Ad Genius Lee Tae-baek

Ad Genius Lee Tae-baek (Korean: 광고천재 이태백; Hanja: 廣告天才 李太白; RR: Gwanggocheonjae Itaebaek; MR: Kwanggoch'ŏnjae It'aebaek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013, on Mondays and Tuesdays at 21:55 (KST) for 16 episodes.[1][2][3][4][5]

"Baek Ji Yoon" redirects here. For the Korean singer, see Baek Ji-young. For the footballer, see Baek Ji-hoon. For others, see Baek.
Ad Genius Lee Tae-baek
Promotional poster for Ad Genius Lee Tae-baek
Also known asAdvertising Genius Lee Tae-baek
Hangul광고천재 이태백
Hanja廣告天才 李太白
Revised RomanizationGwanggocheonjae Itaebaek
McCune–ReischauerKwanggoch'ŏnjae It'aebaek
GenreWorkplace drama
Romance
Written bySeol Joon-seok
Lee Jae-ha
Lee Yoon-jong
Directed byPark Ki-ho
Lee So-yeon
StarringJin Goo
Park Ha-sun
Jo Hyun-jae
Han Chae-young
ComposersOh Joon-seong
Lee Im-woo
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producersLee Jae-young
Yoo Geon-shik
ProducerKim Jin-woo
Production locationKorea
CinematographyUhm Joon-seong
Lee Young-seob
EditorHan Ok-geum
Running time60 minutes
Mondays and Tuesdays at 21:55 (KST)
Production companiesRaemongraein Co., Ltd.
Release
Original networkKBS2
Picture format1080i (HDTV)
Original releaseFebruary 4 (2013-02-04) –
March 26, 2013 (2013-03-26)
Chronology
Preceded bySchool 2013
Followed byQueen of the Office
External links
Website
Production website

The protagonist is loosely based on internationally-renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.[6][7][8][9][10]

The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.[11]

Synopsis

Drama series depicts the lives and love of people working in the advertisement industry.

Lee Tae-baek (Jin Goo) is extremely talented but, due to his poor resume, goes through difficulties as he attempts to succeed in the advertising world.

Baek Ji-yoon (Park Ha-sun) is an intern at Geumsan Ad Company. She tries to do her best regardless of the task. Ji-yoon is full of passion and becomes involved with Lee Tae-Baek.

Go Ah-ri (Han Chae-young) is an ad planner at Geumsan Ad Company. She's a confident and sexy woman. In order to achieve her dream, she throws away her past and her love.

Cast

Main
Having come to Seoul from the countryside with nothing but a high school diploma and a gift for drawing, he starts out by handing out ads in the street and wearing sandwich boards. Through sheer hard work (the word "genius" in the title is meant ironically), he is determined to fulfill his dream of becoming the best ad man in the biz.[12]
A copywriter intern at an advertising firm. She hides her identity as the daughter of a chaebol to work her way up the ladder. Sincere and hardworking, her journey will parallel Tae-baek's as they fight for their jobs every step of the way.[13]
She is a glamorous, sophisticated, ambitious and pragmatic art director who sacrificed her past and her love to get to the top.
A cool-headed ad executive, he comes back from the US to continue his family's ad agency dominance.

People in GRC
CEO of a tiny ad company. He becomes a key player in changing Lee Tae-baek's fate.
Son of Ma Jin-ga
  • Ah Young as Gong Sun-hye
  • Bang Dae-han as Hassan

People in Geumsan Ad Company
CEO of Geumsan Ad, an advertising agency affiliated with Geumsan Group
  • Hong Ji-min as Lee Eun-hee
Creative Director of Geumsan Ad Company whose current creative block has driven her to hysterics.
Ad producer who has learned the art of covering up for his lack of skill with a glib tongue.
  • Lee Jung-kil as Kim Jong-wook
  • Yang Hee-yoon as Jang Min-ah
  • Lee Hae-young as Executive Director Hwang

Lee Tae-baek's family
Tae-baek's younger sister
  • Jung Young-sook as Ji Kwan-soon
Tae-baek's grandmother who took care of him and his sister in their parents' absence

Others
Ji-yoon's hot-tempered aunt, who is devoted to her niece and ready to do anything for her if necessary.

