4FRNT Skis

4FRNT Skis is an independent brand of alpine skis, poles, gear and apparel that helped to pioneer the development of the freeskiing movement. 4FRNT introduced the model of a rider-owned and operated ski company[1] to the sport.

4FRNT Skis, LLC
TypePrivate
IndustrySkiing, Snowsports, Manufacturing
FoundedVermont, USA (2002)
Headquarters
Burlington, VT
,
USA
Websitewww.4frnt.com

History

4FRNT Skis was founded by professional skier Matt Sterbenz in 2002[2] in a garage in Truckee, CA and moved to a factory in 2003. In 2004 4FRNT products were unveiled at the Las Vegas SIA show, the company's first park ski went into production. 4FRNT moved to a new headquarters in Salt Lake City in 2005. In 2017 Jason Levinthal acquired the company and moved home base to Burlington, VT where it resided today. In 2006 production was outsourced to Europe. 4FRNT changed its logo in 2007. CR Johnson joined the 4FRNT team in 2009, delivering new concepts to ski design, as a new owner is brought in. While they are American owned, the majority products are produced in Canada and Europe.

The White Room

The white room was first introduced in 2010. The White Room served as a production and prototype facility, a number of different models were produced in house in Salt Lake City, Utah. The design and manufacture of such skis, (for example the Renegade) were done in the White Room until 2017. Although the ski press has since been relocated to Washington, the idea of the White Room lives on. Athletes, designers, engineers, and testers are in constant collaboration to keep designs fresh and innovative. They now work with their factories to produce prototypes that can be shipped to riders worldwide to test and give feedback on.

Team

Team consists of Eric Hjorleifson and Thayne Rich. With other core freeride skiers from across the world.

Products

4FRNT manufactures skis, poles, gear and apparel. Skis are produced at Utopie MFG in Canada and Elan in Slovenia.

Notable skis, past and present
  • RENEGADE - White Room Signature Series - The brainchild of Eric Hjorleifson prototyped and produced in 4FRNT's SLC White Room. A reverse camber, matching sidecut powder ski.
  • Raven - White Room Signature Series - The final chapter in the trilogy of Eric Hjorleifson's full reverse camber quiver. Ideal for backcountry use and ski mountaineering.
  • HOJI - New Eric Hjorliefson pro model ski, which replaced the EHP for the 2012/2013 season.
  • MSP99 - Matt Sterbenz Signature Model - Traditional camber dual radius sidecut all mountain ski
  • MSP107- Matt Sterbenz Signature Model - Tradition camber dual radius sidecut powder focused all mountain ski.
  • Devastator - Identity Series - Another product of 4FRNT's White Room extrapolating the success of the Reflect Tech design of the HOJI and Renegade. Replaced the Turbo - all mountain
  • InThayne- Thayne Rich Promodel- Full rockered Freestyle Backcountry ski
  • Vandal - Traditional camber all mountain park ski

References
  1. Hjorleifson, helped made possible by Cody Barnhill in 4F
  2. brainchild of Eri
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