21 Cineplex
PT Nusantara Sejahtera Raya (d/b/a 21 Cineplex) is the largest movie theater chain in Indonesia. It serves 46 cities in Indonesia.
| Industry | Movie theatres |
|---|---|
| Founded | August 21, 1987 |
| Headquarters | , |
| Website | www |
Along with the demands of the times, 21 Cineplex has conducted a number of improvements and innovations, among which are to form a network movie theater into 3 separate brands, namely Cinema 21, Cinema XXI and The Premiere to target different markets. This movie network spread across several major cities throughout the archipelago and most of them located in shopping centers with Hollywood and Indonesian movies as the main menu, equipped with Dolby Digital and THX sound system. Recently, some cinemas are now equipped with Dolby Atmos, IMAX, and IMAX with Laser.
CINEMA 21
CINEMA 21 was the largest cinema network in Indonesia, which has spread across the archipelago. Before Cinema XXI's establishment, Cinema 21 controlled the overall market share of Indonesian moviegoers with varying ticket prices applied and the types of films shown, in accordance with the location and the intended target.
After Cinema XXI was established, slowly Cinema 21 turned into second-class cinema network, with most of the films are local movies and foreign films that are not playing at the Cinema XXI anymore. However, this condition does not apply in smaller cities outside Jakarta which don't have any Cinema XXI theaters and where there are not many Cinema 21 theaters available.
In general, most CINEMA 21 studios are equipped with Dolby Digital sound systems, and even some of those are THX certified such as Hollywood KC (now Hollywood XXI), Karawaci and Mega (now Pluit Village XXI) in Jakarta. Not only that, some Cinema 21 even adapted the atmosphere and comfort equivalent to Cinema XXI. But again, it is based on the targeted market share and the agreement with the shopping center management.
Cinema XXI
Cinema XXI was first established in 2004 in the Plaza Indonesia Entertainment, with 4 regular theaters and 2 Premiere theaters. This Cinema XXI (named Studio XXI) is the only Cinema XXI that uses exclusive sofas in all of their theaters and has a THX certificate in all of their theaters. Its closure was widely reported by news outlets in Indonesia and rumors say that the sofas used in that cinema are still kept.
The majority of films that played at Cinema XXI studios are Hollywood movies, both the latest and past movies that haven't got the chance to be screened before. Some Cinema XXI studios also show Indonesian movies, based on the location and the targeted market share of the shopping centers the cinema is located in.
Some Cinema 21 studios are also renovated and turned into Cinema XXI, with the addition of carpet, design changes, and replacement of the studio chairs. Some of them are, Anggrek XXI, BSM XXI, Plaza Senayan XXI (formerly Senayan 21), Puri XXI, Djakarta XXI and Metropole XXI (formerly Megaria 21). Especially for Plaza Senayan XXI, renovations undertook a total overhaul, including movie theaters and the addition of several studios became 8 regular theaters and 2 Premiere theaters. The total renovation time took almost 7 months.
To reach the entire audience, some shopping centers have more than one movie theaters in it, like Mal Kelapa Gading with Gading 21 and Gading XXI; Pondok Indah Mall which has Pondok Indah 1 XXI and Pondok Indah 2 XXI; Supermall Karawaci with Karawaci 21 and Karawaci XXI; Manado Town Square with Mantos 1 XXI and Mantos 3 XXI; Panakkukang Mall with Panakkukang 21 and Panakkukang XXI; Tunjungan Plaza with Tunjungan 1 XXI, Tunjungan 3 XXI and Tunjungan 5 XXI; and Pakuwon Mall with PTC XXI and Pakuwon Mall XXI. Synergies between 21 and XXI in it was maintained either by rotation of the film which was shown along with hours of play.
Each year, the emergence of Cinema XXI in major cities continue to increase, replacing the appearance of Cinema 21. Not only that, some existing Cinema 21 and Cinema XXI studios are still doing renovations to better themselves.
At the end of 2008, along with the development of 3D technology and the increasingly rampant films based on that format, Cinema XXI helped to apply the technology Dolby 3D Digital Cinema in several XXI, like Plaza Senayan XXI, Studio XXI, Pondok Indah XXI, Gading XXI and Puri XXI in Jakarta, as well as several other major cities such as Serpong XXI Tangerang, CiWalk XXI Bandung, Sutos XXI Surabaya and CSB XXI Cirebon with a special ticket price.