Ratings
Ep. Original broadcast date Average audience share
AGB Nielsen TNmS
Nationwide Seoul Nationwide Seoul
1 February 4, 2013 4.3% 4.3% 5.2% 6.0%
2 February 5, 2013 4.4% 5.0% 5.1% 5.3%
3 February 11, 2013 4.4% 5.4% 4.8% 5.7%
4 February 12, 2013 4.4% 4.8% 5.3% 5.4%
5 February 18, 2013 4.0% 4.7% 5.3% 6.2%
6 February 19, 2013 3.9% 4.0% 5.4% 5.8%
7 February 25, 2013 4.3% 5.3% 4.1% 4.8%
8 February 26, 2013 4.0% 4.6% 4.4% 4.9%
9 March 4, 2013 3.5% 4.0% 3.9% 4.3%
10 March 5, 2013 4.2% 5.2% 4.0% 5.0%
11 March 11, 2013 3.5% 3.9% 4.4% 4.5%
12 March 12, 2013 3.5% 4.0% 4.1% 5.1%
13 March 18, 2013 3.8% 4.4% 3.9% 4.0%
14 March 19, 2013 3.7% 4.3% 4.0% 5.0%
15 March 25, 2013 3.6% 4.1% 3.8% 4.5%
16 March 26, 2013 6.3% 6.7% 5.5% 5.7%
  • In this table, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

International broadcast
  • Thailand: It aired on PPTV every Mondays and Tuesdays at 9:05 a.m. starting from December 15, 2014.[14]

References
  1. Ho, Stewart (17 January 2013). "'Advertisement Genius Lee Tae Baek' Actors Shoot Drama Poster". enewsWorld. CJ E&M. Archived from the original on 16 February 2013. Retrieved 2013-01-30.
  2. "'Ad Genius Lee Tae Baek' reveals posters of main cast". Korea Star Daily via Yahoo!. 17 January 2013. Archived from the original on 17 February 2013. Retrieved 2013-01-30.
  3. Jun, Ji-young (21 January 2013). "Poster Photo Shoot, Behind the Scene". KBS Global. Retrieved 2013-02-03.
  4. Ho, Stewart (29 January 2013). "'Advertisement Genius, Lee Tae Baek' Reveals Posters". enewsWorld. CJ E&M. Retrieved 2013-01-30.
  5. Jun, Ji-young (31 January 2013). "Drama's Stylish Posters Revealed". KBS Global. Retrieved 2013-02-03.
  6. http://www.jeski.org/
  7. Kenedi, Aaron (30 March 2011). "2011 NVA Winner: Jeseok Yi". Imprint. Archived from the original on 13 August 2011. Retrieved 2013-01-30.
  8. "Social Graphics: The Art of Jeski (Jeseok Yi)". The Korea Society. Archived from the original on 2012-11-24. Retrieved 2013-01-30.
  9. "Social Graphics: The Art of Jeski". SVA Close Up. 14 September 2011. Archived from the original on 25 March 2015. Retrieved 2013-01-30.
  10. Sung, So-young (21 February 2012). "Ad man makes social advocacy his life's work". Korea JoongAng Daily. Archived from the original on 2013-02-16. Retrieved 2013-01-30.
  11. "Jo Hyun Jae reunites with Only You Co-star Han Chae Young as the Second Leads in Advertising Genius Lee Tae Baek". A Koala's Playground. January 13, 2014. Retrieved September 4, 2016.
  12. Choi, Eun-hwa (30 January 2013). "Jin Goo Explains Why He Hasn't Been In Many Dramas". enewsWorld. CJ E&M. Archived from the original on 16 February 2013. Retrieved 2013-01-30.
  13. Choi, Eun-hwa (30 January 2013). "Park Ha Sun Shows Her Strong and Positive Side for ′Ad Genius, Lee Tae Baek′". enewsWorld. CJ E&M. Retrieved 2013-01-30.
  14. "Ad Genius Lee Tae-Baek อัจฉริยะนักสร้างฝัน -ซีรีย์เกาหลี". korea.tlcthai (in Thai). 18 October 2015. Retrieved 2014-12-15.
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