0806

0806 is the debut single album by South Korean idol group D-Crunch. It was released on August 6, 2018, by All-S Company and distributed by Kakao M. The group contributed to the lyrics, composition, and choreography of its songs. The lead single "Palace" is a "powerful" hip hop track.

0806
Single album by
D-Crunch
ReleasedAugust 6, 2018 (2018-08-06)
GenreHip hop
Length12:43
LanguageKorean
Label
ProducerLee Jong-seok (exec.), Renziee
D-Crunch chronology
0806
(2018)		 M1112 (4colors)
(2018)
Singles from 0806
  1. "Palace"
    Released: August 6, 2018

0806 and "Palace" were concurrently released. D-Crunch held a showcase for the album and the group began promoting the song by performing on music chart programs across various television networks. The single album peaked at number 46 on South Korea's national Gaon Album Chart, where it has shifted over 1,000 copies since its release.

Background and music structure

Created by Lee Jong-seok under All-S Company, D-Crunch was formally announced as a nine-member hip hop group on July 4, 2018.[1] D-Crunch contributed to the lyrics, composition, and rapping on its tracks, and were also involved in crafting the songs' choreography. Songwriting team G.I.G, which compromises members O.V, Hyunwook, and Hyunoh, took part in writing lyrics and composition.[2] To differentiate D-Crunch from other idol groups, O.V decided to debut with a "fierce" hip hop track to leave an impression on the general public.[3] Recording for 0806 took place at All-S Studio; it was mixed and mastered at FoaL Sound.[4]

"Palace" is a "cinematic" hip hop song which utilizes "heavy" sub-bass and a trap beat layered over an orchestra section.[5] O.V stated that the track illustrates "dark and mischievous" hip hop.[6] The lyrics deal with "breaking out of fear and thrill to take the first step into the world".[7] The track "overflows with power" and "intense rapping" is employed.[8] For its visual concept, D-Crunch sported all-black waterproof tech wear.[9] In contrast to the single, the second track "I Want" showcases a "refreshing and cute charm".[8] It was described as the "heart-changing song of busy contemporary men".[10] D-Crunch included musically different songs to demonstrate its versatility.[11] The single album's titled 0806 refers the group's debut date.[2]

Release and promotion
D-Crunch headed to Music Bank recording, September 14, 2018

Three weeks preceding D-Crunch's debut, a silhouette of the nonet against a red background was published.[12] Beginning on July 23, profile images of each group member were released for three consecutive days in batches of three: Hyunwook, Hyunho, and Hyunwoo; Hyunoh, O.V, and Minhyuk; and Chanyoung, Dylan, Jungseung.[13][14][15] An audio teaser of the lead single "Palace" was unveiled on July 26.[16] Four days later, a teaser photo of D-Crunch was released.[17] On August 1, a performance highlight video of "Palace", choreographed by the group, was shared.[18] Directed by Lee Gi-baek, the single's music video teaser followed on the subsequent day.[2][19]

0806 and the music video for "Palace" was simultaneously released on August 6.[2] The group held a showcase for 0806 at the Shinsegae Mesa Hall in the Jung District of Seoul.[20] D-Crunch began promoting "Palace" the following day by performing it on SBS MTV's music chart show The Show.[21] The group made follow-up performances on Mnet's M Countdown,[22] Seoul Broadcasting System's (SBS) Inkigayo,[23] MBC Music's Show Champion,[24] and KBS2's Music Bank.[25] A choreography video of "I Want" was released on August 20.[26] D-Crunch also promoted the single by busking in Hongdae in September.[27] Promotions for the record were completed after six weeks.[28]

Critical reception

The Korean Broadcasting System banned the track "I Want" from syndication on its network after deeming it "unfit for broadcast". The company determined that the lyrics violated article 46 of broadcasting review regulations for mentioning a "specific" product brand.[29]

Commercial performance

On the chart dated August 5 – 11, 2018, 0806 debuted at number 46 on South Korea's national Gaon Album Chart.[30] By the end of the month, it shifted 1,105 units domestically.[31]

Track listing
Track listing[4]
No.TitleLyricsMusicArrangementLength
1."Palace"Renziee, G.I.GRenziee, G.I.GRenziee4:24
2."I Want"G.I.GRenziee, G.I.GRenziee3:55
3."Palace" (Inst.) Renziee, G.I.GRenziee4:24
Total length:12:43

Credits

Credits adapted from the single album's liner notes.[4]