List of Cinema XXI
| Cinema XXI | Address | Regular Studios | The Premiere | IMAX |
| Gading XXI | Mal Kelapa Gading 3 lt.3 Jl. Boulevard Kelapa Gading, North Jakarta | 10 | 2 | 1 |
| Pondok Indah 2 XXI | Pondok Indah Mall 2 lt.3 Jl. Metro Pondok Indah, South Jakarta | 3 | 1 | |
| Djakarta Theater XXI | Jl. M.H. Thamrin, Central Jakarta | 2 | 0 | |
| Senayan City XXI | Senayan City lt.5 Jl. Asia Afrika, Central Jakarta | 6 | 2 | |
| Ciwalk XXI | Cihampelas Walk, Bandung | 8 | 2 | |
| TSM XXI | Trans Studio Mall Jl. Jend. Gatot Soebroto, Bandung | 7 | 0 | |
| Anggrek XXI | Mal Taman Anggrek lt.4 Jl. S. Parman, West Jakarta | 4 | 0 | |
| Plaza Senayan XXI | Plaza Senayan P5 Jl. Asia Afrika, Central Jakarta | 8 | 2 | |
| Summarecon Serpong XXI | Mal Summarecon Serpong Jl. Boulevard Gading Serpong, South Tangerang | 6 | 2 | 1 |
| Mega Bekasi XXI | Mega Bekasi Hypermall lt.5 Jl. A. Yani, Bekasi | 10 | 0 | |
| Galaxy XXI | Mal Galaxy lt.3 Jl. Dharmahusada Indah Timur, Surabaya | 5 | 0 | |
| Grand City XXI | Grand City Jl. Gubeng Pojok - Jl. Kusuma Bangsa, Surabaya | 6 | 1 | |
| PTC XXI | Pakuwon Trade Center lt.1, Surabaya | 5 | 0 | |
| Sutos XXI | Surabaya Town Square lt.2 Jl. Adityawarman, Surabaya | 6 | 0 | |
| Tunjungan 1 XXI | Tunjungan Plaza 1 lt.5 Jl. Basuki Rachmat, Surabaya | 4 | 0 | |
| Pakuwon City XXI | East Coast Center Lt.3 Jl. Kejawen Putih Mutiara, Surabaya | 4 | 0 | |
| Kuningan City XXI | Kuningan City lt.3 Jl. Prof. Dr. Satrio Kav. 12, Setiabudi, South Jakarta | 5 | 0 | |
| Beach Walk XXI | Beach Walk lt.1 Jl. Bypass Kuta, Bali | 2 | 1 | |
| Galeria XXI | Mal Bali Galeria Jl. Bypass I Gusti Ngurah Rai, Bali | 2 | 0 | |
| Kasablanka XXI | Kota Kasablanka lt.2 Jl. Kasablanka Kav. 88, South Jakarta | 6 | 2 | |
| Kemang Village XXI | Kemang Village lt.3 Jl. Pangeran Antasari No. 36, South Jakarta | 6 | 2 | |
| Pluit Junction XXI | Pluit Junction lt.6 & 8 Jl. Pluit Raya, North Jakarta | 5 | 0 | |
| Mega XXI | Mega Mall Batam lt.2 Jl. Engku Putri, Batam | 5 | 1 | |
| Botani XXI | Botani Square Lt. 2, Jl. Pajajaran, Bogor | 6 | 0 | |
| Puri XXI | Mal Puri Indah lt.2, West Jakarta | 7 | 1 | |
| Metropole XXI | Pegangsaan Road No.21, Central Jakarta | 4 | 2 | |
| BTC XXI | Bandung Trade Center Lt. P-2/3, Bandung | 5 | 0 | |
| Empire XXI | Bandung Indah Plaza Jl. Merdeka Bandung | 8 | 0 | |
| Studio XXI | Pasar Baru Square Lt.2, Jl. Jend. Sudirman, Balikpapan | 4 | 0 | |
| Emporium Pluit XXI | Emporium Pluit Mall Lt.5, Jl. Pluit Selatan Raya, North Jakarta | 4 | 2 | |
| CSB XXI | Cirebon Superblock Mall Lt.2,Jl.Dr.Cipto Mangunkusumo No.26 Cirebon | 6 | 1 | |
| Plaza Indonesia XXI | Plaza Indonesia Lt.6, Jl. M.H. Thamrin, Central Jakarta | 4 | 1 | |
| Pejaten Village XXI | Pejaten Village Lt. 3, Jl. Warung Buncit Jati Barat No.39, South Jakarta | 5 | 0 | |
| Empire XXI | Jl. Urip Sumoharjo, Yogyakarta | 5 | 1 | |
| BSD XXI | BSD Plaza Lt.2 BSD City Sektor IV, South Tangerang | 4 | 0 | |
| PIM XXI | Palembang Indah Mall Lt.3 Jl.Letkol Iskandar, Palembang | 5 | 2 | |
