6ixBuzz

6ixBuzzTV Ltd., doing business as 6ixBuzz (pronounced six-buzz), is a Canadian media platform and entertainment company.[2] Founded in 2012 by "SB" and "MB" and based in Toronto, Ontario, the company provides entertainment stories, comedy skits and music videos based around hip hop music on its website and Instagram profile, for which it has drawn comparisons to US-based WorldStarHipHop and UK-based SB.TV.[3][4] 6ixBuzz is most known for sharing user-generated content,[5] but has been criticized for misinformation[6] and perpetuating racial stereotypes.[7][8] With over 300 videos uploaded, 50,000 subscribers and 20 million views, 6ixBuzz is the largest rap-based promotional YouTube channel in Canada.[9]

6ixBuzz
TypePrivately held
IndustryMedia, entertainment, music
Genre
FoundedSeptember 22, 2012 (2012-09-22) (platform)
February 19, 2018 (2018-02-19) (company)[1]
Founders"SB"
"MB"
Headquarters
Toronto, Ontario
,
Canada
Area served
Ontario
Divisions
Subsidiaries
  • 6ixBuzzTV
  • 6ixAngels
  • NOTB
  • KnowYork
  • EuroBuzz
  • BuzzTime
Website6ix.buzz

History

6ixBuzz began as a meme and parody news profile on Instagram in 2012 as a means of showcasing Toronto's underground music scene.[10] Its founders, "SB" and "MB," attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture.[11] As 6ixBuzz grew to over a million followers on Instagram, its account has become known for its ability to go viral, encouraging erratic stunts,[10][12][13] bullying,[6] and racial divide.[7] Incumbent Ontario premier Doug Ford has been noted for his interactions with the company. Often, Ford comments to clarify 6ixBuzz-edited headlines designed to negatively lead youthful followers down a path of misinformation and false notions.[14]

On February 5, 2020, 6ixBuzz was reported to have been causing harm to Chinese owned businesses in Ontario due to its coverage on the Coronavirus outbreak 2020. A Markham based noodle shop named "Wuhan Noodle 1950" stated that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz.[5] The post was eventually removed from the account on April 2.[15]

6ixBuzz was noted by The Varsity as introducing Toronto Caribbean slang to a global audience in an article published on March 8, 2020.[16]

6ixBuzz was also involved with working with Ryerson University film student Angelica Milash, producing music videos on behalf of the company and their platform.[17]

In January 2021, the company launched a re-faced website and a mobile app in an attempt to get more media coverage.[18]

6ixBuzz Entertainment
6ixBuzz Entertainment
Parent companyWarner Music Group
Founded2018
Founder"SB"
"MB"
StatusActive
Distributor(s)Warner Music Canada
GenreHip hop, Canadian hip hop, trap
Country of originCanada
LocationToronto, Ontario
Official website6ix.buzz

6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto.[19] 6ixUpsideDown was released on October 19, 2018 and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists.[20] It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018 and remained on the charts for 1 week.[21][22] It contained production from artists exclusively from Toronto too, including the likes of Jmak, Jonah Zed, Pro Logic and more.

Its second compilation, NorthernSound, was released on December 13, 2019 and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more.[23] The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.[24] Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.[25]

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single "VV's" featuring Killy and Houdini.[26][27] This was followed by the single "Mansions" by Pressa and Houdini, which came after the death of Houdini after he was gunned down in May 2020.[28] This was followed by the single "Name Brand" featuring LB Spiffy and Smiley in June. All three singles are said to be on the labels upcoming compilation album Canada's Most Wanted.[29] Other artist including 88Glam, Top5 and French are said to be making an appearance on the album.[30]

Releases
YearTitleChartPosition
20186ixUpsideDownCanadian Albums Chart (Billboard)87[21]
2019NorthernSound--
2021Canada's Most Wanted[31]--

References
  1. "Federal Corporation Information - 1062527-2 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada". www.ic.gc.ca.
  2. "Who's behind 6ixbuzztv? How the brand is going from Instagram to international empire". The DMZ. July 16, 2019.
  3. Weekes, Jabbari (July 12, 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre".
  4. "6ixBuzz Features Some of Toronto's Best on New Project NorthernSound". Grimelight.blog. December 20, 2019.
  5. "6ixbuzz coronavirus coverage is doing harm, but so is the lack of diversity in traditional media". thestar.com. February 5, 2020.
  6. Wang, Sheila (31 January 2020). "Business down at Wuhan Noodle restaurant in Markham amid racism, coronavirus fear". thestar.com. Retrieved 10 November 2020.
  7. Mark Do, Eric; Quon, Alexander. "As coronavirus dominates headlines, xenophobic and insensitive social media posts go viral". Global News. Retrieved 10 November 2020.
  8. Robertson, Becky. "Markham restaurant says they've lost customers because of coronavirus fears". www.blogto.com. Retrieved 9 November 2020.
  9. Abraha, Lidia (August 15, 2018). "Why won't Toronto venues book hip-hop?". NOW Magazine.
  10. Weekes, Jabbari (11 July 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre". Vice. Retrieved 9 June 2020.
  11. Paige-Wilkinson, Raven (2019). "Diaspora's Dialect: Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area" (PDF). Retrieved December 31, 2019.
  12. Draaisma, Muriel. "Coronavirus 'not something to joke about,' says Ontario passenger charged after flight forced to turn back | CBC News". CBC News. Retrieved 10 November 2020.
  13. Freeman, Joshua (26 February 2018). "TTC investigating video of apparent stunt on subway train". Toronto. Retrieved 10 November 2020.
  14. Pinkerton, Charlie (May 22, 2019). "Why is Doug Ford commenting on 6ixBuzz?". iPolitics.ca. Retrieved December 17, 2019.
  15. "Family says stock photo spreads stereotypes - Video - CityNews Toronto". toronto.citynews.ca.
  16. "Opinion: The revolution of Toronto slang". March 8, 2020.
  17. "Rye film student is making waves in Toronto's film industry". The Eyeopener.
  18. https://dailyhive.com/vancouver/6ixbuzz-app-website
  19. "6ixbuzz". Billboard.
  20. "6IXBUZZ - 6IXUPSIDEDOWN Canadian iTunes Chart". iTunes Charts. December 31, 2019.
  21. "6ixbuzz". Billboard.
  22. "Billboard Canadian Albums Chart". Billboard.
  23. Abul-Basit, Dagana (December 25, 2019). "Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart". Retrieved December 25, 2019.
  24. "6ixBuzz features some of Toronto's best on NorthernSound". HipHopCanada. December 13, 2019.
  25. "HOT ON THE BLOCK: Toronto Production Giant Jmak Speaks on Latest Projects". January 20, 2020.
  26. "KILLY & Houdini Connect for Splashy New Single "VV's"". Complex.
  27. "Hip Hop: KILLY x Houdini – "VV's" video premiere, two of Canada's brightest young talents". April 10, 2020.
  28. https://exclaim.ca/music/article/torontos_houdini_and_pressa_collide_on_mansion
  29. https://www.complex.com/music/2020/06/smiley-lb-spiffy-name-brand
  30. https://hypebeast.com/2020/11/88glam-east-to-west-music-video-6ixbuzz-watch
  31. https://exclaim.ca/music/article/torontos_houdini_and_pressa_collide_on_mansion

Sources
  • Wilkinson, Raven-Paige (2019). Diaspora's Dialect (PDF). Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area, PhD diss., Carleton University. Retrieved 31 December 2019.
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