comedy feature film and hence, the script as well as the screenplay of Ada Apa Dengan Rina was first written in 2006.

As they approach their ten years of involvement in audio visual production, with the absence of Brunei film submission in a number of international film festivals that they have attended as well as seeing the importance of film as a medium to introduce Brunei to the world, they finally decided to produce the film.

In April 2012, the script was then revised and in the same month, pre-production of the film started. Followed by the production which took them two months to complete in October and November 2012. The post-production was then done in December 2012 until February 2013.

The film was fully funded by the company itself, with an estimated budget of BND$150,000 (US$120,000), a sum that they have accumulated throughout the ten years. Their attempts to seek for fund from many agencies were to no avail. The only sponsorship that they get was from the Brunei Tourism Development Department for the production team trip expenses to the Ulu Temburong National Park to film one of the scenes in the film.

Even though they have been using the Broadcasting Code of Practice of Brunei Darussalam as their guide in all of their audio visual productions throughout the ten years, the most anticipated moment was when the film, just like any other films to be screened in the Brunei cinemas, was going through the censorship board of Brunei.

On February 16, 2013, just one a week from the premiere, the censorship result was out; the film was approved for public viewing in Brunei Darussalam and rated G under the Censorship of Films and Public Entertainment Act (Cap 69).[4]

Release
Ada Apa Dengan Rina team with the Minister of Communication of Brunei (fifth from left) during the film launch on February 17, 2013 at the Times Cineplex, Brunei.

Ada Apa Dengan Rina premiered on February 17, 2013 and was released on February 23, 2013 in Brunei Darussalam.[2] The film was screened at a number of film festivals including:

  • 2013 ASEAN International Film Festival and Awards (AIFFA) in Kuching, Malaysia,[5]
  • ASEAN Film Festival 2013 in Singapore,[6]
  • Luang Prabang Film Festival 2013 in Laos,[7]
  • 7th Asian Film Festival 2014 in Jeddah, Saudi Arabia,[8]
  • ASEAN Film Festival 2014 in Yangon, Myanmar,
  • World Premieres Film Festival 2014, Philippines,[9]
  • ASEAN Film Festival 2014 in Seoul, Korea,[10]
  • Kota Kinabalu International Film Festival (KKIFF) 2015 in Sabah, Malaysia,[11]
  • ASEAN Geneva Film Festival 2015 in Geneva, Switzerland,[12]
  • Bangkok ASEAN Film Festival 2015, Thailand,[13]
  • Korea ASEAN Cinema Weekend 2016, Indonesia
  • Hanoi International Film Festival 2016, Vietnam

Home media
Ada Apa Dengan Rina DVD cover (in low resolution for identification purpose)

Ada Apa Dengan Rina was released on DVD on June 24, 2014.

Reception

Ada Apa Dengan Rina received such an overwhelming support from the public that the shows were fully booked for days after its release and 80 percent occupancy throughout its showing.[14]

The film was well received by film festivals in ASEAN member countries as Ada Apa Dengan Rina, a feature film from Brunei, finally completes the entries for all 10 ASEAN countries.[15]

Wise Kwai of The Nation stated that "What's So Special About Rina? is flat-out hilarious".[15]

Awards
Awards
Award Category Recipient(s) Outcome
ASEAN International Film Festival & Awards Best Picture (Comedy) Ada Apa Dengan Rina Nominated[16]
Special Jury Award Ada Apa Dengan Rina Won[17]

References
  1. "Brunei to premiere first local dialect film". Borneo Post. 2013-02-02. Retrieved 4 February 2013.
  2. "Coming soon: first local movie". The Brunei Times. 2013-01-17. Archived from the original on 2013-01-19. Retrieved 23 January 2013.
  3. "Filem 'Ada Apa Dengan Rina' bakal ditayangkan bermula 23 Februari 2013" ['Ada Apa Dengan Rina' will be screened starting on 23 February 2013]. Pelita Brunei (in Malay). 2013-01-16. Archived from the original on 2013-02-19. Retrieved 25 January 2013.
  4. Imelda Farrah Zohre HA (15 January 2014). "Penanda Aras Perfileman Negara" (in Malay). Media Permata. pp. M3.
  5. "Local film wins AIFFA Special Jury Award". The Brunei Times. 3 April 2013. Retrieved 15 September 2015.
  6. "ASEAN Film Festival launches in Singapore". Film Business Asia. November 25, 2013. Archived from the original on 2014-08-03. Retrieved 17 June 2014.
  7. "Brunei enters the picture". The Nation Multimedia. November 29, 2013. Retrieved 17 June 2014.
  8. "Jeddah Asian film fest. draws to a close with a bang". The Peninsula Times. Archived from the original on 3 April 2014. Retrieved 17 June 2014.
  9. "ASEAN Skies". World Premieres Film Festival. Retrieved 17 June 2014.
  10. "Local film to feature alongside others from Asean in South Korea". Borneo Bulletin. Archived from the original on 2015-04-02. Retrieved 17 March 2015.
  11. "KKIFF 2015 set to be biggest film feast". The Borneo Post. 30 April 2015. Retrieved 15 September 2015.
  12. "ASEAN Geneva Film Festival 2015". The United Nations Office At Geneva. Archived from the original on 2015-09-05. Retrieved 15 September 2015.
  13. "ASEAN on screen". Bangkok Post. 28 August 2015. Retrieved 15 September 2015.
  14. "Local movie proves a hit". The Brunei Times. 6 March 2013. Archived from the original on 10 April 2013. Retrieved 27 March 2013.
  15. "What's so special about Brunei films?". The Nation. December 20, 2013. Retrieved 19 June 2014.
  16. "Senarai Penuh Pencalonan AIFFA 2013". Retrieved 1 April 2013.
  17. "Brunei film wins prestigious AIFFA award". Borneo Bulletin. Archived from the original on 10 April 2013. Retrieved 1 April 2013.
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