Chart
Chart (2018) Peak
position
Gaon Album Chart[30] 46

References
  1. Kim, Myeong-mi (July 4, 2018). 걸스데이 제작자, 힙합 장르 남자아이돌 팀명 '디크런치' 공개. Newsen (in Korean). Retrieved November 30, 2018.
  2. Hwang, Su-yeon (August 6, 2018). "전곡 자작곡" 9인조 디크런치, 오늘(6일) 데뷔 싱글 발매. Newsen (in Korean). Retrieved November 30, 2018.
  3. Lee, Jeong-ho (October 23, 2018). [★FULL인터뷰]"개인보다 팀"..디크런치가 가을 대전에 임하는 각오. Starnews (in Korean). Retrieved December 5, 2018.
  4. 0806 (liner notes). D-Crunch. All-S Company. 2018. 1067882947.CS1 maint: others (link)
  5. Lee, So-dam (August 6, 2018). "BTS처럼 빌보드 1위하고파"..디크런치, 훗날 역사로 기억될 데뷔 [종합]. Osen (in Korean). Retrieved November 30, 2018.
  6. Baek, Yung-hee (October 23, 2018). [fn★인터뷰] "데뷔 전부터 자체 제작돌" …디크런치의 본격 서막. The Financial News (in Korean). Retrieved December 5, 2018.
  7. Lee, Ji-seok (August 6, 2018). 디크런치, 6일(오늘) 오후 6시 데뷔 싱글 '0806'공개. Sports Seoul (in Korean). Retrieved November 30, 2018.
  8. Lee, Jeong-ho (August 6, 2018). 디크런치 "작사·작곡·안무창작 모두 우리가 해". Starnews (in Korean). Retrieved November 30, 2018.
  9. Han, Hye-ri (November 27, 2019). [임팩트 루키] D-CRUNCH, Are You Ready?. Media SR (in Korean). Retrieved November 29, 2019.
  10. Kim, Hyeon-shik (November 11, 2018). [인터뷰] '다이아돌' 디크런치 "우리에게 음악은 놀이다". No Cut News (in Korean). Retrieved December 19, 2018.
  11. Kim, Su-kyeong (August 6, 2018). 디크런치, '다 이뤄내는 아이돌'의 날갯짓이 시작된다(종합). 10asia (in Korean). Korea Entertainment Media. Retrieved November 30, 2018.
  12. Go, Seung-a (July 16, 2018). 신인 보이그룹 디크런치, 8월 6일 데뷔 확정…전곡 멤버 자작곡. Herald Pop (in Korean). Herald Corporation. Retrieved November 30, 2018.
  13. Yuh, Dong-eun (July 23, 2018). 신예 보이그룹 'D-CRUNCH', 현욱-현호-현우 멤버 프로필 사진 최초 공개!. MyDaily (in Korean). Retrieved November 30, 2018.
  14. Lee, Ha-na (July 24, 2018). 디크런치(D-CRUNCH) 현오-O.V-민혁, '반항+시크' 프로필 사진공개. Seoul Economy (in Korean). Retrieved November 30, 2018.
  15. Lee, Ho-yeon (July 25, 2018). 디크런치 막내라인 찬영·딜란·정승, '급식단'과 또 다른 반전美. The Financial News (in Korean). Archived from the original on November 30, 2018. Retrieved November 30, 2018.
  16. Choo, Yeong-jun (July 26, 2018). 신예 9인조 보이그룹 디크런치, 데뷔곡 '팰리스' 오디오 티저 공개. Segye Ilbo (in Korean). Retrieved November 30, 2018.
  17. Hwang, Hye-jin (July 30, 2018). 디크런치 데뷔 D-7, 단체 티저 공개 '청량 매력'. Newsen (in Korean). Retrieved November 30, 2018.
  18. Seon, Mi-gyeong (August 1, 2018). 디크런치, 데뷔곡 퍼포먼스 공개..'자체제작 칼군무'. Osen (in Korean). Retrieved November 30, 2018.
  19. Park, Se-a (August 2, 2018). 디크런치(D-CRUNCH), 데뷔곡 'Palace' MV 티저... '강렬한 후렴구+퍼포먼스'. Top Star News (in Korean). Retrieved November 30, 2018.
  20. Go, Seung-a (August 6, 2018). 디크런치 "꿈에 그리던 데뷔…설레고 기분 좋은 긴장감 있어". Herald Pop (in Korean). Herald Corporation. Retrieved November 30, 2018.
  21. Hwang, Hye-jin (August 8, 2018). '더쇼' 디크런치, 성공적 데뷔 무대 '라이브 실력 인증'. Newsen (in Korean). Retrieved November 30, 2018.
  22. Nam, Jae-ryun (August 9, 2018). 괴물신인 '디크런치', 오늘(9일) '엠카운트다운' 출격. The Chosun Ilbo (in Korean). Retrieved November 30, 2018.
  23. Woo, Da-bin (August 12, 2018). 신예 디크런치, 남다른 무대 장악력…눈빛 만큼은 '프로 아이돌'. The Financial News (in Korean). Archived from the original on November 30, 2018. Retrieved November 30, 2018.
  24. Son, Jin-a (August 15, 2018). '쇼챔피언' 디크런치, 가슴에 태극기 달고 강렬 퍼포먼스. Maeil Business Newspaper (in Korean). Retrieved November 30, 2018.
  25. Lee, Ho-yeon (September 14, 2018). '뮤직뱅크' 디크런치, 다이아몬드 만큼 반짝이는 'Palace' 스웨그. The Financial News (in Korean). Archived from the original on November 30, 2018. Retrieved November 30, 2018.
  26. Nam, Jae-ryun (August 21, 2018). 디크런치, 수록곡 'I WANT' 스페셜 안무 영상 "칼군무+귀여움". The Chosun Ilbo (in Korean). Retrieved November 30, 2018.
  27. Kim, Eun-gu (September 10, 2018). 디크런치, 홍대 버스킹서 BTS 커버…시민들 매료. Edaily (in Korean). Retrieved November 30, 2018.
  28. Seo, Byeong-ki (September 17, 2018). 디크런치, 'Palace' 데뷔 활동 마무리 '확실한 눈도장'. Herald Economy (in Korean). Herald Corporation. Retrieved November 30, 2018.
  29. Kim, Su-jin (August 1, 2018). 신인그룹 디크런치 'I want', KBS 가요심의 부적격. Starnews (in Korean). Retrieved November 30, 2018.
  30. 2018년 32주차 Album Chart (in Korean). Gaon Music Chart. Retrieved November 30, 2018.
  31. 2018년 08월 Album Chart (in Korean). Gaon Music Chart. Retrieved November 30, 2018.
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