| CBD Ciledug XXI | CBD Ciledug Lt.Top Jl.HOS Cokroaminoto No. 93 Karang Tengah, Tangerang | 7 | 0 | |
| Paragon XXI | Paragon City Lt.3 & 4 Jl. Pemuda No. 119, Semarang | 4 | 0 | |
| Gandaria XXI | Gandaria City Lt. 2 Jl. Sultan Iskandar Muda, Kebayoran Lama, South Jakarta | 5 | 2 | 1 |
| Panakukkang XXI | Mall Panakukkang Lt.4 Jl. Boulevard, Panakukang, Makassar | 5 | 1 | |
| Studio XXI | Mal Ratu Indah Lt.4 Jl. Sam Ratulangi, Makassar | 5 | 0 | |
| Solo Square XXI | Solo Square Mall Lt.3 Jl. Slamet Riyadi, Solo | 5 | 0 | |
| Hermes XXI | Hermes Place Polonia Jl. Wolter Monginsidi No. 45 Medan | 6 | 0 | |
| Centre Point XXI | Medan Centre Point Jl. Jawa no. 8 Medan | 6 | 2 | |
| Thamrin XXI | Thamrin Plaza, Jl. MH Thamrin no. 75 Medan | 4 | 0 | |
| Epicentrum XXI | Epicentrum Walk Ground Floor Jl. H.R Rasuna Said South Jakarta | 2 | 0 | |
| Kasablanka XXI | Kota Kasablanka Lt.2 Jl. Kasablanka Kav. 88 South Jakarta | 6 | 2 | |
| Kuningan City XXI | Kuningan City Lt.2 Jl. Prof. Dr. Satrio South Jakarta | 5 | 0 | |
| Lotte Shopping Avenue XXI | Lotte Shopping Avenue Lt.4 Jl. Prof. Dr. Satrio Kav. 3-5 South Jakarta | 6 | 2 | |
| Balé Kota XXI | Mall Balé Kota Lt.2 Jl. Prof. Dr. Satrio Tangerang | 8 | 0 | |
| Gading XXI | Mal Kelapa Gading 3 Lt.3 Jl. Bulevar Raya North Jakarta | 10 | 2 | 1 |
| Artha Gading XXI | Mal Artha Gading 3 Lt.6 Lobby Italy Jl. Artha Gading Selatan North Jakarta | 6 | 0 | |
| Grand Mall Palu XXI | Grand Mall Palu Lt.3 Jl.Diponegoro No.77 Palu | 6 | 1 | |
| St. Moritz XXI | Lippo Mall Puri lt.1 Jl. Puri Indah Raya, West Jakarta | 8 | 2 | |
The Premiere
The Premiere is targeted for movie lovers who want luxurious facilities, a concept of cinema that is equipped with all the luxuries, including a special lobby, a special sofa that feels like an airplane's business class sofa with blankets and other luxuries.
The Premiere -until now- is only available on several XXI Cinema, such as Baywalk, Gading, Plaza Senayan, Senayan City, Pondok Indah, Emporium Pluit, Kasablanka, Kemang Village, Beach Walk, Lotte Shopping Avenue, Gandaria and Puri with the price range of IDR 75,000 to 250,000 in Jakarta.
Bandung is the first city that has The Premiere outside Jakarta. Opened on May 1, 2009, The Premiere in Bandung is located at Cihampelas Walk.
Surabaya is the second city that has The Premiere outside Jakarta. Opened on Oct 10, 2010, The Premiere in Surabaya is located in Grand City.
Bali is the third city that has The Premiere outside Jakarta. Opened on Oct 12, 2012, The Premiere in Bali is located at Beach Walk.
Mobile ticketing
To complete the comfort of the spectators, they have now launched a mobile ticketing system (MTix), for booking tickets through the SMS, telephone, and the website.
For now, MTix is available in almost all Cinema 21 and Cinema XXI. Viewers who want to use this facility must come to the relevant Cinema 21 or Cinema XXI counter for the registration process, or register online.