2ergo

2ergo is a provider of mobile-phone marketing and messaging services.[1] Formed in 1999, it is based in Salford Quays, near Manchester, England.[2][3] In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.[4]

2ergo Group plc
TypePrivate company
IndustryMobile phone, Marketing
FoundedManchester, England
(1999)
Headquarters
Manchester
,
England
Websitewww.2ergo.com

The company is an international provider of software for mobile phone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services are used in mobile phone, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment.[5]

Mobile websites and publishing

2ergo creates mobile websites has developed mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios.

The company has produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.[6]

Smartphone application development

2ergo has produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.

Mobile Site Builder is a mobile publishing and content management application. 2ergo's mobile site builder technology integrates with existing Content Management Systems(CMS) and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.

In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.[7][8]

Awards

The Revolution Awards In April 2010 2ergo was recognised for creativity and innovative, winning the "Best Use of Mobile" award for the Rightmove iPhone application.[9]

MMA 2009 Global Awards – Finalist The Mobile Marketing Association awards recognise companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognised for "Best Mobile Campaign – Messaging" in Latin America and "Best Mobile Campaign – Cross Media Integration" in India.[10]

Mobile Advertising and Marketing Awards (MAMA) Gold and Silver Awards The Mobile Advertising and Marketing Awards recognises technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for "Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing" for the Army National Guard "Warrior" campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.[11]

Mobile Star Awards – Winner Gold Star The Mobile Star Awards recognise the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honoured for its mobile website builder. Read the press release. Webby Awards – Official Honoree of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honour signifies an outstanding calibre of work.[12]

Deloitte Technology Fast 50 Winner The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK's foremost technology award programmes. The Fast 50 award ranks the country's 50 fastest-growing technology companies based on percentage growth over five years.[13]

Salford Business Awards Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".[14]

Text messages complaints

On 18 September 2009, 2ergo were fined £80,000 by PhonepayPlus, regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.[15][16]

In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.[17]

2011 losses

In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation'[18]

2012 profit warning and sale of overseas businesses

In February 2012 the company issued a profit warning and stated they had sold their overseas businesses, 2ergo Americas, 2ergo Australia and 2ergo India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile contactless payment and loyalty device.[19]

References
  1. Thompson, Sarah (29 January 2007). "U.K. Stocks Increase; Yell and British Airways Pace the Advance". Bloomberg. Retrieved 2 March 2014.
  2. Kevin Feddy (19 April 2010). "2ergo to move to Digital World Centre in Salford Quays". Manchester Evening News. Retrieved 2 March 2014.
  3. "Deals/Restructuring / 2ergo dials Chinese link". Thebusinessdesk.com. 2 June 2009. Retrieved 2 March 2014.
  4. Lepitak, Stephen. "Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal". The Drum.
  5. "2ergo | CrunchBase Profile". Crunchbase.com. Retrieved 2 March 2014.
  6. Andrews, Robert (15 February 2010). "App developer 2ergo is working on first iPad projects for four clients | Media". The Guardian. Retrieved 2 March 2014.
  7. "2ergo Powers AT&T Campaign". Archived from the original on 6 February 2011. Retrieved 3 December 2010.
  8. "2ergo to cut 30 jobs - Manchester Evening News". Menmedia.co.uk. 28 November 2011. Retrieved 2 March 2014.
  9. "Welcome to Brand Republic Digital Awards | Brand Republic Digital Awards". Revolutionawards.com. Retrieved 2 March 2014.
  10. "An abundance of global brands among the MMA Awards finalists (with links to campaigns)". mobiThinking. Archived from the original on 20 July 2014. Retrieved 2 March 2014.
  11. "Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob…". mobiThinking. Retrieved 2 March 2014.
  12. "2ergo Wins Mobile Star Award for Swift Mobile Website Publishing Solution". PRLog. 18 November 2008. Retrieved 2 March 2014.
  13. "2ergo Make Deloitte Fast 50". Mobile Marketing Magazine. 24 November 2008. Archived from the original on 15 March 2012. Retrieved 2 March 2014.
  15. Archived 14 March 2012 at the Wayback Machine
  16. Steve Playle. "UText messages take advantage of my 13-year-old daughter | Money". The Guardian. Retrieved 2 March 2014.
  17. "UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News". Menmedia.co.uk. 14 June 2011. Retrieved 2 March 2014.
  18. "2ergo losses widen to £2.8m - Manchester Evening News". Menmedia.co.uk. 1 December 2011. Retrieved 2 March 2014.
  19. "2ergo issues profits warning after £2.4m sale - Manchester Evening News". Menmedia.co.uk. 27 February 2012. Retrieved 2 March 2014.
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